FILL IN THE BLANK. Specifying a clear objective for an advertising campaign help in selecting ________ and ________ the campaign.

Answers

Answer 1

In the following question, in the missing blank, Specifying a clear objective for an advertising campaign helps in selecting "media" and "evaluating" the campaign.

Advertising is a marketing communication that promotes or sells a product, service, or idea. It can be done through various media, including television, radio, print, outdoor, and online. The objective of advertising is to influence consumers to buy or use the product, service, or idea being promoted.

Specifying a clear objective for an advertising campaign helps in selecting media and evaluating the campaign. It enables advertisers to determine what message they want to convey to consumers and what action they want them to take. This, in turn, helps them to choose the most appropriate media for their campaign, depending on their target audience, budget, and other factors.

The objective of an advertising campaign could be to increase brand awareness, generate leads, drive traffic to a website, or increase sales. Whatever the objective, it should be specific, measurable, achievable, relevant, and time-bound (SMART). This will help advertisers to determine if their campaign was successful and if it achieved the desired results.

In the missing blank, Specifying a clear objective for an advertising campaign helps in selecting "media" and "evaluating" the campaign.

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Related Questions

FILL IN THE BLANK ___ is defined as the sustained display of hostile verbal and nonverbal behaviors, excluding physicalcontact

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Aggression is defined as the sustained display of hostile verbal and nonverbal behaviors, excluding physical contact.

Aggressive behavior can include verbal outbursts such as shouting and cursing, as well as nonverbal cues such as glaring and grimacing. Aggression is distinct from physical contact, such as hitting, kicking, and pushing. Aggression is a form of communication and is often a response to perceived provocation, although it may also be used to intimidate and gain power over someone.

Verbal aggression includes insulting and demeaning language, name calling, and spreading rumors.

Nonverbal aggression can include posturing, such as standing tall and making oneself look larger, and facial expressions such as glaring and grimacing.

Physical aggression involves hitting, kicking, and pushing, and can be very dangerous.

Aggression can also take the form of passive aggression, which is indirect and manipulative, and involves withholding cooperation or being hostile.

Aggression can lead to physical, psychological, and social harm. It can disrupt relationships, lead to feelings of shame, guilt, and depression, and can create a hostile and threatening environment. Therefore, it is important to understand and recognize the signs of aggression in order to address and prevent it.

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Major League Baseball salaries averaged 1.5 million with a standard deviation of 0.8 million in 1994. Suppose a sample of 100 major league players were taken. Find the approximate probability that the average salary of a hundred players exceeded 1 million

Answers

The approximate probability that the average salary of a hundred players exceeded 1 million is approximately 1

How to solve

standard deviation of average salary of 100 players = (standard deviation )/√n = 0.8/√100 = 0.08

z value for 1 is (1-1.5)/0.08 = -6.25, correspoding p value using z-table is approximately 0

P(X<1) = approximately 0

so P(X>1) = approximately 1

The probability that an average salary of 100 players will exceed $1 is approximately 1

A probability value represents the likelihood that an event will take place. In terms of percentage notation, it is expressed as a number between 0 and 1, or between 0% and 100%.

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Which of the following are constructive steps that can be taken to address workplace cyber incivility?relaxation
defusing
reinterpretation

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The three main constructive steps that can be taken to address workplace cyber incivility are relaxation, defusing, and reinterpretation.

Workplace cyber incivility can negatively affect employees and organizations. To address cyber incivility in the workplace, there are constructive steps that can be taken. These steps include relaxation, defusing, and reinterpretation.

Relaxation: This constructive step involves taking a break, relaxing, and clearing the mind. This approach is aimed at reducing stress and tension that may be associated with cyber incivility. Relaxation can be achieved through various methods, including deep breathing exercises, physical exercises, listening to music, or engaging in hobbies.

Defusing: This approach involves decreasing the intensity of the situation by separating the problem from emotions. This constructive step involves acknowledging that the problem exists, but it does not define you. It aims at reducing tension and conflicts in the workplace. One way to achieve defusing is by using humor or simply ignoring the comments that are aimed at upsetting you.

Reinterpretation: This approach involves changing the meaning of the incivility message to reduce its negative impact. This approach involves perceiving the message in a more positive light or from a different perspective. Reinterpretation helps reduce negative emotions and reduces the impact of cyber incivility.Conclusively, these three constructive steps can help employees and organizations deal with workplace cyber incivility. Relaxation helps to reduce stress and tension, defusing aims to separate the problem from emotions while reinterpretation helps to change the meaning of the message to reduce its negative impact.

By using these three constructive steps, individuals can create a positive work environment and reduce the negative effects of cyber incivility.

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x-rays and gamma rays are examples of ionizing radiation and cause the formation of thymine dimers. group of answer choices

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X-rays and gamma rays are examples of ionizing radiation and cause the formation of thymine dimers----- False

Option B is correct.

How do gamma beams help people?

Some types of cancer can be effectively treated with X-rays, gamma rays, and other ionizing radiation. During radiation treatment, high portions of ionizing radiation (a lot higher than those utilized for imaging tests) are aimed at the disease, bringing about the demise of the malignant growth cells.

What is the fundamental gamble of gamma beams?

Cancer and DNA damage can be caused by high-energy radiation, such as x-rays, gamma rays, alpha, beta, and neutrons. Accidents at nuclear power plants and the production, testing, and use of atomic weapons both have the potential to release these forms of radiation.

Question incomplete:

x-rays and gamma rays are examples of ionizing radiation and cause the formation of thymine dimers. group of answer choices

A. True

B. False

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The price of two funds are as follows at the end of the day of Tuesday, January 15th:
NAV Offering Price Net Asset Change
Fund X 10.20 10.95 -0.04
Fund Z 11.80 12.57 -0.08
One of your clients called and entered a redemption order for 250 shares of Fund X on that Tuesday morning. What would this investor receive?
[A] The investor will receive $2,550, less any change in market value.
[B] The investor will receive $2,550.
[C] The investor will receive $2,540 less any change in market value.
[D] The investor will receive $2,540

Answers

[B] The investor will receive $2,550.

What does an investor do?

An investor is someone who invests money in a business or stocks with the expectation of making a profit. Investors use various strategies to make decisions when investing, such as analyzing the company or stock performance and researching the industry. They also use various methods to evaluate the risk of their investments, such as the expected return on their investments and the volatility of the market. Investors typically diversify their portfolios to spread out their risk and maximize their return. Depending on their risk tolerance and investment objectives, investors may choose to invest in a variety of assets, including stocks, bonds, mutual funds, commodities, and real estate.

When an investor redeems the shares, they will receive the next calculated NAV calculated at the close of the day on the day the order was entered (Tuesday). This would be $10.20 times the 250 shares redeemed. $10.20 X 250 = $2,550.

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Howie Long has just learned he has won a $500,000 prize in the lottery. The lottery has given him two options for receiving the payments. (1) If Howie takes all the money today, the state and federal governments will deduct taxes at a rate of 46% immediately. (2) Alternatively, the lottery offers Howie a payout of 20 equal payments of $36,000 with the first payment occurring when Howie turns in the winning ticket. Howie will be taxed on each of these payments at a rate of 25%

Answers

Howie would receive $270,000 if he took all the money today, but the state and federal governments would deduct taxes at a rate of 46% right away.

What tax is imposed on a lottery win of Rs. 5 crore?

The prize winner's bank account would contain Rs. 15.75 crores after deducting the 10% agent commission and the 30% tax. If they have more than 5 crores in their bank account, the prize winner must also forfeit 37% of the fee.

This decision will be made based on Howie's need for quick money and the rate of inflation. If there is no inflation—the topic made no mention of it—and if Howie favors the course of action that yields the most financial gain, just determine how to reduce the tax in each situation before comparing them.

Scenario 1: When tickets are delivered, the full amount is deducted by 46%.

46% = 46 \ 100 = 0.46

Let's multiply the sum by 0.46 to determine the amount to be subtracted.

500,000 * 0.46 = $ 230,000

Hence, Howie would benefit $ 500,000- $ 230000 = $ 270,000

Scenario 2: 25% off each of 25 installments totaling $36,000

The final sum will be 25x $ 36,000 = $ 900,000

To find the tax amount, it is now sufficient to subtract 25% from the total.

25% = 25 \ 100 = 0.25

$ 900,000 * 0.25 = $ 225,000

Finally, simply divide the tax amount by the sum received:

$ 900,000- $ 225,000 = $ 675,000

Howie would therefore benefit more if he chose the installment payment.

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Consider the following price (per unit) and output data for a hypothetical economy during a recent year. Price Output Pizzas $15 50 million Laptops $400 10 million Yachts $1 million 2000 The GDP for this economy is $____ million.

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Take into account the output and pricing (per unit) information provided below for a fictional economy in a recent year. Pizzas Cost Output $15 50 Million Computers $400 $1,000,000 Yachts for $10,000,000 The GDP of this country in 2000 was $12,050 billion.

Which of the following is not taken into account while determining GDP?

Which of the following approaches to calculating GDP is not one? Three methods—the income method, the spending method, and the product approach—are used to determine national income.

Which of the following is not taken into account while calculating GDP?

GDP is a measure of all the products and services generated over the course of an economy. Hence, the response that is correct is the choice. B) imports b) imports b) imports b) imports.

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A U.S. company that has sold its product to a German firm would be exposed to a net exchange gain on the unpaid receivable if the
a.
amount to be paid was denominated in dollars.
b.
dollar weakened relative to the Euro and the Euro was the denominated currency.
c.
dollar strengthened relative to the Euro and the Euro was the denominated currency.
d.
U.S. company purchased a forward contract to buy Euros.

Answers

A U.S. company that has sold its product to a German firm would be exposed to a net exchange gain on the unpaid receivable if the dollar weakened relative to the Euro and the Euro was the denominated currency. So option B is the answer.

The amount owed to a company for goods or services that have been sold but not yet paid for is known as receivable. For example, a business that supplies goods to a customer on credit has a receivable. The term "denominated currency" refers to the currency in which an asset, liability, or transaction is stated. The term is used to refer to bonds, loans, and other fixed-income investments, as well as foreign exchange transactions, which are typically denominated in the currency of the country where the company or government that issued the bond or loan is headquartered.

In this scenario, if the Euro was the denominated currency, and the dollar weakened relative to the Euro, a US company that sold its product to a German firm would be exposed to a net exchange gain on the unpaid receivable. So option B is the answer.

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You've indicated that you'd categorize yourself as a moderate investor. Of the following, which would be the most suitable investments for you?
-Mutual fund that invests in a 60/40 mixture of stock and bond investments
-Medium-quality preferred stocks

Answers

As a moderate investor, the most suitable investment for you would be a mutual fund that invests in a 60/40 mixture of stock and bond investments.

This type of investment will provide you with a balanced portfolio, as stocks generally have higher growth potential but come with higher risk, while bonds offer more steady returns with less risk. Medium-quality preferred stocks are also suitable for moderate investors, as they provide some of the same advantages as bonds, such as consistent dividends and lower volatility, with higher potential returns.

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Here are four statements about the types of unemployment. Which of these statements is correct? 1. An unemployed graduate searching for a first job is an example of frictional unemployment. This type of unemployment arises from normal labor turnover 2. An unemployed textile worker in South Carolina who loses her job because of competition from China is an example of structural unemployment. This type of unemployment arises when changes in technology or international competition change the skills needed to perform je 3. An unemployed textile worker in South Carolina who loses her job because of competition from China is an example of cyclical unemployment. This type of unemployment arises in recessions 4. An autoworker who loses his job because of a slowdown in the economy is an example of structural unemployment. This type of unemployment arises in recessions. O A. Statements 1 and 2 are true, the others are false. OB. Statements 2 and 3 are true O C. Only statement 1 is true D. All four statements are true E. Only statement 2 is true

Answers

A. Statements 1 and 2 are true, the others are false statements about the types of unemployment.

The correct statement is that 1. An unemployed graduate searching for a first job is an example of frictional unemployment. This type of unemployment arises from normal labor turnover and 2. An unemployed textile worker in South Carolina who loses her job because of competition from China is an example of structural unemployment. This type of unemployment arises when changes in technology or international competition change the skills needed to perform.

Frictional unemployment refers to the temporary unemployment of a person who is moving from one occupation to another. It occurs as a result of the time required to match employee qualifications and job requirements. For instance, an unemployed college graduate who is looking for a first job would be a good example of frictional unemployment. This kind of unemployment is common and normally short-term.

The other kinds of unemployment include cyclical unemployment, structural unemployment, and seasonal unemployment. The statement "An unemployed textile worker in South Carolina who loses her job because of competition from China is an example of structural unemployment. This type of unemployment arises when changes in technology or international competition change the skills needed to perform" refers to structural unemployment. This type of unemployment is caused by changes in the economy's structure.

Thus, Statement 2 is correct. In a recession, when production and demand decrease, it can result in increased unemployment. This type of unemployment is referred to as cyclical unemployment. Thus, Statement 3 is incorrect. The statement "An autoworker who loses his job because of a slowdown in the economy is an example of structural unemployment. This type of unemployment arises in recessions" is incorrect.

When recessions occur, the unemployment rate often rises, resulting in a significant number of layoffs. This kind of unemployment is referred to as cyclical unemployment. Thus, Statement 4 is incorrect. Therefore, the Correct option is A. Statements 1 and 2 are true, the others are false.

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Which of the following is the first step in developing an effective integrated communications and promotion program?
A) designing a message
B) identifying the target audience
C) determining the communication objectives
D) collecting feedback
E) choosing the media through which to send a message

Answers

the correct option is B) identifying the target audience is the first step in developing an effective integrated communications and promotion program.

Ways Of deciding Your Target Audience

1. Break down Your Client Base and Do Client Meetings

One of the most outstanding ways of figuring out who your target audience is is to see who as of now purchases your item or administration. How old would they say they are, where do they reside, and what are their inclinations? An effective method for realizing this is through connecting on social or disseminating client reviews.

2. Direct Market Research and Recognize Industry Patterns

Take a gander at the market research for your industry to figure out where there are openings in the help that your item can fill. Take a gander at patterns so that comparable items could see where they are centering endeavors, then sharpen in additional on your item's special worth.

3. Examine Contenders

Marketers can glean some significant knowledge by taking a gander at contenders to see what their identity is generally offering to, and how they go about it. Is it true or not that they are utilizing on the web or disconnected channels? Could it be said that they are zeroing in on the leader or the ally?

4. Characterize Who Your Target Audience Isn't

There will unquestionably be shoppers who are near your target segment, however, they won't follow up on informing. Attempt to be explicit in figuring out who your audience is and who it isn't. Are your segment ladies, or ladies between the ages of 20 and 40? Realizing this will hold your group back from committing promotion dollars to portions that won't yield returns.

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What is the correct answer?
Suppose that Betty’s beads is a typical firm operating in a perfectly competitive market. Currently Betty’s MR=$20, MC=$20, ATC=$17, and AVC=$12. Based on this information, we can conclude that

Answers

ATC − Priced = $17 - $20 = -$3 per unit is the result, meaning the firm is losing money. It is still making enough money to cover its variable costs, so it might keep running for the foreseeable future.

Describe a firm?

A company that offers professional services is referred to as a firm. This can be a corporation, a limited liability corporation (LLC), as well as partnership. Most businesses have a single location.

Why is a company called a "firm"?

It is believed to have derived from the German Firma signifying 'a business, title of a business,' which comes from the Italian term Firma, meaning 'signature' with Firmare 'to sign'. Firmare originally meant "to make firm, assert," and by late Latin it also had the meaning "to confirm (by signature)".

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Terry is the leader of a team with a job to do. When the team meets, Terry takes a vote of all team members to decide who will
do what task to complete the job. What style of leadership is Terry using?
a. Democratic
O b. Autocratic
O c. Laissez-Faire
O d. Behavioral

Answers

It would be A) democratic
Answer is A. Democratic

FILL IN THE BLANK Purchase ________ and allowances are accounted for with a credit to Inventory and a debit to Cash or Accounts Payable.

Answers

In the following question, in the missing blank, Purchase "discounts" and allowances are accounted for with a credit to Inventory and a debit to Cash or Accounts Payable.

A purchase discount is a reduction in the price of an item or service that a customer is allowed to receive if payment is made within a certain period of time. For example, if a customer receives a 2% discount on the purchase price if payment is made within ten days, this is known as a "2/10 net 30" term, which means that payment is due within thirty days, but a 2% discount will be given if payment is made within ten days. This will enable the customer to save money on the purchase.

in the missing blank, Purchase "discounts" and allowances are accounted for with a credit to Inventory and a debit to Cash or Accounts Payable.

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ceteris paribus, which of the following is most likely to cause a decrease in the supply of strawberries?

Answers

Some strawberry producers leave the market and start producing kiwi.

Which of the following will extend the quantity furnished of a product ceteris paribus?

Price and the Supply Curve

Ceteris paribus, the receipt of a greater rate increases income and induces marketers to enlarge the volume they supply.

Economists say the law of demand demonstrates that ceteris paribus, more items have a tendency to be bought at lower prices. Or that, if demand for any given product exceeds the product's supply, ceteris paribus, expenses will in all likelihood rise. In this situation, the rate of an item is the only variable that must change.

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Capstone Exercise

Q: Why do you think P&G emphasizes the brand name and not the company name?
A:
Q: Choose a P&G brand and explain what the image of the brand is and how P&G creates and conveys that image to the consumer.
A:

Q: As a P&G brand manager how do you improve your odds that when the customer makes the buying decision, he or she will choose your brand and not your competitors’ brands?
A:
(ALL QUESTIONS MUST HAVE ESSAY ANSWERS)

Answers

Why do you think P&G emphasizes the brand name and not the company name?

A: Due to the company's portfolio of numerous brands under its wing

Why do they place emphasis on brand name?

P&G places more emphasis on the brand name than the corporate name. Every brand is distinct in terms of its identity, message, target market, and marketing plan. P&G is a firm believer in building a powerful brand name that connects with consumers, conveys the brand's message, and fosters brand loyalty.

The company's emphasis on brand names aids in the achievement of its marketing goals, which include building brand equity, recognition, and awareness. Moreover, P&G's brand strategy aids in market distinctiveness, which is essential for the expansion and success of the business.

Q: Choose a P&G brand and explain what the image of the brand is and how P&G creates and conveys that image to the consumer.

A: Gillette is one of P&G's well-known brands. The brand presents itself as a premium men's grooming product. The goal of the brand is to make guys feel and look their best.

By its marketing campaigns, Gillette cultivates and communicates to consumers this image of handsome men with clean-shaven faces, a comfortable and close shave, and a confident demeanor. Gillette advertises its products using a variety of marketing methods, including television advertising, social media sites, print media, and sponsorship of sporting events.

Also, the company makes significant investments in R&D to provide cutting-edge products that satisfy evolving consumer demands. The perception of Gillette is that of a dependable and trustworthy company that provides excellent customer service and high-quality goods.

Q: As a P&G brand manager how do you improve your odds that when the customer makes the buying decision, he or she will choose your brand and not your competitors’ brands?

As a P&G brand manager, you may increase the likelihood that customers will choose your brand over that of your rivals by using a number of techniques. First and first, it's crucial to comprehend the target audience's demands and preferences. Market research and consumer data analysis can yield important insights that support developing marketing strategies that appeal to the target audience. Second, it's essential to have a distinctive selling proposition that sets your brand apart from rivals.

This can be done through developing cutting-edge products, giving greater value, offering top-notch customer service, or building a powerful brand identity. Finally, encouraging brand loyalty through tailored experiences, loyalty programs, and customer involvement can significantly increase the likelihood that customers will choose your brand over rivals. Effective marketing communication through multiple mediums, such as social media


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Exercises 4. If the GASB has not issued a pronouncement on a specific issue, which of the following is true with respect to FASB pronouncements? a. They would automatically govern b. They could be taken into account but would have no higher standing than other accounting literature c. They are irrelevant d. They could be taken into account by the reporting entity but only if disclosure is made in notes to the financial statements The FASB is to the GASB as a. A brother is to a sister b. A father is to a son c. A son is to a father d. An aunt is to a niece 5. 6. Standards promulgated by the FASB are most likely to be adhered to by which of the following governmental units? a. A police department b. A public school c. An electric utility d. A department of highways 7. Which of the following practices is most likely to undermine interperiod equity? a. Paying for a new school building out of current operating funds b. Paying the administrative staff of a school out of current operating funds c. Issuing 20-year bonds to finance construction of a new highway d. Recognizing gains and losses on marketable securities as prices increase and decrease

Answers

If the GASB has not issued a pronouncement on a specific issue, then FASB pronouncements could be taken into account but would have no higher standing than other accounting literature.

The FASB is to the GASB as a father is to a son, since the FASB is the governing body of GAAP, while the GASB is the governing body of state and local governmental accounting standards.  Standards promulgated by the FASB are most likely to be adhered to by a public school, since FASB pronouncements are the accepted standard for all US GAAP accounting.  

Paying for a new school building out of current operating funds is most likely to undermine inter period equity, since current operating funds are limited and using them to finance long-term projects can deplete them.  Recognizing gains and losses on marketable securities as prices increase and decrease can also undermine inter period equity if the gains and losses are not adjusted for inflation or other economic changes.

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According to ________, various economic classes have different degrees of power when it comes to who can make and enforce laws in society.a. C. Wright Millsb. Karl Marxc. Robert Mertond. Emile Durkheim

Answers

Different economic strata have varying degrees of authority when it comes to who may enact and enforce rules in society, according to C. Wright Mills.

American sociologist C. Wright Mills is credited with creating the idea of the power elite. The power elite, in Mills' view, consists of a small number of individuals who control a disproportionate amount of social power. Leaders from the political, economic, and military spheres collaborate to reshape society in accordance with their goals.

Mills held that the power elite acted covertly, using their clout to sway public opinion, enact and uphold laws, and affect the direction of society. He maintained that different economic classes have varying degrees of influence on who may enact and uphold social laws.

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Discuss the importance of feedback in the strategic- management model.​

Answers

Explanation:

Feedback is an essential component of the strategic management model. It is the process of providing information to individuals or organizations about their performance, behavior, or decisions, which can be used to improve their future actions. Feedback can come from various sources, such as customers, employees, shareholders, or other stakeholders, and can be used to evaluate the effectiveness of the strategy and make necessary adjustments.

Here are some reasons why feedback is important in the strategic management model:

Evaluate performance: Feedback helps in evaluating the performance of the organization, its leaders, and its employees. It provides valuable insights into the effectiveness of the strategy and helps in identifying areas of improvement.

Correct mistakes: Feedback allows for the identification of mistakes or errors in the strategy, and provides an opportunity to correct them. It helps in ensuring that the organization stays on track towards achieving its objectives.

Identify opportunities: Feedback can help in identifying new opportunities that were previously unknown or overlooked. It can provide insights into customer needs, market trends, or technological advancements that can be leveraged to gain a competitive advantage.

Improve communication: Feedback helps in improving communication within the organization. It provides a platform for open and honest discussions, which can help in building trust and strengthening relationships between different stakeholders.

Foster innovation: Feedback can help in fostering a culture of innovation within the organization. It encourages experimentation, risk-taking, and continuous learning, which are critical to staying ahead in a rapidly changing environment.

In conclusion, feedback is a crucial component of the strategic management model. It helps in evaluating performance, identifying mistakes and opportunities, improving communication, and fostering innovation. Organizations that embrace feedback and use it to continuously improve their strategy are more likely to achieve their objectives and succeed in today's dynamic business environment.

The following selected accounts from the Blue Door Corporation's general ledger are presented below for the year ended December 31, 2017 $ 30,000 67,000 24,000 535,000 675,000 8,500 70,000 Sales returns and allowances1,000 2,400,000 55,000 Interest revenue Advertising expense Common stock Cost of goods sold Depreciation expense Dividends 250,000 Inventory 1,085,000 Rent revenue 125,000 Retained earnings 150,000 Salaries and wages expense 25,000 Sales discounts Income tax expense Insurance expense Interest expense 15,000 Sales revenue 70,000 Prepare a multiple-step income statement. BLUE DOOR CORPORATION Income

Answers

The multiple-step income statement for the Blue Door Corporation for the year ended December 31, 2017 is as follows: Net Sales of $2,470,000, Cost of Goods Sold of $1,620,000, Gross Profit of $850,000, Operating Expenses of $209,500, and Net Income of $640,500.

The multiple-step income statement for the Blue Door Corporation is presented below:

Net Sales: $70,000 + 2,400,000 = $2,470,000
Cost of Goods Sold: 535,000 + 1,085,000 = $1,620,000
Gross Profit: $2,470,000 - $1,620,000 = $850,000
Operating Expenses: Advertising Expense 67,000 + Salaries and Wages Expense 25,000 + Depreciation Expense 24,000 + Insurance Expense 8,500 + Interest Expense 15,000 + Income Tax Expense 70,000 = $209,500
Net Income: $850,000 - $209,500 = $640,500

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Assignment 2R (20 points) Assignment 2R: Customers, Inventory, and Safety Instructions Save this file in your course folder, and name it with Assignment, the assignment letter, the section number, and your first initial and last name. For example, Jessie Robinson's assignment 1R for Section 1 would be named Assignment1RJRobinson. Type the answers to the assignment questions below. Use complete sentences unless the question says otherwise. You will have more than one day to complete an assignment. At the end of each day, be sure to save your progress. Review Lesson 4 of the Course Overview for instructions about turning in your assignments. Assignment Questions In Section 2, you learned about customers, inventory, and safety. Now, you'll apply what you learned. 1. Choose a well-known company, and describe its brand promise. Describe at least three ways that the company uses to create that brand promise. (1-5 sentences. 3.0 points) 2. Choose a type of company you would like to work for or start up yourself, and then answer the questions below. a. Describe the type of company and the product it would sell. TIP: This can be the same or different from the company you described in Assignment 1R. (1-3 sentences. 1.0 points) b. Describe at least two categories you could group the company's target customers into, if the company were using channel management. (1-2 sentences. 1.0 points) c. Describe at least two ways that the company might decide to treat those two categories of customers differently, and explain why it might do that. (1-5 sentences. 4.0 points) d. Would the type of channel management described in questions 2b and 2c above be likely to lead to unfair treatment of some groups? Why or why not? How could you make sure that didn't happen? (1-5 sentences. 4.0 points) 3. Imagine that you are working at a clothing or grocery store, and answer the questions below about inventory and merchandising for the store. a. Describe at least two factors you could consider to help decide how much inventory to ke

Answers

If company were using channel management, it could group its target customers into two broad categories based on their buying behavior and the preferences are retail customers and business customers.

What is channel management?

Channel management refers to the process of developing and maintaining effective relationships with intermediaries, such as wholesalers, retailers, and distributors, to ensure that a company's products or services reach the end customers in a timely and efficient manner. This involves selecting appropriate channel partners, setting goals and objectives for them, and providing support and resources to help them achieve those goals. Effective channel management requires careful planning and coordination, as well as ongoing communication and collaboration with channel partners to ensure that they have the tools and resources they need to succeed. By managing channels effectively, companies can improve their reach and visibility in the marketplace, increase sales and revenue, and build stronger relationships with customers.

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Operating leverage exists when:
Multiple Choice
a company utilizes debt to finance its assets.
management buys enough of the company's shares of stock to take control of the corporation.
the organization makes purchases on credit instead of paying cash.
small percentage changes in revenue produce large percentage changes in profit.

Answers

Operating leverage exists when a company utilizes debt to finance its assets.

What is operating leverage?

Operating leverage is a cost formula that measures the extent to which a company or project can increase operating profit by increasing sales. Companies with high gross margins and low variable costs have high operating leverage.  

The higher the operational leverage, the greater the exposure to forecast risk, and relatively small errors in earnings forecasts can lead to large errors in cash flow forecasts

One of the conclusions companies can draw from examining operational leverage is that companies that minimize fixed costs can increase profits without changing selling prices, contribution margins, or unit sales.

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52. Which of the following is not a way through which an individual can acquire an interest in real property?
A. Patent
B. Escheat
C. Prescription
D. Accession

Answers

However, accession is not a way through which an individual can acquire an interest in real property. option D is correct.

Instead, accession is a way through which ownership rights in real property can be acquired over time through continuous possession.Accession refers to the process through which a person who has been in continuous possession of real property for a long period of time can acquire ownership rights over the property. In many cases, accession is used to refer to the process of acquiring ownership rights through adverse possession. This is a process where a person who has been in continuous possession of real property for a certain period of time can acquire ownership rights over the property, even if they do not have a title to the property.However, acquisition of interest in real property can be done through other ways such as inheritance, purchase, condemnation, dedication, and prescription. Dedication refers to the process through which a person gives up their ownership rights in real property for public use. Prescription refers to the process through which a person can acquire ownership rights in real property through the continuous use of the property over a certain period of time. Thus, accession is not a way through which an individual can acquire an interest in real property.

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The product life cycle presents challenges. Which of the following is LEAST likely torequire a company to adapt its marketing strategies?A) developments in technologyB) decreased manufacturing costsC) competitionD) changing tastes of consumersE) aging of products

Answers

B) A corporation is least likely to need to modify its marketing methods in response to decreased manufacturing costs.

Reduced manufacturing costs can have an impact on a firm's pricing strategy, although they normally do not necessitate significant modifications to the marketing plans of the company. On the other hand, changes in consumer preferences brought on by competition, aging products, and technological advancements can all have a big impact on a company's marketing tactics and necessitate adaptation in order to remain competitive in the market. The features of the stage in PLC include high costs, the need to generate demand, the need to encourage buyers to try the product, delayed sales volume starts, and the inability to generate revenue at this stage.

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these institutions are popular with those who have poor credit ratings, but offer only high interest rates whose maximums are state-regulated.

Answers

Answer:

Consumer Finance Companies

Explanation:

Consumer finance companies are also referred to as small loan companies. Their borrowers typically have trouble getting loans elsewhere due to poor credit ratings and are greater risks than many other borrowers. As such, borrowers are subject to higher interest rates. To prevent these companies from taking unfair advantage of their customers, state governments set interest-rate caps on how much they can charge. Loans are usually $5,000 or less.

Which of the following was a long-term reaction to the actions of the youth addressed in the excerpt?
A
The establishment of organizations to address environmental concerns
B
The expansion of United States military involvement in Southeast Asia
C
The rejection of nonviolent tactics by the majority of civil rights groups
D
The emergence of a conservative backlash against perceived cultural decline

Answers

The emergence of a conservative backlash against perceived cultural decline was a long-term reaction to the actions of the youth addressed in the excerpt Thus Correct option (d).

What is the primary goal of youth?

Kids are society's future. The youthful generation just needs to renew, refresh, and sustain society's existing standing. When young people contribute their thoughts and energy to resolving societal concerns, they develop into effective leaders who can make a difference in the lives of others.

In a broad sense, youth is the phase of life between childhood and adulthood. It is defined as a period of experimentation with roles and identities, when the kids are still free of the burdens of societal standards and duties, but when they are gradually preparing for their life as complete members of the social collective.

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Personal selling serves three major roles in a firm’s overall marketing effort: (1) it creates a critical link between the firm and its customers; (2) salespeople are the company in a customer’s eyes; and (3) it may play a dominant role in a firm’s marketing program. This final point is illustrated by Hope Springs. The company knows that business-to-customer (B2C) sales are not enough to maintain profitability; it must rely on business-to-business (B2B) sales to maintain a profitable bottom line. Xiu Li, a marketing executive with Hope Springs, uses available advertising and promotion tools to reach the company's target customer markets. However, she also realizes the importance of her direct sales force in reaching business customers such as Martha at the Coffee Collective. Through effective sales force management, Xiu Li and her team must effectively communicate to business customers like the Coffee Collective to help demonstrate how its bottled water will sell well to her customers and increase overall sales.
Personal selling is an important vehicle for communicating with present and potential buyers, especially in the B2B, or business-to-business, market. This activity is important because personal selling represents an essential component of the marketing strategy as virtually every occupation that involves customer contact has an element of personal selling. The goal of this activity is to demonstrate an understanding of the key functions involved in managing a sales force the value added by the salesperson.
When Xiu Li, a marketing executive with Hope Springs, sends out employees of the firm to build relationships with B2B customers, like the Coffee Collective, it is using
Multiple Choice
sales engineers.
independent agents.
company sales force.
manufacturer’s representatives.
sales support.
In order for Hope Springs to effectively sell its bottled water, the company needs to be effective at ________, which is the practice of building ties to customers through a salesperson's attention and commitment to customer needs over time.
Multiple Choice
science selling
customer development
direct selling
relationship selling
sales management
Xiu Li believes that her sales force should sell by identifying prospective clients, such as the Coffee Collective, providing them with information, persuading them to buy, closing the deal, and then following up with them after the purchase. This type of salesperson is referred to as a(n)
Multiple Choice
order-getter.
consultant.
order clerk.
closer.
inside order-taker.
As Hope Springs continues to grow and establish its business-to-business market, Xiu Li is considering changing her sales force philosophy to focus on _______ salespeople who simply process orders and reorders for products that that were already sold by Hope Springs.
Multiple Choice
order-getter
closer
consultant
order-taker
relational

Answers

When Xiu Li sends out employees of Hope Springs to build relationships with B2B customers like the Coffee Collective, it is using the company sales force. (option 3)In order for Hope Springs to effectively sell its bottled water, the company needs to be effective at relationship selling, which is the practice of building ties to customers through a salesperson's attention and commitment to customer needs over time. (Option 4)Xiu Li believes that her sales force should sell by identifying prospective clients, providing them with information, persuading them to buy, closing the deal, and then following up with them after the purchase. This type of salesperson is referred to as an order-getter. (Option 1)As Hope Springs continues to grow and establish its business-to-business market, Xiu Li is considering changing her sales force philosophy to focus on order-taker salespeople who simply process orders and reorders for products that were already sold by Hope Springs. (Option 4)

Explanation 1: The question is asking about the type of sales force used by Hope Springs to build relationships with B2B customers. In this scenario, Hope Springs is sending out its own employees to build relationships, so it is using the company sales force.

Explanation 2: The question is asking about the practice that Hope Springs needs to be effective at in order to sell its bottled water. Relationship selling involves building a long-term relationship with the customer, focusing on their needs, and providing personalized attention and service.

Explanation 3: The question is asking about the type of salesperson that Xiu Li believes her sales force should be. An order-getter is a salesperson who actively seeks out new customers, provides them with information, and persuades them to buy a product or service.

Explanation 4: The question is asking about the type of salespeople that Xiu Li is considering focusing on as Hope Springs grows and establishes its B2B market. An order-taker is a salesperson who primarily focuses on processing orders and reorders for products that were already sold by the company. This type of salesperson is more focused on administrative tasks rather than actively seeking out new customers.

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Complete Question:

Read the passage and answer the questions:

Personal selling is an important vehicle for communicating with present and potential buyers, especially in the B2B, or business-to-business, market. This activity is important because personal selling represents an essential component of the marketing strategy as virtually every occupation that involves customer contact has an element of personal selling. The goal of this activity is to demonstrate an understanding of the key functions involved in managing a sales force the value added by the salesperson.

When Xiu Li, a marketing executive with Hope Springs, sends out employees of the firm to build relationships with B2B customers, like the Coffee Collective, it is using

Multiple Choice:

sales engineers.independent agents.company sales force.manufacturer’s representatives.sales support.

In order for Hope Springs to effectively sell its bottled water, the company needs to be effective at ________, which is the practice of building ties to customers through a salesperson's attention and commitment to customer needs over time.

Multiple Choice:

science sellingcustomer developmentdirect sellingrelationship sellingsales management

Xiu Li believes that her sales force should sell by identifying prospective clients, such as the Coffee Collective, providing them with information, persuading them to buy, closing the deal, and then following up with them after the purchase. This type of salesperson is referred to as a(n)

Multiple Choice:

order-getter.consultant.order clerk.closer.inside order-taker.

As Hope Springs continues to grow and establish its business-to-business market, Xiu Li is considering changing her sales force philosophy to focus on _______ salespeople who simply process orders and reorders for products that were already sold by Hope Springs.

Multiple Choice:

order-gettercloserconsultantorder-takerrelational.  

Postindustrial:
The economy of the US is said to be in a postindustrial phase. which of these would most accurately describe this phase?
A. Deemphasis on the need for imports to the US
B. increased demand for workers in high-tech and service industries
C. increased investment in all industries.
D. Reemergence of the importance of primary industries

Answers

Postindustrial: The economy of the US is said to be in a postindustrial phase. Increased demand for workers in high-tech and service industries would most accurately describe this phase. The option B is correct.

It created a thriving middle class and a new class of affluent industrialists. Moreover, a significantly larger blue collar working class was created. Millions of recently arrived immigrants and much more migrants from rural regions made up the work force that enabled industrialisation.

An industrialised economy or country enters a post-industrial phase of growth during which the relative importance of manufacturing declines while that of services, information, and research increases. Postindustrial society, a society in which the economy has shifted from one based on manufacturing to one focused on services. Option B is Correct.

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24. A complete successful telephone contact has four basic parts:
a. name, the position, the job number, the location
b. name, the position, salary and work hours
c. name, the position, days and hours worked
name, the position, the hook and the goal
d.

Answers

Explanation:

name, the position, the job number, the

multiple choice question more than 93 percent of all blank are distributed as freestanding inserts in newspapers.

Answers

More than 93 percent of all Coupons are distributed as freestanding inserts in newspapers. Therefore the correct option is option B.

A coupon is a document or a ticket that can be used to get a financial discount or rebate when buying a product. Customarily, coupons are delivered to consumers via mail, magazines, newspapers, and the internet.

Coupons are a promotional tool used by companies to increase sales, and they can be a cost-effective way to draw new customers.

Coupons encourage repeat purchases, as well as customer loyalty, and are frequently used in stores, restaurants, and other retail establishments, as well as online shopping. Therefore the correct option is option B.

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The following question may be like this:

More than 93 percent of all ______ are distributed as freestanding inserts in newspapers.

A. rebates

B. coupons

C. premiums

D. samples

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