Options:
a. Actual overhead costs below applied overhead costs
b. Actual production units below budgeted production unit
c. Standard direct labor hours below actual direct labor hours
d. The standard variable overhead rate below the actual variable overhead rate
Answer: c. Standard direct labor hours below actual direct labor hours
Explanation: The variable overhead efficiency variance can obtained by multiplying the difference between the actual and Budgeted labour hours by the hourly rate for standard variable overhead. In this case, the outcome may be favorable or unfavorable. The variable overhead efficiency variance will be favorable if the actual labor hours is less than the budgeted hours while it will be unfavorable if the actual labor hours exceed the budgeted labor hours as described in the scenario above.
Adam published his personal opinion about the current condition of politics stating,"Though the government is unable to fulfill the demands of the public,they demand votes;they really are beggars on streets." Can politicians sue him for defamation under tort?
A) No,because as a general rule the material in a newspaper is totally exempted.
B) Yes,because defamation in a newspaper is always a tort.
C) Yes,because Adam wrote even though he did not have authority.
D) No,because statements of pure opinion do not amount to defamation.
Answer:
The correct answer is the option D: No, because statements of pure opinion do not amount to defamation.
Explanation:
To begin with, the fact that Adam have published his personal opinion about a certain topic does not directly indicates that his opinion, in the case of being a hard critic of something, is to be considered a defamation due to the fact that those kind of statements are protected by law in the United States according to the First Amendment to the United States so therefore that his pure opinion is under the freedom of speech regime. That is why that politicians would not be able to sue him for defamation under tort.
You've been brought in as a security consultant for a small bicycle manufacturing firm. Immediately, you notice that they're using a centralized key-generating process, and you make a note to dissuade them from that without delay. What problem is created by using a centralized key-generating process?
Answer: Key transmission
Explanation:
Using a centralized key-generating process always leads to key transmission.
A greenfield venture in a foreign market is A. one where the company creates a subsidiary business by setting up all aspects of the operation upon entering the market from the ground up. B. one where foreign facilities and marketing strategies are shared withlocal businesses. C. one where the company learns through training by the foreign entity on how to compete. D. one that supports exports into a foreign market by marketing indirectly thru local rivals. E. one that offers lower risk and a faster path to returns by building in rural areas.
Answer:
A. one where the company creates a subsidiary business by setting up all aspects of the operation upon entering the market from the ground up.
Explanation:
Greenfield Investment is one of the types of foreign direct investment. In this type of investment, new branches of a company are created in different countries. The operational team functions from the parent company. The parent companies have full control over the functioning, control, and quality of the subsidiary companies. The employees are provided with the training of the standard level as proposed by the parent company.
In concert with quality management programs, _______ controls help monitor the quality of goods or services at each step in the production process to alert managers to problems. feedforward concurrent feedback bureaucratic clan
Answer:
The correct answer is B) Concurrent Controls
Explanation:
Concurrent controls is a management sub-concept in Organisational Control.
Concurrent control is exerted while the activity such as production or manufacturing or service delivery is ongoing, not before or after.
If the control is executed afterwards, it no longer Concurrent but Feedback Control.
Another word for concurrent control is "Yes-No" control or Screening control. Where this is deployed, regular checks are put in place in real-time to ensure that timely course correction is made during the event.
Cheers!
A small publishing company is planning to publish a new book. The production costs will include one-time fixed costs (such as editing) and variable costs (such as printing). The one-time fixed costs will total 49982. The variable costs will be $8.50 per book. The publisher will sell the finished product to bookstores at a price of 25.25 per book. How many books must the publisher produce and sell so that the production costs will equal the money from sales
Answer:
Break-even point in units= 2,984 units
Explanation:
Giving the following information:
The one-time fixed costs will total 49982. The variable costs will be $8.50 per book. The publisher will sell the finished product to bookstores for 25.25 per book
To calculate the break-even point in units, we need to use the following formula:
Break-even point in units= fixed costs/ contribution margin per unit
Break-even point in units= 49,982/ (25.25 - 8.5)
Break-even point in units= 2,984 units
A federal bank examiner came to a bank in Jacksonville. He audited the books and he checked out the staff and the office facilities. He checked the public rooms and the lunch room. Everything was thoroughly examined. Later, he charged the branch manager with a violation of the Federal Fair Housing Act because he did not see:
Answer:
Eminent domain for the public good.
Explanation:
He charged the branch manager because he didn't see eminent domain for public use.
In eminent domain the government, the government the government has the power to take private property for public use.
The bank is a public place and as such are required to have a public domain that is members of the public or for civic use. Such a party is likely going to be for public use or it could be delegated to third parties.
Describe the role of securities markets and of investment bankers: what role do investment bankers playing securities markets
Answer
Explanation:
investment bankers specialize in the provision of new securities and they
provide helps to those that want their security liquified.
However, investment bankers are known with their role of provision of money at capital market to their customers such as companies or government set up through issuing of money or equity for security market.
Tech giant, TimeHop was concerned about creating a workspace that was inviting and encouraged collaboration. Knowing that most of its employees would work odd hours, there was care taken to lighting choices and types of furniture. TimeHop was concerned with
Answer:
physical design
Explanation:
TimeHop was concerned about creating a workspace that was inviting and encouraged collaboration and here TimeHop was concerned with physical design because the reason for this is the the firm tailored their work space to the needs of employees thus being concerned with physical designso answer is physical design"Jobs Now is an employment website. Like its competitors, it offers free listings in every category, which is free for job seekers but not for companies. This feature of Jobs Now is an example of"
Answer:
A revenue model
Explanation:
A revenue model is a business organizational framework and strategy for balancing a business expenditure and income generation per revenue stream outlined by the business by identification of the veritable revenue sources, the structure of the pricing for the access to the value derived from the revenue source, as well as how customers are to pay for the value of the services of the revenue source
In essence, a revenue model maps value to buyers of a given valuable product.
Amazon has decided to enter the college bookstore market. The goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of
Answer: product diversification
Explanation:
Product diversification is when the original market for a product is being expanded. Product diversification is used to boost a brand and also increase sales.
From the question, we are informed that Amazon has decided to enter the college bookstore market and that the goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of product diversification.
At his last review, Lazar was told that his reports succeed at projecting a positive tone, but do not seem objective enough. Lazar has asked you, as a trusted colleague, to give him advice on how to improve that aspect of his work. Which of the following will you tell him?A. Use bulleted or enumerated lists to reduce the density of information.B. Provide information, analysis, and advice that is sound, reliable, and unbiased.C. Include an executive summary that provides the quick story of the report.D. Provide a well-designed table of contents.E. Use tables and charts in your report to represent numerical information.
Answer:
B
Explanation:
One of the top characteristics of a good report is that it must maintain a good degree of objectivity .In a good report , enthusiasm and positive emotion should not overtake the judgement of the writer. This means that it must tot be biased in any way and at the same time delivers the desired objective.
Advising Lazar on improving his report , he has to provide information, analysis, and advice that is sound , reliable , and unbiased.
Little Tots Gym has a required rate of return of 13%. The gym is considering the purchase of $12,500 of new equipment. The internal rate of return on the project has been calculated to be 11%. This project:________
Answer:
This project is good and be should be accepted for implementation.
Explanation:
The IRR is the discount rate that equates the present value of cash inflows to that of cash outflows. At the IRR, the Net Present Value (NPV) of a project is equal to zero
If the IRR greater than the required rate of return , we accept the project for implementation
If the IRR is less than that the required rate , we reject the project for implementation
For Little Tots Gym, the IRR of the project (13%) is higher than the required rate of return of 11%, hence the project is good and be should be accepted for implementation
Which of the following is an element of a CPA firm’s quality control policies and procedures applicable to the firm’s auditing practice? Acceptance of a client relationship. Efficiency of organizational structures. Computer information processing. Professional skepticism of management.
Answer:
The correct answer is A
Explanation:
In addition to Independence, Integrity, and Objectivity ; Personnel Management ; Engagement Performance ; and Monitoring
the Public Accounting rules of Quality Control Standards require that a firm, as a matter of policy, must continually practice the Acceptance and Continuance of Clients and Engagements .
Cheers!
Becker Industries is considering an all equity capital structure against one with both debt and equity. The all equity capital structure would consist of 30,000 shares of stock. The debt and equity option would consist of 15,000 shares of stock plus $255,000 of debt with an interest rate of 8 percent. What is the break-even level of earnings before interest and taxes between these two options
Answer:
The break-even level of earnings before interest and taxes is $47,200
Explanation:
EBIT = Earnings before interest and taxes
EPS = Earnings per share
I = interest
n = number of equity shares
n1, n2 = number of equity shares outstanding after adopting financing plans 1 and 2
n1=30,000
n2= 15,000
Break-even EBIT level is the indifferent point where EPS under alternative financing plan is the same.
Mathematically, the break-even EBIT level is: EBIT/ n1 = (EBIT - I ) / n2
EBIT/30,000 =(EBIT -295,000 x 8%/ 15,000)
EBIT/2 = EBIT - 23,600
2*EBIT - 23,600 x 2 = EBIT
2EBIT - EBIT= 47,200
EBIT= $47,200
In the course of selling a home to a buyer, a broker told the buyer that the home's foundation was "solid as a rock", when he knew for a fact that it was slowly sinking into the landfill on which it was built. In this situation, the broker's conduct would be BEST defined as a
Answer:
willful misrepresentation
Explanation:
Willful misrepresentation is an intentional act or misrepresentation of facts with an intent to deceive. It is an intentional action taken by one party, which constitutes a breach of representation with an intent or act to mislead the other party to whom such representation was made.
The above scenario is an example of wilful misrepresentation because the broker knew that the foundation of the house was faulty but willfully misrepresented fact by telling the buyer that the home's foundation was 'solid as rock'.
The owners of Spokes Bicycle Shop worry that cash flow this winter may be insufficient to meet the current operating expenses. While they anticipate a surplus of cash inflow as warm weather approaches, they need funds now to meet the company's immediate obligations. The owners can best resolve cash flow concerns by obtaining ________ financing.
Answer:
Short-term.
Explanation:
Short-term can be explained to be financing of business for short period of time from different sources. This financing are seen to be in the periods of a year and is said to be for smaller scale businesses.
It is easily necessary to secure additional funds to cover expenses, especially for those smaller businesses or to take the next step in growing the business. These short term loans are seen to be a lending option that work for many businesses that experience seasonal revenue fluctuations, and are easily taken back from the enterprise on a daily basis or monthly to cover up for the year.
At December 31, 2017, Larkspur Corporation had an estimated warranty liability of $124,000 for accounting purposes and $0 for tax purposes. (The warranty costs are not deductible until paid.) The effective tax rate is 30%. Compute the amount Larkspur should report as a deferred tax asset at December 31, 2017. Deferred tax asset at December 31, 2017
Answer:
$37,200
Explanation:
The amount of deferred tax on 31 December 2017 for Larkspur can be calculated by multiplying the estimated warranty liability for accounting purposes with an effective tax rate.
DATA
Estimated warranty = $124,000
Effective tax rate = 30%
Deferred tax liability =?
Solution
Deferred tax liability = Estimated warranty x Effective tax rate
Deferred tax liability = $124,000 x 30%
Deferred tax liability = $37,200
Tariffs Group of answer choices may be imposed either to raise revenue (revenue tariffs) or to shield domestic producers from foreign competition (protective tariffs). are per-unit subsidies designed to promote exports. are excise taxes on goods exported abroad. are also called import quotas.
Answer:
imposed either to raise revenue (revenue tariffs) or to shield domestic producers from foreign competition (protective tariffs).
Explanation:
A tariff is a compulsory sum levied on the importation of goods. the purpose of tariffs is either to raise revenue (revenue tariffs) or to shield domestic producers from foreign competition (protective tariffs). by imposing tariffs, imported goods become more expensive. this discourages importation and encourages individuals to patronise locally produced goods.
Milner Developers proposed an offer to Henry Wright,an independent contractor,offering to hire him for their next project.They offered him a certain rate and specified the contract details along with describing the stipulated mode of acceptance but received no response.Wright responded to the offer after a delay of two months with a quote for a higher amount than that mentioned by Milner Developers.Do the two parties have a binding contract?
A) No,because the offer made by Milner Developers was ambiguous.
B) No,because Wright's letter was a counteroffer to the original offer.
C) Yes,because Milner Developers did receive a response from Wright.
D) Yes,because Wright's silent signaled his acceptance of the offer.
Answer: b. No, because Wright's letter was a counteroffer to the original offer.
Explanation:
Contract is issued based on a binding agreement between two parties, the employer and the employee. The employer gives the terms and conditions which embeds the allowances, while the employee receives the letter and is either expected to give a response there or after a specific period of time, the letter cannot be changed by the employee after delay but there could be negotion within the time frame given. Wright had to offence to be blamed for; 1) he delayed the response. 2) Requesting a higher amount after a long while.
Andy tells Ervin and Marina that everyone will lose their jobs if the company goes out of business, whether they have guild protection or not. Which influence tactic is Andy most likely utilizing?
Answer:
Pressure
Explanation:
Influence Tactic are ways a leader tries to influence people working with him to do a particular task or improve performance.
Among the influence tactics available, the influence tactic that Andy is most likely utilizing when he says that everyone would lose their jobs if the company goes out of business, regardless of guild protection is Pressure.
Pressure as an influence tactic tries to influence people through the use of threats, demands, or intimidation to get them to agree with a request.
Sheridan Company, had 837000 shares of common stock issued and outstanding at December 31, 2017. On July 1, 2018, an additional 40600 shares of common stock were issued for cash. Sheridan also had unexercised stock options to purchase 31400 shares of common stock at $15 per share outstanding at the beginning and end of 2018. The average market price of Sheridan's common stock was $20 during 2018. What is the number of shares that should be used in computing diluted earnings per share for the year ended December 31, 2018
Answer:
865,150 shares
Explanation:
The calculation of shares for diluted earning per share is shown below:-
Shares for diluted earning per share = Outstanding shares + Issued shares + Stock option
= 837,000 + (40,600 × 6 ÷ 12) + ((31,400 - (31,400 × $15 ÷ $20)
= 837,000 + 20,300 + 7,850
= 865,150 shares
Therefore we have applied the above formula.
At Groovy Rags, a trendy retail store, manager Eon Forcer doesn't waste any time thinking about whether the employees on his shift get their breaks at a reasonable time. In fact, he claims he is hard pressed to determine which one has "worked hard enough" to even deserve a break. Earlier today, Eon remarked, "I've never met one that likes this job! They're only biding their time and here for the money." Eon's managerial style would be classified as _______.
Answer:
Theory X.
Explanation:
In this scenario, Groovy Rags, a trendy retail store, manager Eon Forcer doesn't waste any time thinking about whether the employees on his shift get their breaks at a reasonable time. In fact, he claims he is hard pressed to determine which one has "worked hard enough" to even deserve a break. Earlier today, Eon remarked, "I've never met one that likes this job! They're only biding their time and here for the money." Eon's managerial style would be classified as Theory X.
Douglas McGregor developed the theory x and y in the 1950s while working at the MIT Sloan school of management.
Theory X suggests that employees working in a particular organization dislike work, possess minimal ambition, and are generally not willing to take up responsibility.
Hence, with the Theory X it is very important and essential that these employees be supervised and rewarded externally with prizes and punishment should be used when they err.
Martin and Sons (M and S) currently is an all equity firm with 64,000 shares of stock outstanding at a market price of $25 a share. The company's earnings before interest and taxes are $86,000. M and S has decided to add leverage to their financial operations by issuing $480,000 of debt with a 7% percent interest rate. This $480,000 will be used to repurchase shares of stock. You own 2,700 shares of M and S stock. You also loan out funds at a 7% percent rate of interest. How many of your shares of stock in M and S must you sell to offset the leverage that the firm is assuming
Answer:
810 stocks
Explanation:
M and S can repurchase $480,000 / $25 = 19,200 stocks
the number of shares that you need to sell to offset the firm's leverage = total amount of stocks that you own x (total stocks repurchased / total stocks outstanding before buyback) = 2,700 x (19,200 / 64,000) = 2,700 x 0.3 = 810 stocks
Since your goal is to offset the firm's new leverage, you have to sell a proportional amount of your stocks compared to the whole repurchase transaction.
A donor gave $75,000 to a nongovernmental, not-for-profit charity with instructions that the funds be transferred to Sam Smith, an individual who lost his home in a fire. The not-for-profit would:
Answer:
B) Record the $75,000 cash and credit a liability
Explanation:
Possible options:
A) Record the $75,000 cash and credit temporarily restricted revenue. B) Record the $75,000 cash and credit a liability C) Do either (a) or (b), depending upon the policy of the not-for-profit D) Not record the transaction.Non-for-profit charities must record all cash donations, but since the funds were donated for an specific purpose, their use is restricted. Therefore, the charity must record a liability (which has a normal credit balance).
The assets, liabilities, and equity account of a business, which are interrelated and interact with each other, represent:______A. the benchmark of the businessB. the surplus value of the businessC. the financial structure of the businessD. the profit realization rate of the business
Answer: C. the financial structure of the business
Explanation:
The financial structure of the business is made up of the assets, liabilities, and the equity account of a business, which are interrelated and interact with each other.
The assets are a company's property while liabilities has to do with what the company owes and equity is gotten when liabilities is deducted from the asset.
On October 29, 2016, Lobo Co. began operations by purchasing razors for resale. Lobo uses the perpetual inventory method. The razors have a 90-day warranty that requires the company to replace any nonworking razor. When a razor is returned, the company discards it and mails a new one from Merchandise Inventory to the customer. The company’s cost per new razor is $20 and its retail selling price is $75 in both 2016 and 2017. The manufacturer has advised the company to expect warranty costs to equal 8% of dollar sales. The following transactions and events occurred.
2016
Nov. 11 Sold 105 razors for $7,875 cash.
30 Recognized warranty expense related to November sales with an adjusting entry.
Dec. 9 Replaced 15 razors that were returned under the warranty.
16 Sold 220 razors for $16,500 cash.
29 Replaced 30 razors that were returned under the warranty.
31 Recognized warranty expense related to December sales with an adjusting entry.
2017
Jan. 5 Sold 150 razors for $11,250 cash.
17 Replaced 50 razors that were returned under the warranty.
31 Recognized warranty expense related to January sales with an adjusting entry.
1.1 Prepare journal entries to record above transactions and adjustments for 2016.
2. How much warranty expense is reported for November 2016 and for December 2016?
Warranty Expense for November 2016 ?????
Warranty expense for December 2016 ?????
3. How much warranty expense is reported for January 2017?
4. What is the balance of the Estimated Warranty Liability account as of December 31, 2016?
5. What is the balance of the Estimated Warranty Liability account as of January 31, 2017?
Answer:
Nov 11
Dr Cash 7,875
Cr To Sale 7,875
Nov. 11
Dr Cost of Goods Sold 2,100
Cr To Inventory 2,100
Nov. 30
Dr Warranty Expenses 630
Cr To Warranty Liability 630
Dec. 9
Dr Warranty Liability 300
Cr To Inventory 300
Dec. 16
Dr Cash 16,500
Cr To Sales 16,500
Dec. 16
Dr Cost of Goods Sold 4,400
Cr To Inventory 4,400
Dec. 29
Dr Warranty Liability 600
Cr To Inventory 600
Dec. 31
Dr Warranty Expenses 1,320
Cr To Warranty Liability 1,320
1.b Journal Entries for 2017
Jan 5
Dr Cash 11,250
Cr To Sales 11,250
Jan 5
Dr Cost of goods sold 3,000
Cr To Inventory 3,000
Jan 17
Dr Warranty Liability 1,000
Cr To Inventory 1,000
Jan 31
Dr Warranty Expenses 900
Cr To Warranty Liability 900
2)a. Warranty Expenses= $630
2b. Warranty Expenses= $1,320
3). Warranty Expenses= $900
4). Estimated Warranty Liability Account $1,050
5). Estimated Warranty liability account $900
Explanation:
Preparation of the Journal entries for Lobo Co
Journal Entries for 2016 for Lobo Co
Nov 11
Dr Cash 7,875
Cr To Sale 7,875
Nov. 11
Dr Cost of Goods Sold 2,100
Cr To Inventory (20*$105) 2,100
Nov. 30
Dr Warranty Expenses 630
($7,875*8%)
Cr To Warranty Liability 630
Dec. 9
Dr Warranty Liability 300
(15*$20)
Cr To Inventory 300
Dec. 16
Dr Cash 16,500
Cr To Sales 16,500
Dec. 16
Dr Cost of Goods Sold 4,400
Cr To Inventory 4,400
(220 * $20)
Dec. 29
Dr Warranty Liability 600
(30*$20)
Cr To Inventory 600
Dec. 31
Dr Warranty Expenses 1,320
($16,500*8%)
Cr To Warranty Liability 1,320
1.b Journal Entries for 2017
Jan 5
Dr Cash 11,250
Cr To Sales 11,250
Jan 5
Dr Cost of goods sold 3,000
(150*$15)
Cr To Inventory 3,000
Jan 17
Dr Warranty Liability 1,000
(50*$20)
Cr To Inventory 1,000
Jan 31
Dr Warranty Expenses 900
(11,250*8%)
Cr To Warranty Liability 900
2)a. Warranty Expenses for Nov. 2016
Warranty Expenses= $7,875*8%
Warranty Expenses= $630
2b. Warranty Expenses for Dec. 2016
Warranty Expenses= $16500*8%
Warranty Expenses= $1,320
3). Warranty Expenses for Jan. 2017
Warranty Expenses= $11,250*8%
Warranty Expenses= $900
4). Estimated Warranty Liability Account as on Dec. 31, 2016
Estimated Warranty Liability Account= $630 + $1,320 - $300 - $600
Estimated Warranty Liability Account= $1950- $900
Estimated Warranty Liability Account= $1,050
5). Estimated Warranty liability account as on Jan. 31, 2017
Estimated Warranty liability account = $1,050 + $900 - $1,050
Estimated Warranty liability account= $900
In an inert organizational culture, poor working relationships frequently develop between the organization and its employees. the organization tries to avoid layoffs. the organization emphasizes long-term employment. employees regularly receive rewards for their performance. values and norms help the organization build momentum.
Answer:
The correct answer is: the organization emphasizes long-term employment.
Explanation:
An inert organizational culture is one that does not seek to adapt to new work processes and trends whose objective is to innovate and facilitate work and processes.
They are usually organizations whose culture is focused on more inflexible and rigid internal policies, whose focus is on the establishment of processes and does not focus on the relationships and integration of workers.
This type of organization focuses on long-term employment, which can culminate in the lack of innovation in personnel, ideas, processes and the improvement of total quality.
In an inert organizational culture, poor working relationships frequently develop between the organization and its employees the organization emphasizes long-term employment. Thus, option B is correct.
An organizational culture that is inert does not attempt to change in response to emerging trends and work processes with the aim of innovating and streamlining work and procedures.
They are often businesses whose internal rules are more strict and inflexible, whose emphasis is on establishing procedures rather than on fostering connections and worker integration.
Long-term employment is the main focus of this kind of organization, which can lead to a lack of innovation in staff, concepts, procedures, and overall quality.
Learn more about the inert organization here:
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Production possibilities frontiers are usually bowed outward. This is because a. resources are specialized; that is, some are better at producing particular goods rather than other goods. b. of the effects of technological change. c. the opportunity cost of producing a good decreases as more and more of that good is produced. d. the more resources a society uses to produce one good, the fewer resources it has available to produce another good.
Answer:
d. the more resources a society uses to produce one good, the fewer resources it has available to produce another good.
Explanation:
The Production possibilities frontiers is a curve that shows the various combination of two goods a company can produce when all of its resources are fully utilised.
As more quantities of a product is produced, the fewer resources it has available to produce another good. As a result less of the other product would be produced. So, the opportunity cost of producing a good increases as more and more of that good is produced.
Please check the attached image for a diagram of the Production possibilities frontiers
Joan, who has a PhD in economics, has been employed as an agent by Gibraltar Securities for the past 15 years. Missing academic life, she resigns from the broker-dealer and accepts a position as an economics professor at a state university. Which, if any party, is required to notify the state securities Administrator of this change
Answer:
both the agent in question as well as the former broker/dealer are required to notify the Administrator promptly.
Explanation:
In the specific scenario that is being described both the agent in question as well as the former broker/dealer are required to notify the Administrator promptly. This is mainly due to the fact that the license that an agent possesses expires as soon as they cease to be employed by the broker/dealer and/or issuer for whom they were previously licensed. Therefore this information needs to be presented immediately to the securities administrator and her license needs to be revoked.
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
Complete Question:
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
Group of answer choices.
A. Channel
B. Media Mix
C. Attribution
D. Placements
Answer:
A. Channel.
Explanation:
In this scenario, Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. The optimization type Felix should use if he wants to use bidding or targeting to acquire more customers is channel.
A Google Search Ad campaign involves changing the way or manner in which Ads are delivered to potential viewers (visitors) within a specific channel so as to boost a business. Basically, there are three (3) main types of channel optimization used in the Google Search Ad campaign and these are;
1. Bidding: it is used to get more customers by adjusting bids with respect to a comprehensive set of auction-time signals which targets your adverts.
2. Creative: it involves customizing assets to give or display the right and necessary information to the right customer at the right time.
3. Targeting: it involves the process of reaching the individuals or customers who are very much interested in your business through the dynamic and broad audience targeting.
