Business High School

After serving a good number of customers in its home state, Marble Cakes, Inc. has set up business in three other states with additional menu options of cupcakes, donuts, and coffees to generate new customers. This has enabled the company to successfully maintain its corporate strategy. Marble Cakes, Inc. is engaging in which of the following? Select one.
a)Vertical integration
b)Horizontal diversification
c)Horizontal specialization
d)Vertical specialization

Answers

Answer 1

Answer:

b)Horizontal diversification

Explanation:

Horizontal diversification is defined as the process by which a business starts providing a product that is unrelated to its previous products supplied.

However the market is a similar one.

In the given scenario Marble Cakes, Inc. has set up business in three other states with additional menu options of cupcakes, donuts, and coffees to generate new customers.

The new set of products are completely different from the one initially supplied, but sales is in similar market as before.

Related Questions

Evaluate your ability to consume wisely, Explain why this skill is essential to achieving your life span
plan

Answers

Answer:

Consumerism is a way of life in which the regular purchase of secondary goods, in which the social value of the product and its influence on social status and identity plays a huge role in society and everyday life.

The term originated with the rise of the consumer society in the twentieth century. Where previously the market was supposed to regulate itself, this did not always work sufficiently, so that consumers began to unite in consumer movements and consumer organizations. Consuming is then seen as a right, a right that is defended to the extreme. In addition, consumerism is also seen as good for the economy and therefore worth pursuing, as it keeps economy working.

In this sense, the fact of operating within the framework of the consumer society in a responsible, wise and meticulous way matters that individuals do not relapse into behaviors that put their financial situation in trouble.

Plzzz help me with this one

Answers

Answer:

what the question.....

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