Sarah's a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client's products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client's physical locations?

Answers

Answer 1

Options :

A) A search engine optimization strategy to rank for keywords.

B) Third-party lead generation to qualify inbound leads prior to contact.

C) A strategy designed to mimic all ads directly from similar local businesses.

D) An online-to-offline strategy to drive offline sales with online ads.

Answer: D) An online-to-offline strategy to drive offline sales with online ads

Explanation: Given that 90% of the sales made by Sarah's client takes place in physical stores, and as such it is important that a large number of potential customers are reached in other to get a shot at making a sale. The online strategy becomes paramount as it provides a viral or rapid approach to getting potential buyers informed about a certain product within a short period of time, one of such way is the use of online advertisement and digital or social media marketing. Leveraging this online marketing capability could be used make consumers aware and increasing the Chances of making better sales offline since consumers are already aware of the product.


Related Questions

At meetings of the quality team, Juan is nervous about suggesting ideas
because he is not sure he understands why there are quality problems. What
would help Juan use positive workplace behaviors in the meetings?

Answers

Answer:

The correct option is;

D. Prepare by studying problems ahead of the meeting and listening carefully

Explanation:

Positive workplace behaviors in the meetings include preparation for the meeting to make the meeting productive for you and the other participants by ensuring;

1) Understanding the purpose of the meeting

2) Find out about the meeting agenda

3) To prepare for meetings

4) Make adequate preparation for the meeting

5) Know other attendees

6) Acquire and send out relevant information

It is important to study the problems ahead of the meeting and listen carefully to avoid being the one to ask others what the meeting was for when you join the meeting

Ensure the purpose for being at the meeting is clear and the meeting agenda is well known as well as what knowledge is expected and what is to be discussed.

Answer:

Prepare by studying problems ahead of the meeting and listening carefully

Explanation:

using the percentage of receivables method for recording bad debt expense, estimated uncollectible accounts are 14900, if the balance of the allowance for doubtful accounts is 19600 debit before adjustment, what is the amount of bad debt expense

Answers

Answer: Bad Debt expense= $34,500

Explanation:

Bad debt expense is the account receivables that a business records amount that would not be received due to lack of payment by its customers.

Using the percentage of receivables method,

Estimated uncollectibles  = $14,900

unAdjusted balance in Allowance account = $ 19,600 debit

Bad Debt expense = Estimated uncollectibles  +Unadjusted balance of a debit = $14,900 + $19,600= $34,500

This amount of $34,500  will now be recorded through an adjusting entry, The Bad Debt expense will be debited.

Cost-push inflation is A. inflation caused by increases in aggregate demand that are not matched by increases in aggregate supply. B. inflation caused by decreases in aggregate supply that generate an even larger decrease in aggregate demand. C. inflation caused by decreases in aggregate supply that are not matched by decreases in aggregate demand. D. inflation caused by increases in aggregate demand that generate an even larger increase in aggregate supply.

Answers

Answer:

C. inflation caused by decreases in aggregate supply that are not matched by decreases in aggregate demand

Explanation:

Inflation occurs when the cost of a basket of goods increases over a period of time. The purchasing power of money is reduced. It is characterised by low supply and high demand.

There are two drivers of inflation: cost push inflation and demand pull inflation.

Cost push inflation results when there is an increase in cost of production of goods and services.

This reduces the amount of goods supplied and increases their price.

Demand does not reduce in this scenario, so reduced supply does not match the excess demand.

On the other hand demand pull inflation occurs when there is increased demand for goods and services. Supply cannot meet the increased demand

Fontaine and Monroe are forming a partnership. Fontaine invests a building that has a market value of $362,000; the partnership assumes responsibility for a $131,000 note secured by a mortgage on the property. Monroe invests $106,000 in cash and equipment that has a market value of $81,000. For the partnership, the amounts recorded for the building and for Fontaine's Capital account are:

Answers

Answer:

$362,000 building and $231,000 in Fontaine's capital account

Explanation:

Fontaine and Monroe are forming a partnership

Fontaine invests a building that has a market value of $362,000

The partnership assumes responsibility of $131,000 note

Monroe invests $106,000 in both cash and equipment

The market value is $81,000

Therefore, since the building has a market value of $362,000 then, the amount that is recorded for the building is $362,000

The amount recorded for Fontaine's capital account can be calculated as follows

= $362,000-$131,000

= $231,000

Hence the amount recorded in the building and Fontaine's capital account is $362,000 and $231,000 respectively

Executive pay at Ashance Inc., a manufacturing company, includes bonuses based on the year’s profits or other measures related to the organization’s goals. Sometimes, to gain tax advantages, the bonus is made part of executives’ retirement plans. Which of the following is being exemplified in this scenario?A. long-term incentivesB. balanced scorecardsC. piecework plansD. employee stock ownership plansE. short-term incentives

Answers

Answer:

Short-term incentive

Explanation:

The reason is that long term incentives are based on achiving goals that take more than a year and short term goals achievement duration is less than 12 months. This means that the profit maximization benefit is short term goal and the incentive on short term goal is short term incentive.

The company has gained the tax advantages by including the payment of the bonus in thier retirement plans which is an example of short term incentive.

The Smiths are saving money for a down payment on a house. The Smiths have $25,000 in cash, and they estimate that in 5 years they will have approximately $31,000 if they deposit their cash in a savings account that compounds interest yearly. To calculate the $31,000 amount, the Smiths determined

Answers

Options :

A)net present value of the $25,000.

B)future value of the $25,000.

C)internal rate of the return on the $25,000.

D)present value of $25,000.

Answer: B)future value of the $25,000.

Explanation: The Smith's calculation and subsequent result which yielded $31,000 refers to the future value of $25,000. The initial $25000 is the present value of the amount held. If the initial amount is saved or deposited over a certain number of years in an account which yields a certain rate of interest per annum and is compounded either on a monthly, yearly, quarterly or semiannual basis as the case may be, in this scenario above, the interest is called mounded annually. This initial amount will grow and yield an amount which is greater than the present deposit. This is called the future value of the initial deposit.

In Lurnee, it takes 10 resources to produce 1 ton of cocoa and 13.5 resources to produce 1 ton of rice. In South Tyberg, it takes 40 resources to produce 1 ton of cocoa and 20 resources to produce 1 ton of rice. Lurnee has a comparative advantage over South Tyberg in cocoa. This follows the theory of comparative advantage, and we can say that engaging in free trade benefits all countries that participate in it; however, this conclusion stems from which of these inaccurate assumptions?
A. We have assumed that agrarian nations do not specialize in producing particular products.
B. We have assumed the prices of resources and exchange rates in the two countries are dynamic.
C. We have assumed diminishing returns to specialization.
D. We have assumed constant returns to scale.
E. We have assumed there are barriers to the movement of resources from the production of one good to another within the same country.

Answers

Answer: We have assumed constant returns to scale.

Explanation:

Comparative advantage simply stated that an economy should produce the goods whereby the said economy has a lower opportunity cost than its counterpart.

Based on the analysis in the question, the inaccurate assumption is that we have assumed constant returns to scale. This means that an increase in the inputs such as capital and labour which are used in producction will also cause an identical increase in output. In reality, this isn't always true.

Which of the following is true of a corporation? Group of answer choices A corporation is owned by partners who have founded the business and have the right to manage it. A corporation does not have a life separate from its owners and its managers. A corporation has the ability to attract capital, more than the limited partnership. A corporation is not a tax-paying entity for federal income tax purposes.

Answers

Answer:

A corporation has the ability to attract capital more than the limited partnership

Explanation:

Corporation is defined as a group of people or company that come together to operate a business as a single entity with the approval of the government through incorporation.

Being a legal entity on its own , ownership is separated from the owners as the business itself can be held legally liable and it also pay income tax on the profits.

One of the advantages of corporation over the other forms of business is the ability to attract capital through issuing of share stocks , which form the basis of the size of ownership of each member.

The Great Depression was caused by all of the following factors except Group of answer choices American industries and banks were not involved in the European economy some of the major banks did not have enough reserves to withstand an economic downturn prosperity was dependent on a few basic industries too few Americans were able to purchase goods produced by American industries there was an overwhelming maldistribution of wealth

Answers

Answer:

Correct answer:

1. American industries and banks were not involved in the European economy

Explanation:

The Great Depression is one of the worst period in the history of America where Americans where hit with severe economic crises. It began after the stock market crash of October 1929, which sent Wall Street into a panic and wiped out millions of investors.

Over the next several years, consumer spending and investment dropped, causing steep declines in industrial output and employment as failing companies laid off workers.

Two twelve-year-old boys were seriously injured when riding on a go-kart. The boys were riding on public streets, ran a stop sign, and were hit by a car that did not see them. The go-kart had clear warning labels on the sides stating that it was only for off-road use only. The manual stated the go-kart not to be used on public streets. The parents sued the go-kart manufacturer. One basic issue in this case would be:

Answers

Answer:

Disobedience of the law or it may be ignorance

Explanation:

It may be that the kids didnt see the sign or it might be ignorance

The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.

Answers

Answer:

Extrapolating data from past efforts to estimate future success.

Explanation:

It can be done by “extrapolating the data from past efforts to estimates future success” because the past trend can be seen with the help of data and these trends are used to forecast future situations and it helps to plan the new policies and tactics that achieve the future target. Moreover, the analysis of data will also help to reach the social media target because it will tell how to work to reach the benchmark.

Jennifer is a junior in college. Her current cumulative grade point average (GPA) is 3.5 out of a 4.0 scale. Jennifer is hoping that by the time she graduates, she can raise her cumulative GPA to a 3.7. Which of the following statements is correct?A. Either b or c could be correct. B. If Jennifer earns a 3.7 GPA in her senior year, she will be able to raise her cumulative GPA to a 3.7. C. If Jennifer earns between a 3.5 and a 3.7 GPA in her senior year, she will be able to raise her cumulative GPA to a 3.7. D. Jennifer must earn above a 3.7 GPA in her senior year in order to raise her cumulative GPA to a 3.7.

Answers

Answer: d. Jennifer must earn above a 3.7 GPA in her senior year in order to raise her cumulative GPA to a 3.7.

Explanation:

Calculating and aiming for improved gpa towards the end of a session has to go alongside improvement in performance from the individual. Jennifer's target here is a minimum of a 3.7cgpa while Curren at 3.5cgpa, for Jennifer to achieve this she has to improve her effort, scoring anything below 3.7 would not take her towards 3 .7,a 3.5 or 3.6 will further reduce the possibility.

To spur trade, Cormoran, Brithea, and Asmakush decided on economic integration where there were no barriers to trade between the three countries, they agreed on a common external trade policy, and allowed factors of production to move freely between the three countries. In short, the three countries formed a Group of answer choices

Answers

Answer:

Common market.

Explanation:

In order to spur trade, Cormoran, Brithea, and Asmakush decided on economic integration where there were no barriers to trade between the three countries, they agreed on a common external trade policy, and allowed factors of production to move freely between the three countries. In short, the three countries formed a common market.

A common market can be defined as a formal agreement between a group of countries in which they adopt a common external tariff on products imported from countries outside the union. It is simply a type of market involving the formal organization of countries who have collectively agree to trade freely with one another with eliminated internal tariffs but imposes a common external tariff on trade with other countries.

Common market was founded in 1958 and was made up of countries like Luxembourg, France, Belgium, Netherlands, West Germany and Italy.

The main purpose and advantage of the common market is that, it avails member countries the opportunity to move goods, people, services and capital freely.

Name 2 of the 10 School Based Enterprise instructional Units

Answers

Answer:

1.  Financial Analysis

2.  Marketing-Information Management

Explanation:

A school-based enterprise often referred to as SBE is an entrepreneurial undertaking in a school setting that participates in goods/services delivery to address the needs of the market.

SBEs are organized and regulated by students as practical learning laboratories that incorporate National Curriculum Standards in various departments such as marketing, finance, hospitality or management.

Hence, the full 10 School Based Enterprise instructional Units are the following:

1. Financial Analysis

2. Marketing-Information Management

3. Operations

4. Market Planning

5. Product/Service Management

6. Pricing

7. Distribution/Channel Management

8. Promotion

9. Selling

10. Human Resources Management

If a country did not participate in international trade, Group of answer choices it's production possibilities frontier is also its consumption possibilities frontier. interdependence is greater than would be the case with trade. it is better off because it will have to learn to be self-sufficient without trade. it can still benefit from international specialization.

Answers

Answer:

it's production possibilities frontier is also its consumption possibilities frontier

Explanation:

The production possibilities frontier shows the various combinations for the two goods an economy can produce when all its resources are fully employed.

The consumption possibility frontier, is the budget constraint where participants in international trade can consume. When a country doesn't participate in trade, it is this constraint identical to the the production–possibility frontier

state 2 reasons that lead to foreign trade.plz answer asap!!!​

Answers

For imports:

You import when there is lack of production in your own country

or when another country offers a cheaper price and/or better quality good than your own country's industry

for exports:

production surplus.

A diversified company has a parenting advantage when it Multiple Choice results in supporting short-term economic shareholder value. avoids acquiring undervalued companies and thus reduces risks. is more able than other companies to create positive collaboration within its portfolio for different specialty groups and geographic locations. is more able than other companies to boost the combined performance of its individual businesses through its high-level guidance, general oversight, and other corporate-level contributions. manages a set of fundamentally similar business operations inside fundamentally similar industries and environments.

Answers

Answer: is more able than other companies to boost the combined performance of its individual businesses through its high-level guidance, general oversight, and other corporate-level contributions

Explanation: The parenting advantage is simply held by that company or organization who thrives more than it's competitors using strategic implementation and adding value to its individual operations in other to facilitate the performance of the company's businesses. Being able to outperform competitiors require high-level guidance and corporate strategy which involves the implementation of a well-defined blueprint designed through high level expertise capable aiding performance and value.

Whenever possible, Lorraine tries to purchase organic foods for her family. She feels better knowing there is less pesticide residue in these products vs. conventionally produced foods. If she sees a product that bears the USDA Organic seal, of what can she be assured?

Answers

Answer:

The correct answer is: She can be assured of a lot of things. Explained below.

Explanation:

To begin with, the USDA organic certification is understood to be the one that assures the consumers to buy products that are 95% organic in those that have the certification because the department checked them out so that means that all the companies who have achieved the certificate then they are workind according with the standards provide by the U.S. Department of Agriculture. Moreover, the certification establishes that the food is free from genetic modification and irradiation and that they also have a greater content in nutrients that the other ones.

At the high level of activity in November, 7,000 machine hours were run and power costs were $18,000. In April, a month of low activity, 2,000 machine hours were run and power costs amounted to $9,000. Using the high-low method, the estimated fixed cost element of power costs is

Answers

Answer:

$5,400

Explanation:

During a high level of activity in the month of November, 7,000 machine hours were run and the power costs was $18,000

During a low level of activity in the month of April, 2,000 machine hours were run and the power costs was $9,000

The first step is to calculate the variable cost per unit

= (high power cost-low power cost)/(high machine hours-low machine hours)

= ($18,000-$9,000)/(7,000-2,000)

= 9,000/5,000

= 1.8

Therefore, the estimated fixed cost of the power costs can be calculated as follows

= High power cost-high machine hours×variable cost per unit

= $18,000-7,000×1.8

= 18,000-12,600

= $5,400

Hence the estimated fixed cost element of power costs is $5,400

Managers who believe that their native country, culture, language, and behavior are superior to all others are ____ managers. Multiple Choice maquiladoras geocentric polycentric ethnocentric diverse

Answers

Answer:

ethnocentric

Explanation:

ethnocentric managers believe that their culture is superior to other cultures.

polycentric mangers are mangers who believe that native managers in foreign offices are best suited to mange native workers

geocentric Managers believe that there are differences and similarities between home and foreign workers and practices. they believe that techniques adopted should be the most effective.

) If the multiplier is 4, then a decrease in investment spending of $200 causes a(n) in real GDP of $

Answers

Answer:

its b

Explanation:

Answer:

the answer is B

Explanation:

X Company acquired land in Costa Rica for a total cost of $45,000,000. Engineers conducted a study at an additional cost of $500,000 to determine that there were oil reserves that should yield approximately 1,000,000 barrels of oil. The purchase agreement includes a requirement that the land be restored when the oil has been extracted, which is expected to cost $1,300,000, after which the land is expected to be worth $4,500,000. In 20X2, X Company incurred $200,000 in development costs and extracted and sold 130,000 barrels of oil. How much depletion will X Company recognize during 20X2

Answers

Answer:

X Company will recognize $819,000 depletion in 20X2.

Explanation:

Depletion Expense = (Cost - Salvage Value) × (Period`s Production / Total Expected Production)

                                = ($45,000,000 + $500,000 + $1,300,000 - $4,500,000) / ( 130,000 / 1,000,000)

                                = $819,000

Note : Cost of Land Includes Purchase Price and any costs directly incurred in placing the land in condition required for operation by management as well as decommissioning costs.

The real exchange rate measures the: Group of answer choices number of foreign goods one unit of domestic currency can buy amount of foreign currency one can get for one unit of domestic currency value of foreign currency denominated in domestic prices relationship between foreign and domestic interest rate number of foreign goods required to purchase a single unit of a domestic good

Answers

Answer:

number of foreign goods required to purchase a single unit of a domestic good

Explanation:

The real exchange rate is the rate which says that the rate at which the goods and services that are produced in the domestic country would be exchanged with the foreign goods and services

It could find out by applying the following formula

The Real exchange rate is

= Nominal exchange rate × (Foreign price ÷ Domestic price)

Hene, the last option is correct

A woman owns 50 acres of land with 500 feet of frontage on a desirable recreational lake. She wishes to subdivide the parcel into salable lots, but she wants to retain control over the lake frontage while allowing lot owners to have access to the lake. Which of the following types of access rights would provide the greatest protection for a prospective lot purchaser?a. Appurtenant easementb. Easement in grossc. Easement by necessityd. License

Answers

Answer:

Appurtenant easement

Explanation:

An appurtenant easement grants the dominant tenement the right to use any adjoining property that transfers with the land through the servient tenement.

While the servient tenement provides the easement . the dominant tenement benefits the easement

In the scenario given , the lots are dominant tenement being the beneficiary of the right to use the land while the lake frontage is the servient tenement as it provides the easement for the lots

Harlose Suits faced a lot of complaints from customers when its recent batch of goods was dispatched. The employees at Harlose Suits, hence, had to rework on the returned items, and in some cases, the company had to even replace the faulty goods. In this case, the costs incurred by Harlose Suits are an example of _____.

Answers

Answer:

External failure costs.

Explanation:

These are explained to be the faults or defects a customer finds out or see after receiving his good and leaves the factory or finds out when goods or services has been delivered to him/her.

This can be either internal or external. When seen to be an internal aspect of the failure, costs result from identification of defects before they are shipped to customers. Some of these could include rejected products, reworking of defective units, scrap and also downtime caused by quality problem. It is said that a firms appraisal activities creates chances greater than the chance of catching defects internally and the greater the level of internal failure costs. This is the price that is paid to avoid incurring external failure costs, which can be devastating.

Answer: im trying to get points

1 2 3 4 5 6 7 8 9

Serengeti makes lightweight sunglasses with 100 percent UV protection for people who love to hunt, hike, and bike ride. Its plans for the future include the development of lenses that, in addition to protecting users from UV rays, will also have effective water-sheeting action to reduce lens spotting. They are excited about this new feature under development because it will be valuable to people who fish. Serengeti has determined that fishing is one of the fastest growing sports in the United States. In terms of a SWOT analysis, Serengeti has recognized a(n) external market ________.

Answers

Answer:

opportunity

Explanation:

In the scenario being mentioned, Serengeti has recognized an external market opportunity. This is when a company identifies a product/service that is potentially wanted or needed by consumers but is not being already supplied by other companies. This allows the identifying company to produce and provide that service, thus filling a niche that will generate large sales numbers due to them being the only providers. Which is what Serengeti wants to do with their sunglasses for fishing.

Yoko is defining her company's performance evaluation process. Which process requirement would help her organization most effectively evaluate employees? Ensure that subjective performance indicators are used. Ensure that minimal time is spent on evaluation. Ensure that distributive justice does not apply. Ensure that evaluators are not burdened with accountability for the evaluations. Ensure that performance standards are not vague.

Answers

Answer:

Option E. Ensure that performance standards are not vague.

Explanation:

Option E is correct because if the performance standards are not vague and are realistic then the evaluation will be more fair. It will also not demotivate the employees as they will be accepting what went wrong.

Option A is incorrect because we can use both subjective and objective performance indicators.

Option B is incorrect because ensuring less time to appraise the performance means that the appraiser hasn't acknowledged the full scenario hence the evaluation wasn't fair.

Option C is incorrect because distributive justice must be applied. As it helps in acknowleging what the organization has done wrong with the employees that has resulted in poor performance.

Option D is incorrect because if the performance indicators are not representative of tasks for which the person was accountable then the evaluation is not fair. I will be held accountable for things which I wasn't deligated responsibility. Hence employee must be accountable for the responsibility deligated.

In increasingly fast-paced markets, price and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements

Answers

Answer:

Design

Explanation:

Product design involves development of of ideas that will lead to new or different areas products.

Design of a product gives it a unique looks, feels, and functions in terms of customer requirements.

This provides a competitive advantage to the seller by differentiating this product from others in the market.

For example customers that purchase Sony televisions enjoy a unique quality that is associated with Sony televisions. They prefer to buy this product because of these unique traits

Joel was recently hired as a police officer in his city's police department. As part of employee training, his supervisor trains him off-site on the use of firearms. He does this so that Joel does not make any errors in real-life situations. In the given scenario, Joel is going through _____.

Answers

Answer:

On-the job training.

Explanation:

This is explained to be normal emphasized training that working staffs are seen to undergo; especially newly employed staffs, which is a direct training while doing the actual job they are been hired or paid for. A a good and reasonable trainee in this aspect is seen to be appreciative when given this chance to develop knowledge and skills without ever leaving work. In this employee training format, employees are seen to receive your workplace needs, norms, and culture and familiarize with them. Internal job training and employee development bring a special plus. This is why in the scenario above, Joel's supervisor trains him off-site on the use of firearms.

Sara has a loan with an interest rate of 2% now, but according to the terms and conditions, the interest rate could quadrupole after 18 months. What term best summarizes the situation?

Answers

Answer: Variable interest rate loan

Explanation:

Given, Sara has a loan with an interest rate of 2% now, but according to the terms and conditions, the interest rate could quadrupole after 18 months.

That means the interest rate will change after 18 months.

The term that summarize the situations would be "variable interest rate loan"

A variable interest rate loan is defined as a loan in which the interest rate charged on the current balance fluctuates over time as market interest rates changes. It mostly generate more interest.
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