From an interactive marketing perspective, ________ is defined as the sum total of the interactions a customer has with a company's website from the initial look at a home page through the entire purchase decision process.

Answers

Answer 1

Answer:

customer experience

Explanation:

The customer experience from an interactive marketing perspective refers to the journey that the customer has when he/she has an online interaction with the company. This could include using the website to get information about a product or use a mobile app.

According to this, the answer is that from an interactive marketing perspective, customer experience is defined as the sum total of the interactions a customer has with a company's website from the initial look at a home page through the entire purchase decision process because it includes the whole journey that the customer has when interacting with the company online.


Related Questions

You are the manager who employs a participantive control approach. You have concluded that corrective action is necessary to improve customer satisfaction, but first you need to convince your employees that the problem exists. What kind of evidence do you think employees will find more compelling; quantitative measurements or anccdotes from your interactions with customers

Answers

Answer:

Quantitative measurements

Explanation:

A participative approach in management involves involving employees in decision making processes in the organization. This is a transparent approach that allows for effective communication between managers and employees.

In the above case, quantitative measurements will better convince employees because this would better provide an objective evidence to show that corrective actions work better in improving customer satisfaction. Anecdotes in comparison would merely be hearsay accounts and won't be taken seriously by employees

stock market is a market for.?​

Answers

Answer:

Explanation:

Stock market is a market for stocks ( shares ) for the buyers and sellers.

Hope this helps

plz mark as brainliest!!!!!!!

Answer:

Stocks

Explanation:

Buyers would buy a share from the stock market hoping to sell the share later at a higher price therefore making a profit. This is what you would call systematic gambling, you know the risks and possible rewards. However sometimes the stock market can go down resulting in the buyer making a loss since the selling price of the share is less than the one the buyer bought.

To stay in "fashion" many people buy a new car even though their old car is still in excellent-to-good condition. Similarly, people tend to buy new clothes before they wear out the clothes they already have. Such actions speak to

Answers

Answer:

NO

Explanation:

Anderson sold a property to Kelly. The contract contained the following statement: "Buyer to accept the property in an 'as is' condition." Both the seller and the broker knew that the plumbing was in a major state of disrepair, but did not tell Kelly. Would an action against the broker and the seller be successful?

Answers

Answer:

The action against the seller by Kelly would not be successful. This is because, the contract agreement drafted by the seller contains that clause "as in" condition. It would be believed that, Kelly saw the condition in the contract, but still went ahead to purchase the house by signing the seller's contract agreement of sell. Whatever state the house is in would be taken by Kelly.

Explanation:

A landlord rented an apartment to a person with a wheelchair. The landlord allowed the tenant to install bath rails and replace the bathroom sink vanity with a pedestal sink with lever faucet handles; however, the landlord required the tenant to sign a restoration agreement that the accommodations would be restored to their former condition at the end of the lease. In addition, the landlord required the tenant to pay sufficient funds (over a period of time) into an escrow account to cover the bathroom restoration. Has the landlord violated the Fair Housing Act

Answers

Answer: No, the landlord can require a restoration agreement and the escrow account

Explanation:

The options to the question are:

A. No, the landlord can require a restoration agreement and the escrow account

B. Yes, the landlord cannot require the escrow account

C. Yes, the landlord cannot require restoration of the modifications

D. No, the landlord does not have to allow the tenant to make any of these modifications

The Fair Housing Act is a law that was put in place in order to curtail the discrimination towards home seekers and tenants by landlords. According to the act, every American should have a fair and equal opportunity regarding the place to reside without discrimination of any sort.

Based on the scenario that have been provided in the question, the landlord can require a restoration agreement and the escrow account.

what general political Trend coincided with the significant increase in private and corporate spending

Answers

What general political trend coincided with a significant increase in private and corporate spending in political campaigns at the turn of the 21st-century

Answer:

A withdrawal of people from the public sphere

Explanation:

At the beginning of 21-century or the new millennium, various research have shown that, coupled with the advent of the internet fair loss of interest in active politics by the general populace, a larger percentage of the general public has withdraw from the public space in terms of politics. This has led to substantial increase in private and corporate spending in political campaigns at the turn of the 21st-century.

Hence, the right answer is: A withdrawal of people from the public sphere

To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women. These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example

Answers

Answer: Geodemography

Explanation:

Geodemography is used in market and it occurs when the marketplace of the consumers are divided into segments

thar will be reachable and locatable to the consumers who live around that particular neighborhood.

Based on the analysis explained in the question above, this is the segmentation tool that was utilized by Unilever.

Wohlers Co. considers a project that will require an initial investment of 5 million. It has a target capital structure of 30% debt, 5% preferred stock, and 65% common equity. Wholers Co. has outstanding 20-year noncallable bonds with a face value of $1,000. These bonds have a current market price of $1,181.96 and an annual coupon rate of 13%. The company faces a tax rate of 40%, and can sell shares of preferred stock that pay an annual dividend of $7.50 at a price of $89.25 per share. The company's common stock is currently selling for $22.35 per share and pays a dividend of $2.45 today. The common stock's growth rate is a constant rate of 9.2%. What will be the WACC for the project

Answers

Answer:

WACC = 16.18%

Explanation:

cost of equity (Re):

P₀ = Div₁ / (Re - g)

$22.35 = ($2.45 x 1.092) / (Re - 9.2%)

$22.35 = $2.6754 / (Re - 9.2%)

Re - 9.2% = $2.6754 / $22.35 = 11.97%

Re = 11.97% + 9.2% = 21.17%

after tax cost of debt:

YTM = {130 + [(1,000 - $1,181.96)/ 20]} / [(1,000 + $1,181.96)/ 2] = 120.902 / 1,090.98 = 11.08%

after tax cost of debt = 11.08% x (1 - tax rate) = 11.08% x 0.6 = 6.65%

cost of preferred stocks = $7.50 / $89.25 = 8.40%

WACC = (0.65 x 21.17%) + (0.05 x 8.4%) + (0.3 x 6.65%) = 13.76% + 0.42% + 2% = 16.18%

The manager of a bank branch is concerned about the number of mistakes the tellers were making, so he started manipulating different aspects of the environment in the bank to see what effect each has on the tellers' performance. He examined factors such as the lighting, temperature, and the volume of the music playing in the bank. Which approach to problem recognition is this manager using

Answers

Answer: Human factor research

Explanation:

From the question, we are informed that a manager of a bank branch is concerned about the number of mistakes the tellers were making, so he started manipulating different aspects of the environment in the bank to see what effect each has on the tellers' performance.

We are further told that he examined factors such as the lighting, temperature, and the volume of the music playing in the bank.

He's using the human factor research approach. Here, the capabilities of human beings are determined through strength, vision, flexibility etc.

Advertising could be referred to as _____________________. making the existence of a commodity known to the public and encouraging them to buy getting the government informed about the procedures in courts none of the options making the closure of manufacturing concern

Answers

Answer:

Making the existence of a commodity known to the public and encouraging them to buy.

Explanation:

Mr. Green purchased a property with the provision in the sale agreement that the seller would provide him with a warranty deed. At closing, the seller refused to provide better than a bargain and sale deed. If Mr. Green insists on buying the property and insists on the seller giving him a warranty deed he can attempt to force the seller to do so by filing a suit for:_________.

Answers

Answer:

specific performance

Explanation:

Specific performance in relation to confidential information is commonly used as a prohibition relief Specific performance is the equivalent compensation in contract law, under which a party issues orders requiring a party to perform a specific action, which is the execution of the contract. It is usually available for sale under the Land Act, but is generally not available if the damage is an appropriate option. If the seller fails to sell or the property is handed over to the seller, the buyer receives a specific performance under the provisions of the Specific Relief Act, 1963. A similar right is available under the seller. The contract requires specific performance from the buyer.

When current government expenditures exceed current tax revenues and the economy is achieving full employment: Group of answer choices fiscal policy is contractionary. the full-employment budget has a deficit. the full-employment budget has neither a deficit nor a surplus. nominal GDP and real GDP are equal.

Answers

Answer: the full-employment budget has a deficit

Explanation:

When current government expenditures exceed current tax revenues and the economy is achieving full employment, it means that the full-employment budget has a deficit.

This means that the government of that particular economy is spending more than what it generates. This lead to the deficit that has been incurred.

On December 1, 20X1, Tigg Mortgage Co. gave Pod Corp. a $200,000, 12% loan. Pod received proceeds of $194,000 after the deduction of a $6,000 nonrefundable loan origination fee. Principal and interest are due in 60 monthly installments of $4,450, beginning January 1, 20X2. The repayments yield an effective interest rate of 12% at a present value of $200,000 and 13.4% at a present value of $194,000. What amount of accrued interest receivable should Tigg include in its December 31, 20X1, balance sheet

Answers

Answer:

$2,000

Explanation:

Accrued interests = loan principal x interest rate x time = $200,000 x 12% x 1/12 (1 month) = $2,000

The adjusting journal entry to record accrued interests should be:

December 31, 20x1, accrued interest receivable

Dr Interest receivable 2,000

    Cr Interest revenue 2,000

Interest receivable is an asset account with a normal debit balance.

Answer:

$2,000

Explanation:

Present value of loan = $200,000

Interest rate = 12%

Therefore, the accrued interest receivable can be calculated using the simple interest formula :

Where the present value of the loan is the principal amount,

Accrued interest = principal * rate * time

Since the period is between December 1st to 31 st December = 1 month = (1/12) years

Accrued interest = $200,000 * (1/12) * 12%

Accrued interest = $200,000 * 0.083333 * 0.12

Accrued interest = $2000

Capital investment evaluation methods can be grouped into the following two general categories: a.methods that use average rate of return and methods that use differential analysis methods. b.methods that do not use present values and methods that use present values. c.methods that use absorption cost analysis and methods that use incremental analysis. d.methods that do not use variable costing and methods that use variable costing.

Answers

Answer:

Option b (methods that do not use present values and methods that use present values) is the correct choice.

Explanation:

Evaluation of capital expenditure seems to be a budgeting technique used by businesses and government organizations to determine the possible viability of such a long-term project.

The assessment of capital investment initiatives generally follows four techniques:

The back technique average rate.  The system of repayment-period.  The formula for net cash flows-value.  The internal process of transfer.

The other options have no relation to a particular circumstance. So the above alternative seems to be the appropriate one.

imothy, a laboratory manager at a multinational photography company, manages a team of seven designers. All of them report to him, and he has the power to command them and assign duties to them. In this scenario, Timothy most likely has_____.

Answers

Answer:

line authority

Explanation:

Line authority can be defined authority or power given to an individual in a supervisory role to manage and mandate his subordinates to help an organization fulfil its objectives.

From the above definition, it is seen that Timothy has a group of 7 persons under him which means he is in a supervisory role or position within the company. As the supervisor, Timothy assigns duties to the members of the group after which he reports to a higher authority.

Cheers.

Jack and Jill are the only two residents in a neighborhood, and they would like to hire a security guard. The value of a security guard is $50 per month to Jack and $90 per month to Jill. Irrespective of who pays the guard, the guard will protect the entire neighborhood and charge $120 per month for the service.Suppose Jack earns $4,000 per month and Jill earns $8,000 per month. a. With a proportional tax of 1 percent on income, how much would Jack and Jill pay, and would it be enough to pay for the security guard?

Answers

Answer:

Yes their combined contribution of $120 is sufficient to pay the security guard

Explanation:

This is a form of non-rival service that does not get reduced by consumption by one of the parties. The security guard protects the entire neighbourhood.

Also it is a non-excludable service. If one party does not pay he will still enjoy the service.

Based on their income information and the fact that they are taxed 1%

Jack will pay 0.01 * 4,000 = $40

Jill will pay 0.01 * 8,000 = $80

The total sum is 40 + 80 = $120

As the security guard requires $120 to do the job, their contribution is sufficient.

However the value to Jack is $50 and he pays $40 so he has an excess value of $10

Jill gets a value of $90 but pays $80, so she gets an excess value of $10

Option A requires eight years of higher education and $80,000, while option B
requires four years of higher education and $45,000. Option B requires
time and
money

Answers

Answer:

A less,less

Explanation:

because option A requires 8 year of higher education and $80,000. but option B only requires four years of higher education and $40,000

Option A requires eight years of higher education and $80,000, while option B requires four years of higher education and $45,000. Option B requires less time and less money because option A requires 8 years of higher education and $80,000 but option B only requires four years of higher education and $40,000. Thus, option 'A' is the correct option.

What do cost and time effective mean?

Business managers must deal with two fundamental issues: time and expenses. These two topics have a lot in common. For instance, you can incur a fee and an increase in costs if you miss a deadline. Similarly to this, if money is tight you could feel pressured to finish a project sooner in order to cut down on labour costs. Thus, managing time and expenditures concurrently provide several advantages for your company.

When practising time and cost management, it is frequently impossible to complete all of the original recommendations. You eventually learn to set priorities and choose which initiatives are worthy of your time, money, and attention. You must discover strategies to improve your efficiency if you want to accomplish more with the money and time you have available.

Learn more about cost and time effectiveness, here:

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Bob operates Bob's Pizza, a small pizzeria that sells about 50 pizzas a day. Bob's daily total fixed costs are $100, and his daily total variable costs are $600. If for some reason Bob's fixed cost increased to $150, then his: Select one:

Answers

Available options are:

A. All of the choices are correct.

B. Average fixed costs would increase.

C. Marginal costs would increase.

D. Average variable costs would increase

Answer:

Option B. Average fixed costs would increase.

Explanation:

As the variable cost is the same which means that the marginal cost (All variable costs) would neither increase nor the average variable cost (Average variable cost due to fluctuating variable cost) would increase. Hence both Option C and D are incorrect.

Option B is correct because:

Average Fixed cost = (Initial Value + Value Now) / 2

Average Fixed cost = ($100 + $150) / 2 = $125

This means that the average cost has been increased.

Blake racked up three safety violations in one month and was taken off the construction crew and put in the office, meaning he was no longer eligible for overtime. He pled with his boss, saying he needed the money for rent. Citing that Blake's financial situation was not a concern of the company, he was put in the office until he could demonstrate that safety was a priority. This illustrates

Answers

Answer:

Punishment.

Explanation:

In this scenario, Blake racked up three safety violations in one month and was taken off the construction crew and put in the office, meaning he was no longer eligible for overtime. He pled with his boss, saying he needed the money for rent. Citing that Blake's financial situation was not a concern of the company, he was put in the office until he could demonstrate that safety was a priority. This illustrates punishment.

Punishment can be defined as an act of imposing a penalty or consequences on an individual or group of people for flouting rules, guidelines or instructions and any other wrongdoing.

Generally, punishments are used as a moral tool to discourage wrongdoing or unacceptable behaviors being exhibited by people and to serve as a deterrent to others.

Given that he had violated three safety precautions in just one month, the managers action of removing him from the construction site illustrates punishment.

This is an example of positive punishment in the workplace. Punishment is a way of disapproving of certain work behaviors that are unacceptable.

Safety in the workplace is a matter of grave concern. From this punishment that he is made to receive, he would be more safety conscious when he is allowed to join the crew.

The manager's action was very necessary to avoid negative workplace incidents.

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You receive a technical support call from a department manager. She reports that the laser printer in her department prints only blank pages. A telephone interview reveals that the paper is not jamming in the printer and that the problem began occurring after the toner cartridge was replaced. What is the most likely cause of the problem

Answers

Answer:

Option B, the sealing tape was not removed from the toner cartridge, is the right answer.

Explanation:

Option B, is the correct answer because in the given case the problem of blank paper arises only after installing the toner cartridge. However, there may other reasons that cause the same problem as defective laser or corona wire. But, in the given case, there is some relation between the effect and the installation of the toner cartridge. Therefore, not removing the tape form toner before its installation is the correct answer.

The change brought about by online competition from Amazon and Wal Mart are examples of ______? This is a fill in the blank question

Answers

Answer:

The answer is "changing customer preferences"

Explanation:

The consumer desires were perceptions, preferences, disagreements, and intentions which influence customer for consuming the choices by explaining their consumer's conduct, their support, and their needs. for example,  The client needs a certain theme, brand, and color,    

It's really difficult for a person to create marketing strategies without changing customers ’ preferences. In the corporation, it will maintain its customer base congrats to a comprehensive understanding of the various demand of consumers.

Amazon and Wal mart represent a large segment of the E-commerce industries that have large retail and whole scale chains. These companies operate 24/7 and have a customer base.

The change in the buying behavior of the clients and customers is due to the changing customer preferences in the market. These companies are the ones that drive online sales and marketing. The differences in price, brand value and tastes and preferences of people.

Thus the changing nature of people preferences in the market.

Learn more bout the brought about by online competition from Amazon and Wal Mart.

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"Literacy is prerequisite of development. Justify this statement with examples.​

Answers

Answer:

The classification of the subject in question is mentioned throughout the paragraph below.

Explanation:

Literacy seems to be a developmental requirement since knowledge and learning require the ability or skills to read and understand. Each body produces to speak and understand skills. Upcoming generation, as well as young ones, is incredibly knowledgeable, individuals who could get strong knowledge only need a graduate assistantship.

At the Blue Restaurants Corporation, an employee survey reports that efforts to increase worker satisfaction by redesigning jobs led to greater job satisfaction. The human resource department also measured lower rates of absenteeism and employee turnover. What will be the most likely impact of these trends on the profits of Blue Restaurants

Answers

Answer:

lower costs, leading to higher profits

Explanation:

Improving job satisfaction in the workplace results in better productivity. This is because employees get to enjoy what they do rather than feeling forced to work.

When the workplace is conducive it will result in lower rates of absenteeism and employee turnover.

These in turn lead to lower costs and higher profit.

Staff turnover is costly on the business as new hires have to be trained on the job to be effective.

The senior management of BonusOne Bank formulates a new set of strategic plans for the next financial year and conveys it to the middle management. The middle management, in turn, conveys the same to their respective subordinates. In the context of communication channels, the given scenario illustrates _____.

Answers

Complete Question:

The senior management of BonusOne Bank formulates a new set of strategic plans for the next financial year and conveys it to the middle management. The middle management, in turn, conveys the same to their respective subordinates. In the context of communication channels, the given scenario illustrates?

Group of answer choices

A) downward communication

B) upward communication

C) horizontal communication

D) informal communication

Answer:

A) downward communication.

Explanation:

In this scenario, the senior management of BonusOne Bank formulates a new set of strategic plans for the next financial year and conveys it to the middle management. The middle management, in turn, conveys the same to their respective subordinates. In the context of communication channels, the given scenario illustrates a downward communication.

A downward communication can be defined as the formal flow of information and messages within an organizational hierarchy; which is mainly from a higher level (senior management) of an organization to a lower level (middle management) and lastly, to the least (subordinates).

When downward communication are effectively and properly used in an organization, it helps them to achieve their aims, goals and objectives successfully.

A store that advertises a buy-one-get-one-free sale is

Answers

Answer:

sales promotions

Explanation:

Sales promotions are the steps taken to increase the purchase of the products by adding an incentive to the customers. Buy-one-get-one-free is one of the sales promotions. Here two products are sold in the cost of one. The customer is provided with the benefit of getting two products by giving the amount of one. It is the promotions in which quantity plays a crucial role.

Answer:

sales-oriented

Explanation:

I just got it right.

At December 31, 2017, Larkspur Corporation had an estimated warranty liability of $124,000 for accounting purposes and $0 for tax purposes. (The warranty costs are not deductible until paid.) The effective tax rate is 30%. Compute the amount Larkspur should report as a deferred tax asset at December 31, 2017. Deferred tax asset at December 31, 2017

Answers

Answer:

$37,200

Explanation:

The amount of deferred tax on 31 December 2017 for Larkspur can be calculated by multiplying the estimated warranty liability for accounting purposes with an effective tax rate.

DATA

Estimated warranty = $124,000

Effective tax rate = 30%

Deferred tax liability =?

Solution

Deferred tax liability = Estimated warranty x Effective tax rate

Deferred tax liability = $124,000 x 30%

Deferred tax liability = $37,200

You own 50 shares of Auto Corporation that you purchased for $30 a share. The stock is currently selling for $50 a share, and you placed a stop loss order at $45. If the stock price drops to $35 a share what is your return on this investment?

Answers

Answer: 50%

Explanation:

Purchasing price for each share = $30

Stop loss order placed at $45 for each share.

If the stock price drops to $35, the benefit earned = $ (45-30)= $15

Now, the return on this investment = (benefit earned) ÷(Purchasing price)x 100%

= (15)÷(30)x100%

= 0.5 x 100%

= 50%

So,  your return on this investment = 50%

Which of these could be an option after high school for a person who wants to further his education but doesn't want to take out student loans?

Answers

Hi there,

I can not find the complete question to  help choose an option. I wil list out a variety of answers and you would be able to choose any that suits your question.

Answer/Explanation:

As an high school leaver that wants to further his education but that doesn't want to take student loans to do it, there are a variety of option such high school leaver can choose from.

1. work and study: this simply means that the high school leaver can decide to work alongside college or university as use the money from the job to settle university bills.

2. Scholarships: Am high school leaver can try scholarship opportunities tourther his education. A scholarship can be said to be a philanthropic act by a body or individual to reward or help individuals with tuition and other things as stated in the terms and conditions.

3. Setup a funding site: an high school leaver can set up a funding site in which donations can be made to fund the higher education.

Cheers.

Banc Corp. Trust estimates that it costs $500 to analyze and close a commercial loan. This amount has been included in the $396,000 of overhead costs. How much of the remaining overhead costs should be allocated to the Consumer Department?

Answers

Complete question :

Banc Corp. Trust is considering either a bankwide overhead rate or department overhead rates to allocate $396,000 of indirect costs. The bankwide rate couldbe based on either direct labor hours (DLH) or the number of loans processed. The departmental rates would be based on direct labor hours for ConsumerLoans and a dual rate based on direct labor hours and the number of loans processed for Commercial Loans. The following information was gathered for the upcoming period.

Dept - - - - - - - DLH - - loan processed - - - d/cost

Consumer - 14000 - - - 700 - - - - - - - - 280,000

Commercial - 8000 - - 300 - - - - - - - 180,000

Banc Corp. Trust estimates that it costs $500 to analyze and close a commercial loan. This amount has been included in the $396,000 of overhead costs. How much of the remaining overhead costs should be allocated to the Consumer Department?

Answer:

$172,200

Explanation:

Number of commercial loans processed = 300

Cost of processing a commercial loan = $500

Overhead cost = $396,000

Total cost = 300 * $500 = $150,000

Overhead left = $(396,000 - 150,000) = $246,000

Overhead sharing between commercial and consumer department :

Total loans = (300 + 700) = 1000

Number of consumer department loan = 700

Consumer department overhead :

(246,000 / 1000) * 700

246 * 700 = $172,200

A working group convened by NASAA has developed a model fee disclosure schedule to help investors better understand the costs involved in doing business with their broker-dealer. The template has broker-dealers disclose all of the following fees except:________. A) charges for late payments B) account inactivity fee C) issuance of a stock certificate D) advisory fees

Answers

Answer:

Correct Answer:

C) issuance of a stock certificate

Explanation:

In the model developed by group working for NASAA which was to disclose model fee and cost involved in doing business with them, it would disclose all associated cost involved. The only thing it would not disclose would be regards to stock certificate issuance since it falls outside their perview.

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