explain why it is important for marketers to be able to measure the effectiveness of marketing activities.

Answers

Answer 1
Marketing effectiveness is measured by how well a company's marketing strategies increase its revenue while decreasing its costs of customer acquisition.

Related Questions

Consider the following set of data for ABC Corporation, and note that ABC Corporation faces a tax rate of 35%.
2011 2012
Sales $4,203 4507
Cost of goods sold 2,422 2,633
Depreciation 785 952
Interest 180 196
Dividends 225 250
Current assets 2205 2429
Net fixed assets 7344 7650
Current liabilities 1003 1255
Long-term debt 3106 2085
Begin by constructing a balance sheet for both 2011 and 2012, and then construct an income statement for 2012.
1. Operating cash flow for ABC Corp. in 2012 was an:__________.
A) inflow of $1,170.
B) outflow of $1,170.
C) inflow of $1,620.
D) outflow of $1,620.
2. Net capital spending for ABC Corp. in 2012 was an:_________.
A) inflow of $306
B) outflow of $306
C) inflow of $1,258
D) outflow of $1,258
3. The change in net working capital for ABC Corp. in 2012 was an:__________.
A) inflow of $28
B) outflow of $28
C) inflow of $1,202
D) outflow of $1,202
4. The cash flow from assets for ABC Corp. in 2012 was an:___________.
A) inflow of $390
B) outflow of $390
C) inflow of $2,850
D) outflow of $2,850
5. The cash flow to creditors for ABC Corp. in 2012 was an:__________.
A) inflow of $825
B) outflow of $825
C) inflow of $1,217
D) outflow of $1,2127
6. The cash flow to stockholders for ABC Corp. in 2012 was an:__________.
A) inflow of $827
B) outflow of $827
C) inflow of $1,327
D) outflow of $1,327

Answers

Answer:

1. A. Inflow of  $1,170

2. B. Outflow of  $306

3. C. Inflow of  $1,202

4. A. Inflow of  $390

5. C. Inflow of  $1,217

6. D. Outflow of  $1,327

Explanation:

Cash Flow from operations is the money which is used for regular operating activities of a business. The cash inflow or outflow is the measure of the actual cash movement in the business. Profit are not equivalent to cash flows. The inflows of  $1,170 is generated in the year 2012 as operating cash flows.

Austen, the night shift manager of a 24-hour convenience store, would regularly drive his car to the back door, unlock it, and load in a couple of cases of beer, every night. These cases of beer were marked down for no apparent reason, and Austen paid the reduced price. Is Austen setting a good example for his employees

Answers

Answer:

                                                                                                                          bro              

Explanation:

Zebra Company sells a segment of its operations at a loss. Zebra has not previously experienced such an event and does not expect to again. The loss from the disposal of the segment should be reported in the income statement as: Select one: A. A separate amount in comprehensive income B. A separate amount in net income from continuing operations C. A separate amount in a discontinued operations section D. As part of cost of goods sold

Answers

Answer:

C. A separate amount in a discontinued operations section

Explanation:

Since in the given situation it is mentioned that zebra co sells the segment at a loss so this loss from the sale of the segment that should be reported in the income statement as the distinct amount in the discontinued operating section as the same below the income from continuing operations

Hence, the correct option is c.

Answer:

The answer is "Option C".

Explanation:

The discontinued operations are parts of a company's core business or product line that have been sold or shut down and thus are reported separately on the financial statements from ongoing operations. As a result, any loss from the sale of the segment should indeed be reported as a separate amount inside the income statement's discontinued operations column.

GHI Corporation, a California corporation, has a six-person board. At a regular board meeting, only two directors attend. No notice was sent to any of the directors. The two attending call directors Alice and Bob and put them on a conference call. The four talk about the corporation buying Blackacre and then all agree to a resolution for GHI to buy Blackacre from Third Party. The Bylaws of GHI state that an action of the board requires the consent of a majority of the directors present at a meeting, and that a quorum is a majority of the authorized directors.
Select one:
a. the purchase is authorized because a quorum was present and a majority of those present approved the action.
b. the purchase is not authorized, since all real estate transactions require shareholder approval
c. the purchase is not authorized because prior written notice must be sent to each director
d. the purchase is not authorized because a quorum was not present at the board meeting
e. Two of the above are correct.

Answers

Answer:

a. the purchase is authorized because a quorum was present and a majority of those present approved the action.

Explanation:

going by the bye laws of GHI state, board action requires that majority of the members of the board are present and give consent in the meeting. here in this question, we have a 6 member board. Although only two of the board members are physically present, through conference call Alice and Bob increased the number to 2 when they joined in. Therefore the number of board members at this meeting is 4, then the requirement has been met. So since this 4 agreed to the purchase, it is authorized and valid since a quorum was present and a majority of them agreed to the action. option a is correct

The correct statement is a. the purchase is authorized because a quorum was present and, a majority of those present approved the action.

The quorum required by the Bylaws of GHI is for a majority of directors to be present, and in this case, four directors were present (two physically and two by conference call).

The Bylaws of GHI specify that every action of the directors should be supported by a majority present at a meeting. We can conclude that the purchase is authorized by the majority (100%).

Thus, the purchase of Blackacre by GHI is authorized.

Learn more about board of directors, quorum, and majority votes here: https://brainly.com/question/7985365

Equipment acquired at the beginning of the year at a cost of $30,800 has an estimated residual value of $2,800 and an estimated useful life of four years. Determine the following: (a) The depreciable cost $fill in the blank 1 (b) The straight-line rate fill in the blank 2 % (c) The annual straight-line depreciation $fill in the blank 3

Answers

Answer:

$28000

25%

$7000

Explanation:

Depreciable cost = cost of the asset - residual value

$30,800 - $2800 = $28,000

The straight-line rate = annual depreciation expense / Depreciable cost

7000 / 28,000 x 100 = 25%

Straight line depreciation expense = (Cost of asset - Salvage value) / useful life

$28,000 / 4 = $7000

Exercise 9-15A (Static) Using the current ratio to make comparisons LO 9-7 The following information was drawn from the balance sheets of the Kansas and Montana companies: Kansas Montana Current assets $ 59,000 $ 78,000 Current liabilities 40,000 43,000 Required a. Compute the current ratio for each company. b. Which company has the greater likelihood of being able to pay its bills

Answers

Answer:

a. 1.5  and 1.8

b. Montana

Explanation:

Below is the calculation for the current ratio:

a. Formula used, Current ratio = Current assets / Current liabilities

Current ratio of Kansas = 59000 / 40000 = 1.5

Current ratio of Montana = 78000 / 43000 = 1.8

b. The company that has a higher current ratio will have a greater likelihood to pay bills so Montana is the correct answer.

Project Management Practice ProblemBragg’s Bakery is building a new automated bakery downtown Sandusky. Here are the activities that need to be completed to get the new bakery built and the equipment installed.
ACTIVITYPREDECESSORNORMAL TIME (WEEK)CRASH TIME (WEEK)EXPEDITING COST/WEEKA-963000BA853500CA15104000DB,C532000EC1062500FD,E215000
Hint: I have directly provided the crashing cost per unit time.
a. What is the normal project length?
b. What is the critical path in this project?
c. Which activity will you choose to crash first to reduce the duration of the project by one week?
d. What is the project length if all activities are crashed to their minimum?
e. What is the slack for activity D?

Answers

Answer:

a. The normal project length is 36 weeks.

b. The critical path in this project is A-C-E-F.

c. The activity that you choose to crash first to reduce the duration of the project by one week is E because it has the least expediting cost/week amongst A, C, E, F.

d. The project length if all activities are crashed to their minimum is 23 weeks.

e. The slack for activity D is 5 weeks.

Explanation:

a) The normal length of the project = completion time of last activity = 36 weeks.

b) The criteria for critical activity:

[tex]LC_{i} = ES_{i} ,\\LC_{j} = ES_{j} ,\\[/tex]

[tex]ES_j - ES_i = LF_j - LF_{i} =[/tex] duration of the activity

where ES = Earliest start time, EF = Earliest finish time , LC = latest completion time, LF = latest finish time ,

The suffix- i refers to the preceding node, suffix-j refers to the succeeding node.

activities satisfying above all criteria are A, C, E, F

therefore critical path is A-C-E-F.

c) To reduce the project duration by 1 week. we should choose to crash among critical activities A, C, E, F. thus we choose to crash activity E because it has the least expediting cost/week amongst A, C, E, F.

d) if we crash all the activities to their minimum, then the project length = sum of crash time of all critical activities

= [6 + 10 + 6 + 1]

= 23 weeks.

e) The slack of activity d = LS - ES = 34 - 29

= 5 weeks

The critical path is given in the diagram,

Juanita worked hard all year so that she could go to nursing school the following year. She put her savings into a mutual fund that paid a nominal interest rate of 4 percent a year. The CPI was 252 at the beginning of the year and 257 at the end of the year. What was the real interest rate that Juanita earned?

Answers

Answer:

1.98%

Explanation:

Inflation rate = (CPI at the end of the year / CPI at the beginning of the year) - 1

(257 / 252) - 1 = 0.01984 = 1.984%

(1 + nominal interest rate) = (1 + inflation rate) (1 + real interest rate)

1.04 = 1.01984 x  (1 + real interest rate)

(1 + real interest rate)  = (1.04 / 1.01984) - 1 = 1.98%

Since the middle of the 20th century, the international global business system has been shaped by global institutions. Countries have established these institutions to address the global issues that span their borders.

a. True
b. False

Answers

Answer:

a. True

Explanation:

This statement is correct, as global institutions were created with the objective of regulating global business from international treaties, which implemented a set of rules and regulations that must be followed by all organizations in a global market, as a form of protection to organizations, society and the environment, such as legislative and economic changes, crises and possible negative impacts inherent to organizations in a global business system.

You have just started a new job and plan to save $5,200 per year for 36 years until you retire. You will make your first deposit in one year. How much will you have when you retire if you earn an annual interest rate of 9.54 percent?
a. $1,331,411.17
b. $1,394,509.68
c. $1,346,423.14
d. $1,268,312.65
e. $1,333,878.83

Answers

Answer:

$1,394,509.68

Explanation:

Savings amount = $5200

Period = 36 years

Interest = 9.54 percent

We solve for the future value of the annuity

= $5200[(1+0.0954)³⁶-1/0.0954]

= 5200 x [1.0954³⁶-1/0.0954]

= 5200 x 268.1749

= 1,394,509.681 dollars

Therefore after retirement and at an interest rate of 9.54 percent, you would be earning 1,394,509.681 dollars.

Option b.

A company is planning to purchase a machine that will cost $57,000 with a six-year life and no salvage value. The company expects to sell the machine's output of 3,000 units evenly throughout each year. A projected income statement for each year of the asset's life appears below. What is the payback period for this machine?
Sales $138,000
Costs:
Manufacturing $68,000
Depreciation on machine 9,500
Selling and administrative expenses 46,000 (123,500)
Income before taxes $14,500
Income tax (35%) 5,075
Net income $9,425
a. 6.00 years.
b. 1.99 year.
c. 6.05 years.
d. 12.10 years.
e. 3.01 years.

Answers

Answer:

e. 3.01 years

Explanation:

Cost of Asset = $57,000  

Net annual cash Inflow = Net Income after Tax + Depreciation

Net annual cash Inflow = $9,425 + $9,500

Net annual cash Inflow = $18,925

Payback Period = Cost of Asset (Investment) / Net annual cash Inflow

Payback Period = $57,000 / $18,925

Payback Period = 3.01188904

Payback Period = 3.01 years

Logan owns a horse ranch. Logan dislikes horses, but he opened the ranch because he heard it was a lucrative business and he wanted to make money. Logan’s horse ranch has lost money every year for the past 5 years (including this year), but Logan has made some changes to business operations, including hiring a consultant and increasing his prices. Logan anticipates that as a result of these changes, his horse ranch will generate a profit in the next year or two. This year, Logan hired his brother, Luke, to work at the horse ranch. Logan pays Luke $500/hr to clean the horse stalls. Logan also hired his best friend, Lucy, to do Logan’s grocery shopping and other personal errands. He pays Lucy $15/hr. Which of the following is most accurate?

a. Logan cannot deduct any of the costs associated with the horse ranch because the horse ranch would be classified as a hobby, not a business
b. Logan can deduct the full salary paid to Luke because Luke works in Logan’s horse ranch business
c. Logan can deduct the full salary paid to Lucy because the amount of the expense is reasonable
d. Logan can deduct the full salary paid to Lucy because grocery shopping is ordinary and necessary
e. None of the above are correct

Answers

Answer:

Logan Horse Ranch

The most accurate is:

e. None of the above are correct

Explanation:

Logan's payment to his brother, Luke, of $500 per hour, is not a reasonable business expense that can be deductible.  Surely, $500 per hour is not a going rate for cleaning the horse stalls per hour.  With Lucy doing grocery shopping for Logan, it does not resonate like an ordinary and necessary expense for the business. Therefore, options A to D are not correct.  This leaves only option E as the most accurate.

Suppose the U.S. yield curve is flat at 3% and the euro yield curve is flat at 5%. The current exchange rate is $1.4 per euro. What will be the swap rate on an agreement to exchange currency over a 3-year period

Answers

Answer: hello your question is incomplete attached below is the complete question.

answer :

3.02 million,    2.96 million,    2.91 million

Explanation:

Determine the swap rate over a 3-year period

swap rate = forward exchange rate * exchange amount

For year 1

1.4 * ( 1 + 0.03 / 1 + 0.05 ) * 2.2 million

= 1.4 ( 0.98095 ) * 2.2

= 3.02 million

For year 2

1.4 * ( 1 + 0.03 / 1 + 0.05 )^2 * 2..2 million

= 1.4 ( 0.98095 )^2 * 2.2 million

= 2.96378 million

For year 3

1.4 * ( 1 + 0.03 / 1 + 0.05 )^3 * 2.2 million

= 1.4 ( 0.98095 )^3 * 2.2 million

= 2.90733 million  

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