Wilson, a marketing VP for Productivity Advertising, has been introducing concepts to help guide the marketing effort. A timeless model for setting advertising objectives and measuring the results of an ad campaign is Defining Advertising Goals for Measured Advertising Results (DAGMAR). The DAGMAR model states an advertising goal involves ________ that is specific and measurable.

Answers

Answer 1

Answer:

a communication task

Explanation:

Advertisement refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers.

The Defining Advertising Goals for Measured Advertising Results (DAGMAR) model states that an advertising goal involves a communication task that is specific and measurable over a specific period of time.

Basically, it is a timeless model that avails businesses the ability to set advertising objectives while also measuring the results of an advert campaign.


Related Questions

An analyst has decided to identify value stocks for investment by screening for companies with high book-to-market ratios and high dividend yields. A potential drawback of using these screens to find value stocks is that the firms selected may: be those that have significantly underperformed the market. be concentrated in specific industries. have unsustainable dividend payments.

Answers

Answer: be concentrated in specific industries.

Explanation:

Companies that exhibit characteristics such as a high book-to-market ratio and high dividend yield are usually found in specific industries like the financial services sector.

Using this method would therefore lead to investments in specific industries which is riskier because the industrial risk component increases in that if the industry is adversely affected, the investors would suffer from going in on investments concentrated in one or a couple of related industries.

President Hoover's approach to the Great Depression was to a leave the economy alone to work itself out of trouble. b nationalize major industries. c encourage the states to stimulate spending. d work for the breakup of business monopolies. e offer federal assistance to businesses and banks but not individuals.

Answers

Answer:

e. offer federal assistance to businesses and banks but not individuals.

Explanation:

Herbert Clark Hoover was democratically elected as the 31st President of the United States of America and he served from the 4th of March, 1929 to the 4th, March, 1933.

The Great Depression was a period of severe economic meltdown or downturn (crisis) of the industrialized world and it started from the United States of America, typically lasting for about ten years (1929-139).

Basically, the Great Depression started in America on the 4th of September, 1929 as a result of a major fall in the prices of stocks and consequently, leading to a stock market crash on the 29th of October, 1929.

Hence, the negative effects of the Great Depression includes a decline in investments, tax revenues, market price, personal income level, consumer spending, profits and a general rise in unemployment rate.

As a result of the aforementioned negative effects, struggling businesses had to lay off workers in order to try to remain open during the Great Depression.

However, President Hoover's approach to the Great Depression was to offer federal assistance to businesses and banks but not individuals.

A sales associate listed a condo for $205,000. A sales associate from a competing office called the listing associate to inform him of a verbal offer of $190,000 on the property. The listing associate did not present the verbal offer. Which statement applies to this situation

Answers

The statement that applied to the given situation is "Listing associate that needs to present the verbal offer to the seller and act as the individual seller or transaction agent" is considered.

The information related to the transaction agent should be as follows:

The purchasers & sellers should be assisted in the real estate transactions having no financial interest.It is treated as a neutral third party but at the same time, it is bounded as per the law and the ethical principles.

The other statements should not be relevant.

So, here we can conclude that a listing associate that needs to present the verbal offer to the seller and act as the individual seller or transaction agent" is considered.

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How is chinese food made soo gosh darn good?​

Answers

Answer:

Worm noodles

Explanation:

Answer:

I wish I knew. salt i guess

Explanation:

Which of the following statements is true? Multiple Choice The short-run aggregate supply curve is downsloping. The short-run aggregate supply curve is vertical. The long-run aggregate supply curve is vertical. The long-run aggregate supply curve is upsloping.

Answers

Answer:

The long-run aggregate supply curve is vertical.

Explanation:

The short-run aggregate supply curve is upward sloping. This means that at higher prices, more output would be produced.

The long-run aggregate supply curve is vertical. This is because it is believed that in the long run only capital, labour, and technology lead to changes in the aggregate supply.

The aggregate demand curve is a graph that represents the  total quantity of all goods and services demanded by the economy at different price levels. The aggregate demand curve slopes downward  

Angie needs a new dishwasher. She saw a great sale on the model she wanted and went down to her local appliance store. When she got there, the store owner said that they no longer had that dishwasher, but they would be happy to sell her a different model at a higher price. Why might the Federal Trade Commission be willing to look into this?

A.
It is false advertising.

B.
It is creating an invalid debt.

C.
It is preventing fair competition.

D.
It is an improper debt collection.

Answers

Answer:

A. It is false advertising.

Explanation:

Advertisement refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers.

The Federal Trade Commission (FTC) is an agency of the government of the United States of America saddled with the responsibility of promoting consumer protection and the enforcement of all civil antitrust laws.

Basically, the laws formulated or established by the FTC are to provide protection for consumers of various goods and services while requiring that businesses do not make false claims about them.

Furthermore, the consumer protection laws enforceable by the Federal Trade Commission (FTC) guarantees truthful information in the marketplace at all times. This is achieved by requiring that business firms only make claims about their products and services that can be proven.

In this scenario, the Federal Trade Commission might be willing to look into this issue (advert of the dishwasher model) because it is false advertising.

________ in the form of logos, stationery, brochures, signs, business forms, business cards, buildings, uniforms, and company trucks can be used to help a company create an identity that the public immediately recognizes.

Answers

Answer:

Corporate identity materials

Corporate marketing in the form of logos, stationery, brochures, signs, business forms, business cards, buildings, uniforms, and company trucks can be used to help a company create an identity that the public immediately recognizes.

What is Corporate marketing?

Corporate marketing is the means by which a corporation or organization attracts potential customers.

A corporate marketing team is responsible for determining how to reach the company’s desired customers, and determining what kinds of advertising and messaging tactics will appeal to them

Corporate marketing infiltrates nearly every aspect of people’s lives, whether they’re conscious of it or not. People tend to notice a billboard that they drive past every day on their way to work, if only because it’s a distraction from traffic.

A direct-mail piece asking constituents to vote for a particular candidate will be noted, and a perception about the candidate’s face, posture, clothing, combined with the wording on the postcard, will be developed before it’s tossed into the recycling bin.

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Karin does not want her supervisor to know that the employees she is in charge of are not fulfilling their obligations, fearing the information will make her look like a bad manager to her boss. She decides not to tell her supervisor and deal with it on her own. This type of message distortion is

Answers

Answer:

general distortion.

Explanation:

According to the above scenario, it is correct to state that the type of message distortion is a general distortion, which occurs when a message is transmitted differently to a given receiver, in order to minimize negative situations, such as in a relationship of hierarchical work.

In the question we see that Karin distorted the facts so as not to displease her supervisor, so the general distortion is very recurrent in these situations. In order to reduce distortion, it is ideal that in power relations there is an opening for assertive and non-punitive communication, where trust and professional ethics prevail.

Both competitive firms and monopolies produce at the level where marginal cost equals marginal revenue. ​Then, other things remaining the​ same, why is price lower in a competitive market than in a​ monopoly? A. Competitive markets face perfectly elastic demand and marginal​ revenue, while monopolies face​ downward-sloping demand and marginal revenue. B. Competitive markets face perfectly inelastic demand and marginal​ revenue, while monopolies face perfectly elastic demand and marginal revenue. C. The government puts a cap on how much a competitive firm can​ charge, while a monopolist can charge any price it chooses. D. A competitive market sets its price where marginal cost equals​ demand, while a monopolist sets its price where marginal cost equals marginal revenue.

Answers

Answer:

A. Competitive markets face perfectly elastic demand and marginal​ revenue, while monopolies face​ downward-sloping demand and marginal revenue.

Explanation:

In the case when competitive firms and monopolies generated at the level in which the marginal cost is equivalent to marginal revenue keeping the other things constant so the price should be less in the competitive market as compared to the monopoly because in the competitive markets it face perfectly elastic demand but in the monopoly it face the down ward sloping demand curve

Therefore the option a is correct

Exhibit 9.2 USE THE INFORMATION BELOW FOR THE FOLLOWING PROBLEM(S) Assume that the dividend payout ratio will be 75 percent when the rate on long-term government bonds falls to 8 percent. Because investors are becoming more risk averse, the equity risk premium will rise to 7 percent and investors will require a 15 percent return. The return on equity will be 12 percent. Refer to Exhibit 9.2. What is the expected sustainable growth rate

Answers

Answer:

3%

Explanation:

Expected sustainable growth rate = (1 - Payout ratio) * Return on Equity

Expected sustainable growth rate = (1 - 0.75) * 12%

Expected sustainable growth rate = 0.25 * 0.12

Expected sustainable growth rate = 0.03

Expected sustainable growth rate = 3%

So,  the expected sustainable growth rate is 3%

The U.S. Congress enacts a new federal statute that sets different standards for the liability of businesses selling defective products. This statute applies

Answers

The new federal statute i.e. different standards should be set out and there should be the liability for selling the defective products that should be applied to all the states.

The following information should be considered:

The new federal statute should be enacted in which the different standards should be set out.In this, there is the liability for selling out the defective products and this should be applied to all states as everyone should be treated equally so all states should be considered.

Therefore we can conclude that The new federal statute i.e. different standards should be set out and there should be the liability for selling the defective products that should be applied to all the states.

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One of the following must be used as a starting point in order to perform an analysis that will determine what the connections between imbalances of trade in goods and services and the flows of international financial capital are. Which one is it?
A. sketch patterns of trade deficits
B. sketch patterns of trade surpluses
C. define the level of trade
D. define the balance of trade

Answers

Answer:

Option d: Define the balance of trade

Explanation:

Balance of trade

This is simply known as the difference in terms of value between the import and exports of a particular country. It is known as one of the starting point in order to perform an analysis that will determine what the connections between imbalances of trade in goods and services and the flows of international financial capital.

The Factors that can affect the balance of trade

1. Cost of production

2. Cost and availability of raw exchange rate movements

E-procurement: works best in long-term contract situations but is not suited for auctions. is the same thing as Internet purchasing. has many benefits but requires a lot of paperwork. is illegal in all states except Nevada and New Jersey. All of these are true of e-procurement.

Answers

E-procurement is the same thing as Internet purchasing.

Electronic procurement simply means buying a product online through the internet.

It should be noted that e-procurement is also the same thing as Internet purchasing and it doesn't require any paperwork.

Electronic procurement is legal in all states as people can purchase goods or services through the internet.

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HELP!!! Economists note that personal income rose by 5 percent last year. What impact will the change in personal income have on demand?
A It will cause the demand curve to shift up
B It will cause the demand curve to shift left
C It will cause the demand curve to shift down
D It will cause the demand curve to shift right

Answers

Answer:

D It will cause the demand curve to shift right

Explanation:

Given

Increase in personal income

Required

The changes on the demand curve

On the demand curve, quantity is represented by the x-axis, while the y-axis represents price.

When personal income increases, the quantity of items purchased will increase.

This means that there will be a shift to the left on the demand curve.

Hence, (d) is correct

What is the basis of the law of demand?
Group of answer choices

Self-interested behavior

Marginal utility

Utility curves

Market timing

Answers

market timing

Explanation:

because that way u wont miss customers

Dermody Snow Removal's cost formula for its vehicle operating cost is $2,980 per month plus $328 per snow-day. For the month of December, the company planned for activity of 22 snow-days, but the actual level of activity was 20 snow-days. The actual vehicle operating cost for the month was $10,490. The spending variance for vehicle operating cost in December would be closest to:

Answers

Answer: $950 Unfavorable

Explanation:

Following the information given in the question, the budgeted operating cost will be calculated as the addition of the fixed cost and the variable cost given and this will be:

= $2,980 + ($328 × Level of activity)

= $2980 + ($328 × 20)

= $2980 + $6560

= $9540

Since the actual operating cost is $10,490, then the Spending Variance for the vehicle operating cost will be:

= Flexible Budget - Actual Budget

= $9,540 - $10490

= $950 Unfavorable

During the current fiscal year, the Gateway City government recorded a $15,000 transfer from the General Fund to an internal service fund, a $25,000 transfer from the General Fund to an enterprise fund, a $10,000 transfer from an enterprise fund to an internal service fund, and a $5,000 transfer from an enterprise fund to the General Fund. In the Business-type Activities column of the government-wide financial statements, Gateway City should report: Multiple Choice

Answers

Answer:

$10,000

Explanation:

Calculation to determine what Gateway City should report in the government-wide financial statements

Using this formula

Net Transfer=+Transfer from the General Fund to an enterprise fund-Transfer from an enterprise fund to an internal service fund-Transfer from an enterprise fund to the General Fund

Let plug in the formula

Net Transfer =+$25,000-$10,000-$5,000

Net Transfer=$10,000

Therefore In the Business-type Activities column of the government-wide financial statements, Gateway City should report:Net Transfer in of $10,000

If you could choose to be anything you want, what would you choose to be and why? 2-3 paragraphs

Answers

Chief keef
He is the oldest rapper alive being 300 years old he also dropped the best album of this generation in 2012 he is still making music he has mutiple cars and houses he had mutiple baby moms he’s rich

Ken and Joe are out at a bar drinking. During the evening, Ken writes a note on a cocktail napkin agreeing to sell his car to Joe for $500. After they both sign it, Ken pockets the money and hands the keys over. The next day, Ken has no idea where his car is and how he came to have $500 in his wallet. Was this a valid contract?

Answers

Answer:

250000

Explanation:

Auditing standards require that auditors document Group of answer choices all conversations with management. results of the procedures performed to address the risk of management override of controls. specific risks of fraud identified at the financial statement level, but not at the assertion level. all of the above.

Answers

Answer:

results of the procedures performed to address the risk of management override of controls.

Explanation:

Internal controls can be defined as the policies, set of rules, and procedures implemented or put in place by an organization to protect its assets, boost efficiency, enhance financial accountability, enforce adherence to company policies and prevent fraudulent behaviors among the employees.

The purpose of internal controls is that companies use strong internal controls to guarantee that loss is eliminated as there's an accurate and reliable accounting system.

Basically, an internal control involves the timely use of both internal and external sources of auditing or financial reporting and as such enhance the maintenance of accurate and proper financial records which would also improve their operational efficiency.

An auditor refers to an authorized individual who review, examine and verify the authenticity and accuracy of business financial records or transactions.

Auditing standards require that auditors document results of the procedures performed to address the risk of management override of controls in accordance with the public company accounting oversight board (PCAOB).

Karen has been asked to head a team at work that is charged with finding new ways to develop products for their marketing group. She has asked her team members to begin exploring approaches that have worked in the past and to identify approaches that have not worked before. Karen wants her team members to start the process of Group of answer choices

Answers

Answer:

C. adopting a questioning attitude.

Explanation:

Since in the question it is mentioned that they have to develop the products for the marketing group so for this they started to exploring the approaches that worked on the past and identified those approaches that does not worked before so here she wants that the process should be begins by adopting the questioning attitude that means they are capable to identify the errors facing in a activities they perfomed

Therefore the option c is correct

What is the 99 in money
example: 5.99

Answers

Answer:

7.99

Explanation:

Dollars or pounds?????

i believe the .99 is the amount of cents

IF YOU KNOW BUSINESS!!! PLS I NEED HELP!!!!
Open-market purchases by the Fed

a. make the price level and value of money fall.
b. make the price level rise, and make the value of money fall.
c. make the price level and make the value of money rise.
d. make the price level fall, and make the value of money rise

Answers

Answer:

a is the acceleration of the declaration

In the sale of a business, if the requirements of the Uniform Commercial Code are not
followed, who would most likely suffer the greatest injury?
Buyer
Broker
Creditors
Lender

Answers

If the requirements of the Uniform Commercial Code are not  followed, the party that is most probable to suffer the highest injury is the buyer

The UCC comprised of rules that applied for the following contracts:

Sale of goodsGoods leasingnegotiable instrumentsbanking transactionsletter of creditinvestment securitiestransactions that are secured

It is to be adopted in many states also at the same time it gives the remedies and rights to both the buyer & seller

So, the parties that do not suffer are:

BrokerCreditorLender

Therefore we can conclude that If the requirements of the Uniform Commercial Code are not  followed, the party that is most probable to suffer the highest injury is the buyer

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Organization costs must be expensed as incurred. b. A copyright should be considered an intangible with an indefinite life. c. The registration of a trademark or trade name lasts for 20 years and is nonrenewable. d. A patent should be amortized over the shorter of the inventor's life or its economic life.

Answers

Answer:

c. a patent should be amortized over the shorter of the inventor's life or its economic life

Explanation:

Which of the following statements concerning intangibles is true?

a. a copyright should be considered an intangible with an indefinite life

b. organization costs must be expensed as incurred

c. a patent should be amortized over the shorter of the inventor's life or its economic life

d. the registration of a trademark or tradename lasts for 20 years and is non-renewable

Patents are a right granted to an inventor to exclusively sell a product for a specific period of time usually for 20 years. During this period, others are prevented from making, using, or selling the invention. A patent should be amortized over the shorter of the inventor's life or its economic life.

Types of patents include:

1. utility patents

2. design patents

3. plant patent

Copyright gives the inventor of a product and anyone they give the permission to the right to reproduce the product. Copyrights have limited lives

As the number of multinational corporations continues to grow, we are experiencing a greater number of international ethical dilemmas. One very real concern has been the human rights abuses in sweatshops in exchange for cheap labor. Several retailers have now banded together to set ethical standards in foreign factories. Which statement summarizes the challenges of companies doing business in developing countries and the concerns of their customers

Answers

Answer:

Multinationals must subjectively determine the local living wage, which is usually more than the local legal wage in developing countries. Customers surveyed say they are willing to pay a few dollars more to improve working conditions in sweatshops.

Explanation:

A sweatshops may be defined as a factory or firm which violates some of the labor laws of the United States as stated by the US department of labor.

In these sweatshops, they provide unfair wages, the working conditions are very poor, proper labor laws are not followed extended working hours, exploitation of labor takes place.

This has been a real challenge the developing countries are facing. This can be improved as the multinational companies determines a higher local living wage than the legal wage in some of the developing countries. Even the customers of their products are coming forward and are willing to pay more for the products so that the working conditions of the sweatshops improves.

A good manager: A. gives advice freely and frequently. B. is more result-oriented than relationship-oriented. C. has a judger mind-set and low self-awareness. D. schedules time for listening to employees each day. E. believes that listening too much is a sign of indecisiveness.

Answers

Answer:

B.

Explanation:

If you're asking a good manager that keeps the busniess running the answer is B because he would get the best money results.

If you mean the best manager because CO-workers like him the answer is A, but I don't think that's what you're asking so the answer is most likely B.

IF THE ANSWER IS SELECT ALL THAT APPLY,

-A

-B

-D

A company just starting in business purchased three merchandise inventory items at the following prices. First purchase $58; Second purchase $69; Third purchase $70. If the company sold two units for a total of $215 and used FIFO costing, the gross profit for the period would be

Answers

Answer:

like 412 or sum

Explanation:

A competitive firm operating in the short run is maximizing profits and just breaking even. Its costs include a monthly license fee of $100 that is imposed by the state and must be paid for as long as the firm is in existence. The license fee is now raised to $150. To continue to maximize profits in the short run, the firm should: Question 2 options: a) increase output. b) increase price. c) not change output. d) reduce output.

Answers

Answer:

C

Explanation:

The short run is a period where all  factors of production are fixed. In the short run, a firm would continue to produce if price is above average variable cost. If this is not the case, it would shut down.

In the short run, price and output cannot be changed.

The long run is a period where all factors of production are varied. It is known as the planning time for a company

Strategic alliances are more likely to be long lasting-when Group of answer choices both partners are experienced with strategic alliances and routinely enter into collaborative agreements with firms in peripheral industries. the alliance involves partners based in countries with distinctly different cultures and consumer buying habits and preferences. each partner has considerable resource weaknesses in the marketplace. they involve collaboration with suppliers or distribution allies or when both parties conclude that continued collaboration is in their mutual interests. the alliance involves joining forces in R

Answers

Answer:

they involve collaboration with suppliers or distribution allies or when both parties conclude that continued collaboration is in their mutual interests.

Explanation:

A partnership can be defined as a type of business ownership in which two or more individuals come together to start up a business and share the profits made together.

Basically, there must be mutual understanding and assent between the parties involved in the establishment or creation of a partnership form of organization (business).

Additionally, a partnership form of business is considered to be one of the easiest type of business to start up or form once there is an agreement between two or more individuals to establish a lawful and legal business.

Supply chain management can be defined as the effective and efficient management of the flow of goods and services as well as all of the production processes involved in the transformation of raw materials into finished products that meet the insatiable want and need of the consumers.

The key principle of supply chain management can be best summed up as collaboration between multiple firms. These multiple firms include a company that is saddled with the responsibility of manufacturing, a wholesaler, and a retailer who typically sells the products to the customers or consumers.

Strategic alliances are more likely to be long-lasting when they involve collaboration with suppliers or distribution allies or when both parties conclude that continued collaboration is in their mutual interests.

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Which equation is equivalent to 15-7x=14 please answer all the questions above. An aging of a company's accounts receivable indicates that $8400 are estimated to be uncollectible. If Allowance for Doubtful Accounts has a $4820 credit balance, the adjustment to record bad debts for the period will require a What type of contrast clue is sneitoo omparing Technological Design and Scientific InvestigationExplain how the stages of technological design are similar to the process of scientific investigation. Use specific stages from each process to support your answer Elizabeth Cady Stanton and Susan B. Anthony wanted a constitutional amendment to establish woman suffrage?True or False Instructions: Find the missing side lengths. Leave your answers as radicals in simplestform. The profit (in thousands of dollars) of a company is given by P(x) = -8x2 + 32x + 14.Find the maximum profit of the company.O a. 40 thousand dollarsO b. 45 thousand dollarsO c. 46 thousand dollars In order to create a larger induced electric field, one could... change the magnetic field more slowly. use a larger static magnetic field. change the magnetic field more quickly. During the Great Migration period of 1830 to 1890 German Jews left Germany.. a. because of a wave of anti-Semitism that swept through central Europc.b. because of quotas on marriage licenses to Jews was enforced in an attempt to reduce the Jewish population. c. as curfews, special taxes and housing segregation in Germany pushed Jews out. d. All of the other responses are true. You are developing a site for travel. From the homepage, a visitor wants to view packages for a trip to Japan. Based on the attached file structure and your knowledge of the Internet, write the code for links to the following: Snuggles, a toy company's train, is 1000 metres long. It is travelling at a uniform speed, and a 3000m tunnels awaits. Thirty seconds pass from the time the last car has just completely entered the tunnel until the time when the front of the engine emerges from the other end. Determine the speed of the Snuggles, in km/h. Why are all viruses obligate parasites? Taking into account both the odds of allele inheritance and carrier risk, what are the odds that she and her partner will have an affected child if he is of Northern European descent and unknown CF carrier status?a) 50%b) 3.5%c) 1.8%d) 0% What is the area of polygon this statement is an example of which type of rhetoric? x to the power of 3 - 7x + 6 factorise please whole step by step For what value of k are the roots of the quadratic equation kx+ 4x+ 1=0 equals and reals." please explain this to me. ................... controls metabolic activity of a cell?