What promotional strategy is being employed when Blue Cross/Blue Shield (a health insurance company) runs advertisements targeting Boeing Co. employees, in hopes that they will persuade their bosses to consider adopting a Blue Cross/Blue Shield insurance plan for their company

Answers

Answer 1

Answer:

Pull Strategy

Explanation:

Distribution Strategies

This simply covers the most favorable way to deliver product or service to target market/audience.

Types of distribution strategies

They includes :

1. Push Strategy:

2. Pull Strategy:

3. Combination of both: that is the use of both push and pull strategies.

Pull Strategy

In this type of strategy, marketing in this aspect is solely directed on the end consumer, who thereafter demands it from the retailer, who also then demands it from the wholesaler and lastly then the manufacturer. It is simply pulling of products through the channel. This strategy is used when consumers gather information and decide about their purchases before entering the retail outlet. Company moves their products through the distribution channel by building consumer demand for the products and thereafter influence/convince retailers to stock these products.

Types of marketing communications used in Pull strategy selling. They includes:

1. Advertising,

2. Consumer sales promotions,

3. Public relation.

Answer 2

When a company uses advertising to increase demand for their product or services, the pull promotional strategy is used. Blue Cross/ Blue shield uses the pull promotion strategy.

What is a strategy?  

 

A strategy refers to the method or plan used to achieve the organization's goals.

A Pull marketing strategy is a type of strategy employed by an organization to create the demand for a product by various means like Sales promotion and discount, Advertising, Email marketing, Social media networks, etc.

Different marketing activities are involved to pull customers to their products.

         

Therefore, Blue cross employed the pull promotional strategy to target Boeing co. employees.

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Related Questions

Miscavage Corporation has two divisions: the Beta Division and the Alpha Division. The Beta Division has sales of $300,000, variable expenses of $152,100, and traceable fixed expenses of $70,300. The Alpha Division has sales of $610,000, variable expenses of $335,800, and traceable fixed expenses of $131,900. The total amount of common fixed expenses not traceable to the individual divisions is $133,200. What is the company's net operating income

Answers

Answer: $86700

Explanation:

The net operating income is used in knowing the profitability of an investment. The net operating income is gotten by subtracting the expenses from the revenue.

Based on the information given in the question, the net operating income is $86700. Kindly check the attachment for further details.

Solving for PMT of an annuity​) To pay for your​ child's education, you wish to have accumulated ​$ at the end of years. To do this you plan on depositing an equal amount into the bank at the end of each year. If the bank is willing to pay percent compounded​ annually, how much must you deposit each year to reach your​ goal?

Answers

Answer:

$783.87

Explanation:

Complete question "To pay for your​ child's education, you wish to have accumulated ​$10,000 at the end of 8 years. To do​this, you plan to deposit an equal amount into the bank at the end of each year. If the bank is willing to pay 13 percent compounded​annually, how much must you deposit each year to obtain your​goal?"

NPER = 8

FV = 10,000

Rate = 13%

PV = 0

Future Value of Annuity = PMT(Rate, NPER, PV, FV)

Future Value of Annuity = PMT(13%, 8, 10000, 0)

Future Value of Annuity = 783.8671964727014

Future Value of Annuity = $783.87

So, one must deposit $783.87 each year to reach the goal.

A manager spent 5 hours of his day in meetings. If he said that he spent 70% of his day, how many total hours did he work?

Answers

Answer:

The total hours the manager worked

= 7.14 hours

Explanation:

a) Data and Calculations:

Time spent by a manager in meetings per day = 5 hours

Percentage of time spent in meetings = 70%

Total hours the manager worked per day = 5/70% = 7.14 hours

b) The total hours that the manager worked per day = 7.14 hours or 7 hours 9 minutes (approximately).  This is obtained by dividing the hours spent in meetings by the equivalent proportion that meetings consumed per day.

Demand for a specific design of dinning sets has been fairly large in the past several years and Statewide Furnishings, Inc. usually orders new dinning sets 10 times a year. It is estimated that the ordering cost is $400 per order. The carrying cost is $50 per unit per year. Furthermore, State Wide Furnishings, Inc. has estimated that the stock out cost is $120 per unit per year. Based on forecast, the annual demand is 600 units. State Wide Furnishings, Inc. has 350 working days in a year and its lead time is 14 working days.
Assume shortage is allowed and the store manager is sure that shortages will not become lost sales, determine the annual ordering cost.
a. 592.82
b. 1472.01
c. 2051.28
d. 4116.11
e. None of the above

Answers

Answer:

e. None of the above

Explanation:

Annual demand, D = 600 units

Ordering cost, S = $400

Holding cost, H = $50

Economic order quantity without stock-out = SQRT(2*D*S/H)

Economic order quantity without stock-out = SQRT(2*600*400/50)

Economic order quantity without stock-out = 98

Total annual ordering cost = (D/Q)*S + (Q/2)*H

Total annual ordering cost = (600/98)*$400 + (98/2)*$50

Total annual ordering cost = $2,448.97 + $2,450

Total annual ordering cost = $4,898.97

WHAT ARE THE BENEFITS OF PHYSICAL ERGONOMICS​

Answers

Answer:

▫️Increased savings. • Fewer injuries. • More productive and sustainable employees. ...

▫️Fewer employees experiencing pain. • Implementing ergonomic improvements can reduce the risk factors that lead to discomfort.

▫️Increased productivity. • ...

▫️Increased morale. • ...

▫️Reduced absenteeism. •

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Explanation:

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Alyeska Services Company, a division of a major oil company, provides various services to the operators of the North Slope oil field in Alaska. Data concerning the most recent year appear below: Sales $ 17,700,000 Net operating income $ 5,300,000 Average operating assets $ 35,100,000 Required: 1. Compute the margin for Alyeska Services Company. (Round your answer to 2 decimal places.) 2. Compute the turnover for Alyeska Services Company. (Round your answer to 2 decimal places.) 3. Compute the return on investment (ROI) for Alyeska Services Company.

Answers

Answer:Profit margin = 29.94%

 Asset Turnover =0.50

Return on investment (ROI) =15.09%

Explanation:

Given

Sales for the year =  $ 17,700,000

Net Operating Income =  $ 5,300,000

Average Operating Assets =  $ 35,100,000

a)Profit margin = (Net operating income/Net sales ) x 100%

= $5,300,000/$17,700,000 x 100%  = 29.94%.

This shows that the Alyeska Services company has ability to turn income to profit by  29.94%

b.  Asset Turnover =  Total Sales/ Average Total Assets  = $17,700,000/$35,100,000 = 0.50

c. Return on investment (ROI) =Net income/Total investment  x 100%

 = $ 5,300,000/ $ 35,100,000 x 100% =15.09%

As operations manager, you are concerned about being able to meet sales requirements in the coming months. You have just been given the following production report: JAN FEB MAR APR Units produced 2,250 1,750 2,750 2,950 Hours per machine 318 194 393 315 Number of machines 5 7 6 5 Find the average of the monthly productivity figures (units per machine hour).

Answers

Answer: 2.81 per hour

Explanation:

Average monthly productivity = (January productivity + February productivity + March productivity + April productivity) / 4

January productivity:

= Units produced / ( Hours per machine * Number of machines )

=  2,250 / ( 318 * 2 )

= 3.537

February productivity:

= 1,750/ ( 194 * 4 )

= 2.255

March productivity:

= 2,750 / ( 393 * 3 )

= 2.332

April productivity:

= 2,950/ ( 315 * 3)

= 3.121

Average monthly productivity = (3.537 + 2.255 + 2.332 + 3.121)/ 4

 = 2.81 per hour

5-5 TIME TO REACH A FINANCIAL GOAL You have $33,556.25 in a brokerage account, and you
plan to deposit an additional $5,000 at the end of every future year until your account totals
$220,000. You expect to earn 12% annually on the account. How many years will it take to
reach your goal?

Answers

Answer:

22 is the right answer bro fgjjfycugyvyygyghu

Company XYZ is working on a marketing strategy for a new oral hygiene product and just discovered that XYZ's biggest competitor is launching a very similar product a month later. In conducting a SWOT analysis, the launch of the competitor's product represents an opportunity.

a. True
b. False

Answers

Answer:

XYZ Company

In conducting a SWOT analysis, the launch of the competitor's product represents an opportunity.

 

b. False

Explanation:

The launch of the competitor's product represents a threat to XYZ Company.  It reduces XYZ Company's market competitiveness and profitability.  XYZ Company may even be driven out of the market by the competitor, thus leading to massive loss for the company.  However, threats must be overcome and turned into opportunities for future product development.

Pasha works for a manufacturing company in a small town. He reports to his manager that the company is not fulfilling its commitment to the community to reduce pollutants. His manager tells him to ignore the issue and not tell anyone. This is an example of a(n)___________. approach to social responsibility.
a. defensive
b. accommodative
c. reactive
d. obstructionist
e. proactive

Answers

Answer:

d. obstructionist

Explanation:

Since in the question it is given that pasha reported his manager that company is not able to fulfill the commitment in order to decrease pollution but the manager said that ignore this issue also dont tell anyone so this represent an obstructionist approach as the firm or the company avoids the social environmental problems so indirectly it breaks the law and their conduct is to be considered as an unethical

Therefore, the option d is correct

Why do tourism business have market cost for the printing​

Answers

Answer:

Launching tourist ventures involves overcoming two major hurdles: first, the venture must be

financed; and second, demand must be generated. In particular, the marketing of tourism and

hospitality ventures provides special challenges, the ability to reach the target market and convince

them to travel to remote locations being a critical success factor (Dolli, N.; Pinfold, J.F., 1997). Thus,

the main issue related to the marketing of tourist services is not their production, but their sale and

promotion, so as to ensure that all the consumers’ needs are comprehensively satisfied. (Nistoreanu,

P., 2006).

It is in this context that both the producers as well as the suppliers (intermediaries) of tourism services

should take into consideration the fact that a touristic product is sold only if there is a demand on the

market for that particular product. This means that suppliers have the possibility to either offer what is

requested on the market, responding to the consumers’ needs, or to stimulate or generate the demand

for a certain product so as to facilitate the selling of that product. In both cases, however, the

producers and suppliers need to apply a promotion strategy, through which potential clients may be

informed with regard to the offer on the market, as well as induce the clients’ desire to consume a

certain product.

Explanation:

In its closing financial statements for its first year in business, the Runs and Goses Company, had cash of $242, accounts receivable of $850, inventory of $820, net fixed assets of $3,408, accounts payable of $700, short-term notes payable of $740, long-term liabilities of $1,100, common stock of $1,160, retained earnings of $1,620, net sales of $2,768, cost of goods sold of $1,210, depreciation of $360, interest expense of $160, taxes of $312, addition to retained earnings of $508, and dividends paid of $218.

Calculate:

a. Return on equity = __________
b. Return on total assets = __________
c. Gross profit margin = __________
d. Net profit margin = __________

Answers

Answer:

return on equality

return on way

return on potos

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Return on Equity can be calculated as Return on Equity = Net Income / share holders equity. Return on Equity = 726 /2780. Thus, Return on Equity = 26.11%

What is Return on Equity?

The ratio of a company's net income to the equity of its shareholders is known as return on equity (ROE). A company's profitability and the effectiveness of its revenue generation are measured by its return on equity (ROE). A corporation is better at turning its equity financing into profits the higher the ROE.

Although average ratios and those deemed "good" and "poor" might differ significantly from industry to industry, a return on equity ratio of 15% to 20% is typically regarded as good. The ratio would be regarded as low at 5%.

b)Return on Asset Ratio

Return on Asset Ratio = Net Income / Total Assets

Return on Asset Ratio = 726/ 5,320

Return on Asset Ratio = 13.65%

c)Gross Profit Margin

Gross Profit Margin = Gross Profit / Net Sales

Profit Margin = 1,558/ 2,768

Profit Margin =56.29%

d)Net Profit Margin

Net Profit Margin = Net Income / Net Sales

Profit Margin = 726/ 2,768

Net Profit Margin =26.23%

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If the price of oil, a close substitute for coal, increases then:

a. the demand curve for coal will shift to the right.
b. equilibrium price and quantity of coal will not change.
c. supply curve for coal will shift to the right.
d. demand curve for coal will shift to the left.
e. supply curve of coal will shift to the left.

Answers

Answer:

A

Explanation:

Substitute goods are goods that can be used in place of another good.

if the price of a good increases, the demand for the substitute increases and if the price of the good reduces, the demand for the substitute increases.

If the price of oil increases, it becomes cheaper to buy coal. As a result, there would be a rightward shift of the demand curve for coal. As a result, the equilibrium price and quantity would increase

Kevin promises to pay Macarena, his daughter, $5,000 if she obtains her degree at Brookdale community College, where she is currently in her first year. Macarena graduates. If a Court refuses to enforce the agreement it would most likely be because:

Answers

Question Completion with Options:

A. Macarena finished college.

B. Obtaining a college degree benefits Macarena.

C. A job can be hard to find after college.

D. Macarena was already in college.

Answer:

If a Court refuses to enforce the agreement it would most likely be because:

D. Macarena was already in college.

Explanation:

Macarena was currently in her first year when the promise was made by her father.  This means that Macarena is not giving any consideration for the father's promise.  But, if she enters the college based on the promise and eventually graduates in the college, then the court will not likely refuse to enforce the agreement. Kevin's promise to pay Macarena $5,000 is not enforceable because of past consideration.

Cameron is single and has taxable income of $58,046.

Required:
Determine his tax liability using the Tax Tables and using the Tax Rate Schedules.

Answers

Answer:

Cameron

Cameron's tax liability for the year as a single taxpayer is

= $12,770.12.

Explanation:

a) Data and Calculations:

Taxable income = $58,046

Tax rate = 22%

Tax liability = $12,770.12 ($58,046 * 22%)

b) The amount of tax that Cameron, who is within the 22% tax rate bracket, will pay to the IRS is $12,770.12.  The tax liability represents the amount of tax that is due to be paid for his taxable income of $58,046 at the tax rate of 22%.

HOW CAN I CREATE A PERFECT SALES STRATEGY?

Answers

Answer:

B2B marketers and businesses are using LinkedIn automation to strengthen their sales and marketing strategy.

Here is how;

Engage With The Right AudienceTake Advantage of LinkedIn GroupsSend Personlized Outreach Messages

Most of the lead generation and sales tactics on LinkedIn require a lot of time if you choose to do them manually.

A _____________ strategy entails an organization developing a product and/or service that offers unique attributes that are valued by customers and that the customer perceives to be distinct from competitor offerings.

Answers

Answer: differentiation strategy

Explanation:

The differentiation strategy refers to the marketing strategy that is designed in order to distinguish the product and services of a company from other companies.

Product differentiation helps in the development of a strong value proposition which ensures that the product is attractive to the audience. The differentiation strategy ensures that the product is unique from others and this creates a competitive advantage.

three (3) State taxes and briefly describe each

Answers

The three state taxes are what you earn, taxes on what you buy, and taxes on what you own.

Earn: individual income taxes, corporate income taxes, payroll taxes, and capital gains taxes;

Buy: sales taxes, gross receipts taxes, value-added taxes, and excise taxes;

Own: property taxes, tangible personal property taxes, estate, and inheritance taxes, and wealth taxes.

Historical demand for a product is: DEMAND January 13 February 12 March 16 April 13 May 17 June 16 a. Using a weighted moving average with weights of 0.50 (June), 0.30 (May), and 0.20 (April), find the July forecast

Answers

Answer: 15.7 units

Explanation:

July forecast = (Weight of June * Demand in June) + (Weight of May * Demand in May) + (Weight of April * Demand in April)

= (0.5 * 16) + (0.3 * 17) + (0.2 * 13)

= 8 + 5.1 + 2.6

= 15.7 units

When the price elasticity of demand for a good is very elastic, quantity demanded is _____ to a change in price and the demand curve is relatively _____. Group of answer choices

Answers

Answer:

1. Responsive

2. Elastic

Explanation:

When the price elasticity of demand for a good is very elastic, quantity demanded is RESPONSIVE to a change in price and the demand curve is relatively ELASTIC.

This is because the price elasticity of demand measures the responsiveness of the quantity demanded to a change in price.

Consequently, as the quantity demanded changes, the demand curve then becomes relatively elastic, by shifting either to the right or left.

Third National Bank has reserves of $20,000 and checkable deposits of $100,000. The reserve ratio is 20 percent. Households deposit $5,000 in currency into the bank, and the bank adds that currency to its reserves. What amount of excess reserves does the bank now have

Answers

Answer:

$4000

Explanation:

Fractional banking is a banking system where a portion of customer's deposits is kept as reserves while remaining portion is lent out. The amount kept as reserves is determined by the required reserve ratio set by the Central bank.

Reserve ratio is the percentage of deposits that is required of commercial banks to keep as reserves

Total deposits = $100,000 + $5,000 = $105,000

Required reserves = 0.2 x 105000 = 21,000

total reserves = $20,000 + 5000 = 25,000

excess reserves = 25,000 - 21,000 = 4000

Tin Roof's net cash flows for the next three years are projected at $72,000, $78,000, and $84,000, respectively. After that, the cash flows are expected to increase by 3.2 percent annually. What is the value of the firm if the WACC is 9.32%

Answers

Answer:

$1,279,622.65

Explanation:

The value of the company is the present value of its future cash flows for the three-year planning horizon plus the present value of its continuing value beyond year 3, all discounted using the WACC as the appropriate discount rate.

continuing value=year 3 cash flow*(1+terminal growth rate)/(WACC-terminal growth rate)

continuing value= $84,000*(1+3.2%)/(9.32%-3.2%)=$1,416,470.59

present value of continuing value=$1,416,470.59/(1+9.32%)^3=$1,084,198.23

present value of 3-year cash flows=$72000/(1+9.32%)^1+$78,000/(1+9.32%)^2+$84,000/(1+9.32%)^3

present value of 3-year cash flows=$195,424.42

value of the company=$1,084,198.23+$195,424.42

value of the company=$1,279,622.65  

A fixed asset with a cost of $41,000 and accumulated depreciation of $36,500 is traded for a similar asset priced at $60,000. Assuming a trade-in allowance of $3,000, the recognized loss on the trade is

Answers

Answer:

1,500

Explanation:

The fixed assets cost is $41,000

The accumulated depreciationn is $36,500

Similar assets was priced at $36,000

Trade in allowance is $3000

Therefore the recognised law on trade can be calculated as follows

41,000-36,500-3,000

= 1,500

How does the devaluation and appreciation of the local currency effect to balance of payment, analyze for each component

Answers

Answer: Balance of payment will worsen due to devaluation.

Explanation: The balance of payments refers to the balance of supply and demand for a country's currency in the foreign exchange market. Devaluation will make local currency weaker and foreign currency stronger.  Therefore less demand for local currency in the foreign market. The imports will become expensive, more amount of local currency will be paid as it is weaker. The exports will become cheaper, more amount of local currency will be received as foreign currency is stronger than it.

Vise Versa for appreciation.

Larned Corporation recorded the following transactions for the just completed month.

$79,000 in raw materials were purchased on account.
$77,000 in raw materials were used in production. Of this amount, $65,000 was for direct materials and the remainder was for indirect materials.
Total labor wages of $109,500 were paid in cash. Of this amount, $100,900 was for direct labor and the remainder was for indirect labor.
Depreciation of $195,000 was incurred on factory equipment.

Required:
Record the above transactions in journal entries.

Answers

Answer:good question. Wait for the answer

Explanation:

Ice Co stock has a beta of 1.85, the current risk-free rate is 5.10 percent, and the expected return on the market is 15.10 percent. What is Ice Co's cost of equity

Answers

Answer:

23.60%

Explanation:

According to the capital asset price model:

cost of equity = risk free + beta x (market rate of return - risk free rate of return)

5.10 + 1.85 x (15.10 - 5.10)

= 5.10 + (1.85 x 10)

=23.60%

The following cost behavior patterns describe anticipated manufacturing costs for 2013: raw material, $8.10/unit; direct labor, $11.10/unit; and manufacturing overhead, $373,100 $9.10/unit. Required: If anticipated production for 2013 is 41,000 units, calculate the unit cost using variable costing and absorption costing. (Round your answers to 2 decimal places.)

Answers

Answer:

Variable costing $28.3

Absorption costing $37.4

Explanation:

Calculation to determine the unit cost using variable costing and absorption costing.

VARIABLE COSTING

Material $8.10/unit

Direct labor $11.10/unit;

Variable manufacturing overhead per unit $9.10/unit

Units cost $28.3

ABSORPTION COSTING

Material $8.10/unit

Direct labor $11.10/unit;

Variable manufacturing overhead per unit $9.10/unit.

Fixed manufacturing overhead per unit $9.10/unit.

($373,100 ÷ 41,000 units)

Units cost $37.4

Therefore the unit cost using variable costing and absorption costing are:

Variable costing $28.3

Absorption costing $37.4

Accurate Metal Company sold 36,500 units of its product at a price of $340 per unit. Total variable cost per unit is $179, consisting of $172 in variable production cost and $7 in variable selling and administrative cost. Compute the manufacturing margin for the company under variable costing.

Answers

Answer: $6,132,000

Explanation:

The manufacturing margin for the company under variable costing will use the variable production costs only as these are the variable costs incurred during manufacturing:

Variable manufacturing margin = ( Sales price - Variable cost per unit) * number of units

= (340 - 172) * 36,500

= 168 * 36,500

= $6,132,000

The Management of XYZ Company Limited uses value chain analysis, supply chain management, inventory b)Identify and explain the type of school of management approach being used in the company.(5marks) management, quality control, queuing theory, linear programming and network models approaches in management of the company. The company relies on scientific applications of mathematical techniques to c)Discuss in four (5) ways, how contingency School of Management is different from the type of school manage problems. a)Briefly explain the typesof management theoriesapplicable in XYZ company Limited. (5marks) of management identified in (ii) above.​

Answers

a) The school of management that the Management of XYZ Company Limited is applying is called Mathematical or Quantitative School of Management.

The Mathematical or Quantitative School of Management:

Expresses management problems in equations, mathematical symbols, and quantitative models  Encourages wide application of computer technology, simulations, and analytics Introduces precision to management thinking and practice

b) The Contingency School, unlike the Mathematical  School of Management:

Recognizes that not all management processes can be expressed with mathematical symbols and formulas.Identifies that mathematical models cannot replace sound judgment, which requires intuition and not equation.States that there is no single technique to solving management problems. Encourages managers to use any feasible management technique to solve problems, thereby thinking outside the box. Emphasizes that the applications of management principles and practices (process, behavioral, quantitative, and systems) should be contingent upon the prevailing circumstances.  

Thus, with Contingency School, the tools of management thinking and practice should be applied based on prevailing situations and not mathematically with equations, models, and symbols.

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Paid for wages Rs. 2000 and for commission Rs. 3000. Journal entry for this?

Answers

Answer:

Wages A/c Dr.

To cash A/c

(being wages paid)

Commission A/c Dr

To cash A/c

(being comission paid)

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