It is True that the birth of information technology such as texting and email is giving firms and employees increased flexibility to choose while staying competitive.
The birth of information technology has given firms and employees increased flexibility to choose while staying competitive. Information technology is the use of computers, software, and other electronic devices to manage information. Information technology has allowed firms to streamline their operations, reduce costs, and increase productivity.
With the advent of email and texting, communication between employees has become more efficient and convenient than ever before. This has allowed firms to stay competitive in a fast-paced business environment. Additionally, information technology has allowed employees to work remotely, which has given them greater flexibility in choosing where and when to work.
For example, employees can now work from home, which can help reduce the costs associated with commuting and childcare. Furthermore, information technology has allowed firms to stay competitive by allowing them to quickly respond to changes in the market. For example, firms can use data analytics to analyze customer behavior and adjust their marketing strategies accordingly.
Finally, information technology has also allowed firms to create new products and services that would have been impossible before. For example, the development of smartphones has created a new market for mobile applications. Overall, the birth of information technology has had a profound impact on firms and employees, giving them increased flexibility to choose while staying competitive.
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What structural changes must an organization undertake to switch from a product to a customer orientation? Should companies start investing in such structural changes
Answer:
To switch from a product to a customer orientation, companies must undertake structural changes that align with their new focus on customer management. Companies should invest in process harmonization, standardization, and formal IT-enabled workflows to make cross-functional and cross-unit coordination easier. Additionally, companies must adapt their organizational structure, goals, purpose, strategy, mission, and employee performance to align with the new customer orientation
Explanation:
Companies should consider the following structural changes:
Structural change: Companies must adapt their organizational structure to align with the new customer orientation. This includes changing the organization's hierarchy, chain of command, management systems, job structure, and administrative procedures.
Strategic change: Companies must make changes to the overall goals, purpose, strategy, or mission of the organization. This involves changing what products or services the company offers, the target customer segments or markets the company tries to reach, how the company distributes its products or services, its position in the global economy, and who it will partner with for manufacturers, distributors, and other logistical needs.
People changes: Companies must improve employee performance, skills, attitudes, behaviour, and loyalty to the organization, as well as enhance manager-subordinate relationships, group cohesion, and employee sense of achievement. This involves replacing all of the top-level managers in hopes of creating a new organizational culture, or small-scale changes such as working to change employee attitudes through things such as team building or other behavioral activities.
Process change: Companies must improve the overall workflow efficiency and productivity within an organization. This involves making changes to an organization's production operations, such as how it produces its products, how it delivers its services or how it handles everyday business practices.
