The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the

Answers

Answer 1

Answer:

the promotional mix

Explanation:

All of the different aspects described in the question are part of a group known as the promotional mix. In the context of marketing, this mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. This mix is divided into 5 categories which are, advertising, PR, promotions, direct marketing, and personal selling. Each with its own function but all working toward the same goals.


Related Questions

n the accounting system of Apogee Company, the quantities counted by the receiving department and entered at a terminal are transmitted to the computer, which immediately transmits the amounts back to the terminal for display on the terminal screen. This display enables the operator to

Answers

Answer:

verify that the amount was entered accurately and correctly.

Explanation:

In the accounting system of Apogee Company, the quantities counted by the receiving department and entered at a terminal are transmitted to the computer, which immediately transmits the amounts back to the terminal for display on the terminal screen. This display enables the operator to verify that the amount was entered accurately. In order to avoid any error in the amount entered by accountants, cashiers or operators, it is a standard practice to look at the terminal screen to verify the amount entered is accurate and correct.

Let $S$ be the set of complex numbers of the form $a + bi,$ where $a$ and $b$ are integers. We say that $z \in S$ is a unit if there exists a $w \in S$ such that $zw = 1.$ Find the number of units in $S.$

Answers

Answer:

Number of units possible in S are 4.

Explanation:

Given S is a set of complex number of the form [tex]a+bi[/tex] where a and b are integers.

[tex]z\in S[/tex] is a unit if [tex]w\in z[/tex] exists such that [tex]zw=1[/tex].

To find:

Number of units possible = ?

Solution:

Given that:

[tex]zw = 1[/tex]

Taking modulus both sides:

[tex]|zw| = |1|[/tex]

Using the property that modulus of product of two complex numbers is equal to their individual modulus multiplied.

i.e.

[tex]|z_1z_2|=|z_1|.|z_2|[/tex]

So,

[tex]|zw| = |1|\\\Rightarrow |zw| =|z|.|w| =1\\\Rightarrow |z|=\dfrac{1}{|w|}[/tex]......... (1)

Let [tex]z=a+bi[/tex]

Then modulus of z is   [tex]|z| = \sqrt{a^2+b^2}[/tex]

Given that a and b are integers, so the equation (1) can be true only when [tex]|z| = |w| =1[/tex] (Reciprocal of 1 is 1). Modulus can be equal only when one of the following is satisfied:

(a = 1, b = 0) ,  (a = -1, b = 0), (a = 0, b = 1) OR (a = 0, b = -1)

So, the possible complex numbers can be:

[tex]1.\ 1 + 0i = 1\\2.\ -1 + 0i = -1\\3.\ 0+ 1i = i\\4.\ 0 -1i = -i[/tex]

Hence, number of units possible in S are 4.

Mary claims that she didn't make a phone call from her office to a competitor and tell them about developments at her company. Telephone logs, however, show that such a call was placed from her phone, and time clock records show that she was the only person working at the time. What do these records provide?

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Answer:

The records shows that, she lied about the whole thing. For the fact that, it shows that she called the competitor in the market, she could probably have told them about the developments in her company.

Explanation:

The discount rate assigned to an individual project should be based on: Group of answer choices the firm's weighted average cost of capital. the actual sources of funding used for the project. the current risk level of the overall firm. the actual sources of funding used for the project. the estimated riskiness associated with the individual project.

Answers

Answer:

none of the choices are correct

Explanation:

When the discount rate assigned for an individual project then it should be based on the risk i.e attached to the fund use needed by the project

There were various cases when a risky firm invested in a less risky project also if the same cost of capital is used so the firm could alter the decision of an investment in a negative manner

Therefore none of the choices are correct

The following information is for the standard and actual costs for the Happy Corporation:
Enter favorable variances as negative numbers.
Standard Costs:
Budgeted units of production - 16,000 [80% (or normal) capacity]
Standard labor hours per unit - 4
Standard labor rate - $26 per hour
Standard material per unit - 8 lbs.
Standard material cost - $12 per pound
Standard variable overhead rate - $15 per labor hour
Budgeted fixed overhead - $640,000
Fixed overhead rate is based on budgeted labor hours at 80% (or normal) capacity.
Actual Cost:
Actual production - 16,500 units
Actual fixed overhead - $640,000
Actual variable overhead - $1,000,000
Actual labor - 65,000 hours, total labor costs $1,700,000
Actual material purchased and used - 130,000 lbs, total material cost $1,600,000
Actual variable overhead - $1,000,000
Determine the Quantity Variance
a. 24,000 unfavorable
b. 24,000 favorable
c. 12,000 unfavorable
d. 12,000 favorable

Answers

Answer:

a. 24,000 unfavorable

Explanation:

Quantity Variance = Standard Price ( Actual Quantity - Standard Quantity Allowed)

             = $12 per pound  (8 lbs.*16,500 lbs-8 lbs.*16,000)

= $ 12 (132,000 lbs-130,000 lbs) = $ 12 (2000)= 24,000 unfavorable

It is unfavorable because the actual quantity used is more than the standard quantity allowed.

Quantity variance is obtained by multiplying the standard price with the difference in the actual quantity used and the standard quantity allowed.

Greta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Greta is concerned with whether the segment is Group of answer choices

Answers

Answer: substantial

Explanation:

From the question, we are informed that Greta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power.

The above analysis shows that Greta is concerned with whether the substantial segment. A segment is said to be substantial when the said segment is big and therefore should be worth targeting and the members of this particular segment should have buying power.

The owners of Spokes Bicycle Shop worry that cash flow this winter may be insufficient to meet the current operating expenses. While they anticipate a surplus of cash inflow as warm weather approaches, they need funds now to meet the company's immediate obligations. The owners can best resolve cash flow concerns by obtaining ________ financing.

Answers

Answer:

Short-term.

Explanation:

Short-term can be explained to be financing of business for short period of time from different sources. This financing are seen to be in the periods of a year and is said to be for smaller scale businesses.

It is easily necessary to secure additional funds to cover expenses, especially for those smaller businesses or to take the next step in growing the business. These short term loans are seen to be a lending option that work for many businesses that experience seasonal revenue fluctuations, and are easily taken back from the enterprise on a daily basis or monthly to cover up for the year.

"An individual who is 25 years from retirement has $500,000 to invest today. He is risk tolerant and is looking to withdraw $80,000 per year once he retires. Which asset allocation is BEST for this client?"

Answers

The available options are:

A. 25% Stocks / 25% Bonds / 25% REITs / 25% Money Markets

B. 50% Stocks / 40% Bonds/ 10% Cash

C. 100% Bonds

D. 100% Stocks

Answer:

B. 50% Stocks / 40% Bonds/ 10% Cash

Explanation:

Since the age of the customer is not given in the question, however, given he or she is 25 years from retirement, it is logical to assume that the customer is about 40-50 years old in age. According to the rule of thumb that "100% minus the customer's age" should be allocated to stocks for growth, hence, a stock allocation of 40-50% is about right.

Hence, in this case, the right answer is Option B: 50% Stocks / 40% Bonds/ 10% Cash

Because they do so much driving while visiting doctors' offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. When a pharmaceutical company like Merck is preparing to purchase new company cars, sales reps' feedback will be sought on car models and features, but the final decision will be made by higher levels of management. What role(s) do the sales reps play in the buying center?

Answers

Answer: Users and Influencers

Explanation: The sales representatives are consulted being the ones who will make use of the purchased vehicle in order to aid business growth, the sales representative have become familiar with issues they experience during the use of previous cars which might be related to the model and certain mechanical features of the car. Therefore, the feedback provided may be considered when the ultimate decision is being made, here sales representatives acts as influencers as their opinion is put into perspective, even though other considerations may outweigh those provided by the sales representatives as the final decision is being made by the superior management.

Timmy is a friend who came by your store after hours to have a beverage and play video games. When Timmy got up to use the restroom in the back of the store, he tripped over a raised piece of floor, causing him to fall and break his nose. You found out about the raised piece of floor yesterday, but you did not fix it because the restroom is for employees only. You owe Timmy:

Answers

Answer:

I owe him slip or trip compensation

Explanation:

The reason is that its shop owners responsibility to apply adequate duty of care so that other person don't get affected by the negligence of the shop owner. This negligence has resulted in breaking the nose of Timmy. Hence the shop owner owes Timmy slip or trip compensation and that he must repair that floor under the requirement of OSHA standards. The court may fine the shop owner for not having appropriate health and safety measures for the employees.

what are different risks a business can face?

Answers

Answer:

businesses can face financial risks, reputational risks, strategic risks, operational risks and compliance risks

1. What is the break-even point for this establishment? 2. If the restaurant wanted to make a profit of $70,000 based on these numbers, how much would have to be sold? 3. If sales rose to $700,000, what would profit increase to?

Answers

Answer:

I wasn't able to access the full question, but I am writing down all the formulas that would be used to solve the questions.

Explanation:

Requirement 1.

The Breakeven Point would be calculated using the following formula:

Breakeven Point = Fixed Cost / (Selling Price per Unit - Variable Cost per Unit)

Requirement 2.

The target profit will require the company to achieve certain number of units to be sold. The level of units can be calculated using the following formula:

Units Sold For Desired Profit (Units) = (Fixed Cost + Target Profit) / (Selling Price per Unit - Variable Cost per Unit)

Requirement 3.

If we multiply selling price on the both sides of requirement 2 formula then we have following formula:

Sales ($) = (Fixed Cost + Target Profit)   *   Selling Price / (Selling Price per Unit - Variable Cost per Unit)

Now we can calculate the Target profit which will only be the variable unknown.

Company had 200 units of inventory on hand at the end of the year. These were recorded at a cost of $12 each using the last-in, first-out (LIFO) method. The current replacement cost is $10 per unit. The selling price charged by Sandra Company for each finished product is $15. In order to record the adjusting entry needed under the lower-of-cost-or-market rule, the Cost of Goods Sold will be:

Answers

Answer:

Debited by $400

Explanation:

Calculation for the Cost of Goods Sold

Using this formula

Cost of Goods Sold= Inventory on hand*(Cost-Current replacement cost)

Let plug in the formula

Cost of Goods Sold=200 units * ($12 - $10)

Cost of Goods Sold= 200 units*2

Cost of Goods Sold = $400 Debited

Therefore the Cost of Goods Sold will be:$400 Debited

Sarah's a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client's products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client's physical locations?

Answers

Options :

A) A search engine optimization strategy to rank for keywords.

B) Third-party lead generation to qualify inbound leads prior to contact.

C) A strategy designed to mimic all ads directly from similar local businesses.

D) An online-to-offline strategy to drive offline sales with online ads.

Answer: D) An online-to-offline strategy to drive offline sales with online ads

Explanation: Given that 90% of the sales made by Sarah's client takes place in physical stores, and as such it is important that a large number of potential customers are reached in other to get a shot at making a sale. The online strategy becomes paramount as it provides a viral or rapid approach to getting potential buyers informed about a certain product within a short period of time, one of such way is the use of online advertisement and digital or social media marketing. Leveraging this online marketing capability could be used make consumers aware and increasing the Chances of making better sales offline since consumers are already aware of the product.

The assets, liabilities, and equity account of a business, which are interrelated and interact with each other, represent:______A. the benchmark of the businessB. the surplus value of the businessC. the financial structure of the businessD. the profit realization rate of the business

Answers

Answer:

The answer is C. the financial structure of the business

Explanation:

The financial structure of any business comprises assets, liabilities and equity.

Asset is a resource controlled by an entity and future economic benefits are expected to flow to the entity as a result of past event.

Liability is the present obligation arising from past action and if settled in the long run will result in am economic outflow of resources.

Equity is the residual interest in the business.

Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. The component that deals with establishing mutual trust and secure access between the parties in an e-commerce transaction by authenticating users, authorizing access and enforcing security features is:

Answers

Answer: Profiling & personalizing

Explanation:

Profiling could be described as the information that builds trust about you to your clients. What your clients know you for and that you're accountable unto. It could be seen as your structure when seen from the external view.

Personalising deals with how well you treat the clients in your circle, how you respond to their claims and what your customer services entails; if it's satisfactory or not up to the required.

Jamie was participating in a market research study regarding computers when he was presented with 24 different computers that varied on four criteria. He was asked to rank all 24 descriptions in terms of his preference for those combinations of features. Which approach to assess the relative importance Jamie places on evaluative criteria was this research using?

Answers

Answer:

conjoint analysis

Explanation:

In the market research study being described, they were using conjoint analysis. This is a statistical technique that helps determine how potential customers value different attributes such as a specific feature, function, or benefit that makes up an individual product or service. In this particular scenario, Jamie was asked to rank the different computers based on each ones unique/different criteria or features.

Changes in nominal variables are determined mostly by the quantity of money and the monetary system according to Group of answer choices both the classical dichotomy and the quantity theory of money. the classical dichotomy, but not the quantity theory of money. the quantity theory of money, but not the classical dichotomy. neither the classical dichotomy nor the quantity theory of money.

Answers

Answer:

both the classical dichotomy and the quantity theory of money.

Explanation:

Changes in nominal variables are determined mostly by the quantity of money and the monetary system according to both the classical dichotomy and the quantity theory of money.

The classical dichotomy is a very essential part of the quantity theory and it states that both the real and nominal sides of the economy are largely separate. A Real Gross Domestic Products which is largely a real economic variable is measured and determined by real forces.

Also, the quantity theory of money is basically a measure of the demand for money in an economy at a specific period of time. It states that the price of various goods and services is directly proportional to the money supply available in an economy at a given time.

Which of the following is a true​ statement? A. The prices of bonds are unrelated to the interest rate. B. The prices of bonds are inversely related to the interest rate. C. The prices of bonds are directly related to the interest rate. D. The prices of bonds increase when the interest rates rise.

Answers

Answer:

B. The prices of bonds are inversely related to the interest rate.

Explanation:

Bonds prices have an inverse relationship with interest rate. when interest rate increases, the price of bonds falls and when interest rate decreases, the price of bonds increases.

Maya owes $20,000 on her credit cards, her adjustable mortgage rate has just gone up, and she has been out of work for 3 months. Her husband of 15 years came home today to tell her he was having an affair and wants a divorce. With that news, she collapsed and had to be taken to the emergency room. According to Hans Selye, Maya is in which stage of the general adaptation syndrome

Answers

Answer: exhaustion

Explanation:

Given the information provided in the question, we are told that Maya collapsed and had to be taken to the emergency room. According to Hans Selye, Maya is in the exhaustion phase of the general adaptation syndrome.

At this stage, Maya's energy resources has been depleted after failing to recover from shock.

Ginger is a United States citizen who paid the following foreign income taxes: $10,000 tax paid to England on consulting fee income $5,000 tax paid to Spain on earned income for which she claims the foreign earned income exclusion $1,000 tax paid to France for which she claims the foreign housing exclusion These were Ginger's only sources of income during the year. Her U.S. tax liability was $23,000. What amount of foreign tax credit can she claim on her return

Answers

Answer:

$0

Explanation:

Ginger has to choose between claiming a tax credit of a deduction for income taxes paid to foreign countries. She has already claimed a $5,000 foreign income exclusion (for taxes paid in Spain), and she has already made the deduction for the $1,000 paid in taxes to France. She can also claim a deduction for the $10,000 paid in taxes to England.

Since she already claimed tax deductions, she can no longer claim a tax credit, it is either one or the other.

Simon is the manager of the editorial department in a publishing company. Every time an editor in his team fails to fix the errors in the article he or she is working on, Simon assigns him or her extra work. In this case, Simon is using .

Answers

Answer:

Feedback control

Explanation:

Feedback control system is used by managers to guage how effectively their employees meet up with target output at the end of the production process.

It compares the output produced to the target output that was set for the employee. There is little consideration for how much the workload is.

In this scenario the manager assigns extra work every time an editor fails to fix errors in the article they are working on.

His main concern is the output of the editors. So when they fail to complete a task he gives them more in order to gain the target output from them

Henrietta has owned her house for over 50 years. It has fallen into disrepair, but because she lives on a fixed income, she does not have the money to make the needed repairs. She has a considerable amount of equity in the house. What type of loan would BEST provide Henrietta the funds to make the necessary repairs

Answers

Answer: Reverse annuity mortgage

Explanation:

A reverse annuity mortgage is a form of loan that is given out which is secured against the value of ones home.

A reverse equity mortgage allows the homeowner to cash some of the equity on the home without the individual selling the house or moving out. This is the type of loan that would best provide Henrietta the funds to make the necessary repairs.

Ryan, a foreign-exchange dealer, sold U.S. dollars for Swiss francs in the United States, then sold Swiss francs for Japanese yen in Switzerland, and then sold the Japanese yen for U.S. dollars in the United States. Ryan hopes that he will end up with more U.S. dollars than when he began. Which term best describes Ryan's actions

Answers

Answer: Arbitrage

Explanation:

Arbitrage occurs when an economic agent such as an individual buys and sells currencies, securities, or commodities in several markets simultaneously so that the individual can take advantage of the different prices that is charged for the same asset. This is the method that is being used by Ryan in the question.

One of the reasons it has been so difficult for Congress to bring federal spending under control is because

A.the crowding-out effect has been ineffective.

B.the pay-as-you-go provisions have been so expensive.

C.the federal budget has many entitlements that people do not want cut.

D.sequestration has worked so well.

Answers

Answer:

Correct Answer:

C.the federal budget has many entitlements that people do not want cut.

Explanation:

In U.S, there are so many sectors with so many budget mapped out and controlled in-order to benefits the citizens. For example, in this pandemic situation, there are budgets for those who lost their jobs, those unable to pay their house rent, those with medical challenges etc. all these entitlements are what people are not willing to lose. Bringing the federal spending under control means cutting off some of these budgets which might trigger crises.

You receive a technical support call from a department manager. She reports that the laser printer in her department prints only blank pages. A telephone interview reveals that the paper is not jamming in the printer and that the problem began occurring after the toner cartridge was replaced. What is the most likely cause of the problem

Answers

Answer:

Option B, the sealing tape was not removed from the toner cartridge, is the right answer.

Explanation:

Option B, is the correct answer because in the given case the problem of blank paper arises only after installing the toner cartridge. However, there may other reasons that cause the same problem as defective laser or corona wire. But, in the given case, there is some relation between the effect and the installation of the toner cartridge. Therefore, not removing the tape form toner before its installation is the correct answer.

Oilers, Inc. refines and markets its energy products in different nations around the world. In addition, Oilers' stockholders and managers come from many different nations. If some of the nations where it operates decided to take over the assets of the company, this act would constitute

Answers

Answer: expropriation

Explanation:

Expropriation is a situation that occurs when the government collects a particular property from the owner of the property and utilizes it for public benefits or use.

Since we are informed in the question that some of the nations where the company operates decided to take over the assets of the company, this act would result in expropriation.

Your answer

A fishery with populations well below historic levels that has reduced reproductive capacity is called ___________.

Answers

It would be depleted.

The term "debenture" is used to describe: Group of answer choices bonds that are below investment grade. bonds that are secured by a lien on real property. bonds that do not make coupon interest payments. an unsecured long-term debt. a complete set of removable, artificial teeth. Next

Answers

Answer:

The answer is D. an unsecured long-term debt

Explanation:

Debenture is a bond because it is a long-term loan and debenture is not secured (unsecured). It is unsecured in the sense that there is no collaterals but relies on the creditworthiness of the issuers.

Option A is incorrect becausebond is usually not bonds below Investment grade.

Option B is incorrect because debenture are nor secured by any properties.

Option C is incorrect because debenture makes coupon interest payment.

The NFL Trust is responsible for which of the following activities? A. Ownership of all team logos and trademarks. B. Oversight and administration of the league's properties rights. C. Distribution of revenue for league properties rights to each club. D. All of these are correct. E. Oversight and administration of the league's properties rights and distribution of revenue for league properties rights to each club.

Answers

Answer:

The correct answer is the option D: All of these are correct.

Explanation:

On the one hand, a "trust" is known in the economics and business field as the partnership between two or more companies that produce in the same industry and therefore that the main objective of this new agreement among the partners is to increase the market area or to take more advantage by working together, increasing both parties revenues.

On the other hand, the NFL trust is known to dominate the market of the football league in all its aspects, including all the teams logos and trademarks as well as the organization of the league's properties rights and the distribution of revenue for those concepts.

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Canyon Canoe Company's Amber Zack Wilson are continuing their analysis of the company's position and believe the company will need to borrow $15,000 in order to expand operations. They consult Rivers Nation Bank and secure a 66 %, one-year note on September 1, 2019, with interest due at maturity. Additionally, the company hires an employee, John Vance, on September 1. John will receive a salary of $3,000 per month. Payroll deductions include federal income tax at 25 %, OASDI at 6.2 %, Medicare at 1.45 %, and monthly health insurance premium of $250. The company will incur matching FICA taxes, FUTA tax at 0.6 %, and SUTA tax at 5.4 %. Round calculations to two decimals. Omit explanations on journal entries.Requirements:1. Record the issuance of the $15,000 note payable on September 1, 2019. 2. Record the employee payroll and employer payroll tax entries on September 30, 2019. 3. Record all payments related to September's payroll. Payments are made on October 15, 2019. 4. Record the entry to accrue interest due on the note at December 31, 2019. 5. Record the entry Canyon Canoe Company would make to record the payment to the bank on September 1, 2020. Hes asking which number is not supposed to be there El reto consiste en convertir la igualdad en verdadera, haciendo 1 movimiento y luego, otra opcin, haciendo dos movimientos. (no est permitido retirar fsforos) (x+3)(x-5)=(x+3)(x5)= How many of the positive integer factors of 15552 are perfect squares?Please show work, will mark brainliest if correct Susan was investigating which glue would make the strongest craft stick tower. Shetested rubber cement, Elmer's glue-all, and Super Glue. She will test the strength of thetowers with books as the weight.What is the independent variable? The following is a partial trial balance for the Green Star Corporation as of December 31, 2018: Account Title Debits Credits Sales revenue 1,300,000 Interest revenue 30,000 Gain on sale of investments 50,000 Cost of goods sold 720,000 Selling expenses 160,000 General and administrative expenses 75,000 Interest expense 40,000 Income tax expense 130,000 Required: Prepare a multiple-step income statement for 2018. A tailor cuts off a 2-meter long section from a 20-meter long piece of cloth every day. After how many days will he cut off the last section? Hey, please help solve the question. Allied Corporation is trying to sell its new machines to Ajax. Allied claims that the machine will pay for itself since the time it takes to produce the product using the new machine is significantly less than the production time using the old machine. To test the claim, independent random samples were taken from both machines. You are given the following results.New Machine Old MachineSample Mean 25 23Sample Variance 27 7.56Sample Size 45 36As the statistical advisor to Ajax, would you recommend purchasing Allied's machine? Explain. Name four fractions between 5/6 and 7/8 Show me an angel and Ill paint one.How does Courbet's statement represent the Realist period? Select one of his works to support your statements. Be sure to specifically discuss the work in context of the characteristics of the Realist period. Which of these is most likely to be the dictionary definition of moon?A. A round shapeB. A shiny object in the night skyC. A large object moving quickly through spaceD. A natural satellite orbiting the earth WILL GIVE BRAINLIEST AND POINTS!!!!!!! How long can we survive on each planet of the solar system without a spacesuit? Find the value of x.A. 22 B. 7.3C. 3.6D. 5.5 Which of the following statements is FALSE? Inventory sourcing occurs when an order is created. Inventory sourcing occurs when an order is changed. Inventory sourcing occurs when a quotation is made. Inventory sourcing occurs when the delivery document is created Which is the most common form of democracy in todays world? Find the intersection point for the following liner function f(x)= 2x+3 g(x)=-4x-27 explore how archemides principle is applied in building a ship and submarine Is f(x) =(x+5)2 a function, an odd function, both or neither