In radio advertising, a(n) ________ guarantees a certain percentage of spots in the better dayparts if the advertiser buys a total package of time.

Answers

Answer 1

Answer:

total audience plan package rate.

Explanation:

Advertising can be defined as a strategic process which involves paying for a commercial service that is aimed at boosting sales through the persuasion of customers by using convincing and attractive messages.

In radio advertising, a total audience plan package rate guarantees a certain percentage of spots in the better dayparts if the advertiser buys a total package of time. This ultimately implies that, the user gets a better widespread coverage in the better parts of the day, thus increasing his audience and guarantees potential customers for the business.


Related Questions

All the following statements describe the flexibility available to the owner of a universal life insurance policy EXCEPT: Group of answer choices The frequency of premium payments can be changed. Policy loans are permitted on an interest-free basis. The death benefit can be increased with evidence of insurability. Premium payments can be any amount provided there is sufficient cash value to keep the policy in force.

Answers

Answer:

Policy loans are permitted on an interest-free basis.

Explanation:

The universal life insurance policy refers to a policy in which there is a component of an investment saving also it involves less premium that the person has to pay a low premium amount for continuing the policy. It could benefit the beneficiary after the death of the insured person

So according to the given situation ,for option B there is no flexibility available as no policy loans could be permitted without an interest

Because they do so much driving while visiting doctors' offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. When a pharmaceutical company like Merck is preparing to purchase new company cars, sales reps' feedback will be sought on car models and features, but the final decision will be made by higher levels of management. What role(s) do the sales reps play in the buying center?

Answers

Answer: Users and Influencers

Explanation: The sales representatives are consulted being the ones who will make use of the purchased vehicle in order to aid business growth, the sales representative have become familiar with issues they experience during the use of previous cars which might be related to the model and certain mechanical features of the car. Therefore, the feedback provided may be considered when the ultimate decision is being made, here sales representatives acts as influencers as their opinion is put into perspective, even though other considerations may outweigh those provided by the sales representatives as the final decision is being made by the superior management.

Suppose the following information: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the lowest CPM?
A) The Wall Street Journal
B) USA Today
C) Bloomberg Businessweek
D) Sports Illustrated
E) Super Bowl

Answers

Answer:

E) Super Bowl

Explanation:

For computing the lowest CPM we need to do the following calculations

                                   (a)                                  (b)                           (a ÷ b)

Particulars                  U.S. national edition   U.S. audience size   CPM

Wall streel Journal     $327,897                    $1,566,027                  20.94%

USA today                   $207,720                   $1,711,696                    12.14%

Bloomberg

Businessweek             $148,300                    $900,000                   16.48%        

Sports Illustrated         $396,600                   $3,000,000                13.22%

Super Bowl telecast     $3,800,000              $108,400,000          3.51%

As we can see from the above calculations that the super bowl has the lowest CPM

hence, the option E is correct

Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. The component that deals with establishing mutual trust and secure access between the parties in an e-commerce transaction by authenticating users, authorizing access and enforcing security features is:

Answers

Answer: Profiling & personalizing

Explanation:

Profiling could be described as the information that builds trust about you to your clients. What your clients know you for and that you're accountable unto. It could be seen as your structure when seen from the external view.

Personalising deals with how well you treat the clients in your circle, how you respond to their claims and what your customer services entails; if it's satisfactory or not up to the required.

Company had 200 units of inventory on hand at the end of the year. These were recorded at a cost of $12 each using the last-in, first-out (LIFO) method. The current replacement cost is $10 per unit. The selling price charged by Sandra Company for each finished product is $15. In order to record the adjusting entry needed under the lower-of-cost-or-market rule, the Cost of Goods Sold will be:

Answers

Answer:

Debited by $400

Explanation:

Calculation for the Cost of Goods Sold

Using this formula

Cost of Goods Sold= Inventory on hand*(Cost-Current replacement cost)

Let plug in the formula

Cost of Goods Sold=200 units * ($12 - $10)

Cost of Goods Sold= 200 units*2

Cost of Goods Sold = $400 Debited

Therefore the Cost of Goods Sold will be:$400 Debited

Grey Corporation has $100,000 of accounts receivable on December 31. The unadjusted balance of its Allowance for Doubtful Accounts is a credit of $1,000. Experience suggests 5 percent of its receivables will be uncollectible. The amount that should be debited to Bad Debt Expense and credited to Allowance for Doubtful Accounts in the year-end adjusting entry is:

Answers

Answer: $4000

Explanation:

Amount receivable = $100,000

Allowance for uncolletible account  at 5%= 5% x 100,000 =$5000

Adjusted balance for Allowance for doubtful accounts  = credit of $1000

Bad Debit Expense = Allowance for uncolletible account  - Adjusted credit balance on doubtful accounts=$5000-$1000= $4000

JOURNAL ENTRY

Date          Accounts          Debit            Credit

31 Dec      Bad Debts       $4000

Allowance for doubtful account              $4000

All the following requirements must be satisfied before premiums are waived under a waiver-of-premium provision EXCEPT: Group of answer choices The insured must satisfy the definition of disability in the policy. The insured must furnish proof of disability to the insurer. The insured must satisfy a 2-year waiting period. The insured must be disabled before some predetermined age, such as age 60 or 65.

Answers

Answer:

The insured must satisfy a 2-year waiting period.

Explanation:

A premium rider waiver refers to a condition of an insurance policy that relinquishes premium fees if the insurer is severely ill, severely injured, or in the case of disability and cannot pay premiums. Other provisions may exist, such as meeting particular criteria regarding age and health. Most premium riders waiver includes a waiting period during which no demand for compensation can be made. If the policyholder is injured or harmed during this period, he or she can seek a complete refund of the paid premiums. However, the compulsion of the two-year waiting period is off the table.

n the accounting system of Apogee Company, the quantities counted by the receiving department and entered at a terminal are transmitted to the computer, which immediately transmits the amounts back to the terminal for display on the terminal screen. This display enables the operator to

Answers

Answer:

verify that the amount was entered accurately and correctly.

Explanation:

In the accounting system of Apogee Company, the quantities counted by the receiving department and entered at a terminal are transmitted to the computer, which immediately transmits the amounts back to the terminal for display on the terminal screen. This display enables the operator to verify that the amount was entered accurately. In order to avoid any error in the amount entered by accountants, cashiers or operators, it is a standard practice to look at the terminal screen to verify the amount entered is accurate and correct.

Ryan, a foreign-exchange dealer, sold U.S. dollars for Swiss francs in the United States, then sold Swiss francs for Japanese yen in Switzerland, and then sold the Japanese yen for U.S. dollars in the United States. Ryan hopes that he will end up with more U.S. dollars than when he began. Which term best describes Ryan's actions

Answers

Answer: Arbitrage

Explanation:

Arbitrage occurs when an economic agent such as an individual buys and sells currencies, securities, or commodities in several markets simultaneously so that the individual can take advantage of the different prices that is charged for the same asset. This is the method that is being used by Ryan in the question.

Let $S$ be the set of complex numbers of the form $a + bi,$ where $a$ and $b$ are integers. We say that $z \in S$ is a unit if there exists a $w \in S$ such that $zw = 1.$ Find the number of units in $S.$

Answers

Answer:

Number of units possible in S are 4.

Explanation:

Given S is a set of complex number of the form [tex]a+bi[/tex] where a and b are integers.

[tex]z\in S[/tex] is a unit if [tex]w\in z[/tex] exists such that [tex]zw=1[/tex].

To find:

Number of units possible = ?

Solution:

Given that:

[tex]zw = 1[/tex]

Taking modulus both sides:

[tex]|zw| = |1|[/tex]

Using the property that modulus of product of two complex numbers is equal to their individual modulus multiplied.

i.e.

[tex]|z_1z_2|=|z_1|.|z_2|[/tex]

So,

[tex]|zw| = |1|\\\Rightarrow |zw| =|z|.|w| =1\\\Rightarrow |z|=\dfrac{1}{|w|}[/tex]......... (1)

Let [tex]z=a+bi[/tex]

Then modulus of z is   [tex]|z| = \sqrt{a^2+b^2}[/tex]

Given that a and b are integers, so the equation (1) can be true only when [tex]|z| = |w| =1[/tex] (Reciprocal of 1 is 1). Modulus can be equal only when one of the following is satisfied:

(a = 1, b = 0) ,  (a = -1, b = 0), (a = 0, b = 1) OR (a = 0, b = -1)

So, the possible complex numbers can be:

[tex]1.\ 1 + 0i = 1\\2.\ -1 + 0i = -1\\3.\ 0+ 1i = i\\4.\ 0 -1i = -i[/tex]

Hence, number of units possible in S are 4.

Consider the market for DVD movie rentals, which is perfectly competitive. The market supply curve slopes upward, the market demand curve sloped downward, and the equilibrium rental price equals $3.50. Consider each of the following events, and discuss the effects they will have on the market clearing price and the demand curve faced by the individual rental store.a. People’s tastes change in favor of going to see more movies at cinemas with their friends and family members.b. National DVD-rental chains open a number of new stores in this market.c. There is a significant increase in the price of downloading movies on the Internet.

Answers

Answer:

a. price falls, the demand curve moves inward

b. price falls, the demand curve moves inward

c, price rises, the demand curve moves outward

a. A change in people's taste for going to cinema would reduce the number of people going to movie rentals. As a result, the demand for movie rentals would reduce and move inward or leftward. As a result of the inward movement of the demand curve, supply would outstrip demand and prices would fall below $3.50

b. If a National DVD-rental chains opens nationwide, there would be a decrease in demand for DVD movie rentals. As a result, the demand for movie rentals would reduce and move inward or leftward and price falls

A rise in the price of downloading movies on the Internet would increase the cost of downloading movies. This would make people less interested in downloading movies. As a result, the demand for DVD movie rentals would increase. The demand curve would shift outward and price would rise as a result.

Explanation:

Check the attached image for a graphical representation

Which of the following is a true​ statement? A. The prices of bonds are unrelated to the interest rate. B. The prices of bonds are inversely related to the interest rate. C. The prices of bonds are directly related to the interest rate. D. The prices of bonds increase when the interest rates rise.

Answers

Answer:

B. The prices of bonds are inversely related to the interest rate.

Explanation:

Bonds prices have an inverse relationship with interest rate. when interest rate increases, the price of bonds falls and when interest rate decreases, the price of bonds increases.

1. What is the break-even point for this establishment? 2. If the restaurant wanted to make a profit of $70,000 based on these numbers, how much would have to be sold? 3. If sales rose to $700,000, what would profit increase to?

Answers

Answer:

I wasn't able to access the full question, but I am writing down all the formulas that would be used to solve the questions.

Explanation:

Requirement 1.

The Breakeven Point would be calculated using the following formula:

Breakeven Point = Fixed Cost / (Selling Price per Unit - Variable Cost per Unit)

Requirement 2.

The target profit will require the company to achieve certain number of units to be sold. The level of units can be calculated using the following formula:

Units Sold For Desired Profit (Units) = (Fixed Cost + Target Profit) / (Selling Price per Unit - Variable Cost per Unit)

Requirement 3.

If we multiply selling price on the both sides of requirement 2 formula then we have following formula:

Sales ($) = (Fixed Cost + Target Profit)   *   Selling Price / (Selling Price per Unit - Variable Cost per Unit)

Now we can calculate the Target profit which will only be the variable unknown.

Creative Advertising Corp. wants its 100 employees to work together around specific clients yet maintain an equal emphasis on alignment with their skill specializations (advertising, graphics, copywriting and public relations). Which of the following organizational structures would work best for Creative Advertising Corp?
A) Geographical divisional structure
B) Simple structure with client-based divisional structure
C) Network structure
D) Client-based divisionalized form
E) Matrix structure that overlays project teams with a functional structure

Answers

Answer:

E) Matrix structure that overlays project teams with a functional structure

Explanation:

A matrix organization structure is the company structure in which there are dual reporting relationship i.e. one is the functional manager and the other one is a product manager

Since in the question it is mentioned that Creative Advertising Corp wants to work with the 100 employees in order to maintain an equal balance with the skills, knowledge, specialization.

So option e is the correct one

"An individual who is 25 years from retirement has $500,000 to invest today. He is risk tolerant and is looking to withdraw $80,000 per year once he retires. Which asset allocation is BEST for this client?"

Answers

The available options are:

A. 25% Stocks / 25% Bonds / 25% REITs / 25% Money Markets

B. 50% Stocks / 40% Bonds/ 10% Cash

C. 100% Bonds

D. 100% Stocks

Answer:

B. 50% Stocks / 40% Bonds/ 10% Cash

Explanation:

Since the age of the customer is not given in the question, however, given he or she is 25 years from retirement, it is logical to assume that the customer is about 40-50 years old in age. According to the rule of thumb that "100% minus the customer's age" should be allocated to stocks for growth, hence, a stock allocation of 40-50% is about right.

Hence, in this case, the right answer is Option B: 50% Stocks / 40% Bonds/ 10% Cash

Henrietta has owned her house for over 50 years. It has fallen into disrepair, but because she lives on a fixed income, she does not have the money to make the needed repairs. She has a considerable amount of equity in the house. What type of loan would BEST provide Henrietta the funds to make the necessary repairs

Answers

Answer: Reverse annuity mortgage

Explanation:

A reverse annuity mortgage is a form of loan that is given out which is secured against the value of ones home.

A reverse equity mortgage allows the homeowner to cash some of the equity on the home without the individual selling the house or moving out. This is the type of loan that would best provide Henrietta the funds to make the necessary repairs.

what are different risks a business can face?

Answers

Answer:

businesses can face financial risks, reputational risks, strategic risks, operational risks and compliance risks

The assets, liabilities, and equity account of a business, which are interrelated and interact with each other, represent:______A. the benchmark of the businessB. the surplus value of the businessC. the financial structure of the businessD. the profit realization rate of the business

Answers

Answer:

The answer is C. the financial structure of the business

Explanation:

The financial structure of any business comprises assets, liabilities and equity.

Asset is a resource controlled by an entity and future economic benefits are expected to flow to the entity as a result of past event.

Liability is the present obligation arising from past action and if settled in the long run will result in am economic outflow of resources.

Equity is the residual interest in the business.

Mary claims that she didn't make a phone call from her office to a competitor and tell them about developments at her company. Telephone logs, however, show that such a call was placed from her phone, and time clock records show that she was the only person working at the time. What do these records provide?

Answers

Answer:

The records shows that, she lied about the whole thing. For the fact that, it shows that she called the competitor in the market, she could probably have told them about the developments in her company.

Explanation:

A fishery with populations well below historic levels that has reduced reproductive capacity is called ___________.

Answers

It would be depleted.

You receive a technical support call from a department manager. She reports that the laser printer in her department prints only blank pages. A telephone interview reveals that the paper is not jamming in the printer and that the problem began occurring after the toner cartridge was replaced. What is the most likely cause of the problem

Answers

Answer:

Option B, the sealing tape was not removed from the toner cartridge, is the right answer.

Explanation:

Option B, is the correct answer because in the given case the problem of blank paper arises only after installing the toner cartridge. However, there may other reasons that cause the same problem as defective laser or corona wire. But, in the given case, there is some relation between the effect and the installation of the toner cartridge. Therefore, not removing the tape form toner before its installation is the correct answer.

Changes in nominal variables are determined mostly by the quantity of money and the monetary system according to Group of answer choices both the classical dichotomy and the quantity theory of money. the classical dichotomy, but not the quantity theory of money. the quantity theory of money, but not the classical dichotomy. neither the classical dichotomy nor the quantity theory of money.

Answers

Answer:

both the classical dichotomy and the quantity theory of money.

Explanation:

Changes in nominal variables are determined mostly by the quantity of money and the monetary system according to both the classical dichotomy and the quantity theory of money.

The classical dichotomy is a very essential part of the quantity theory and it states that both the real and nominal sides of the economy are largely separate. A Real Gross Domestic Products which is largely a real economic variable is measured and determined by real forces.

Also, the quantity theory of money is basically a measure of the demand for money in an economy at a specific period of time. It states that the price of various goods and services is directly proportional to the money supply available in an economy at a given time.

A representative from AT&T called Dr. Michaels after he switched to its new U-verse telephone system. The firm wanted to make certain he was satisfied and asked if he had any questions concerning his new service. This is an example of ________ call.

Answers

Answer: follow up call

Explanation:

From the question, we are informed that a representative from AT&T called Dr. Michaels after he switched to its new U-verse telephone system and that the firm wanted to make certain he was satisfied and asked if he had any questions concerning his new service.

The above is a follow up call. A follow up call is a call that is made after a transaction has taken place or previous enquiry regarding a product has been made in order to know the latest about the product.

There are two ways to calculate the expected return of a​ portfolio: Either calculate the expected return using the value and dividend stream of the portfolio as a​ whole, or calculate the weighted average of the expected returns of the individual stocks that make up the portfolio. Which return is​ higher? ​(Select the best choice​ below.) A. The weighted average expected return of the individual stocks is higher because returns are concave. B. Impossible to​ tell, it depends on the portfolio. C. Neitherboth calculations give the same answer. D. The weighted average expected return of the individual stocks is higher because returns are convex.

Answers

Answer:

Correct Answer:

C. Neither, both calculations give the same answer.

Explanation:

In any given business calculation that is expected to arrive at a particular solution, the solution obtained would always be the same irrespective of the method adopted. For the example, the case of expected return of a portfolio in a business, the calculation would definitely give the same answer when two methods are adopted.

Greta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Greta is concerned with whether the segment is Group of answer choices

Answers

Answer: substantial

Explanation:

From the question, we are informed that Greta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power.

The above analysis shows that Greta is concerned with whether the substantial segment. A segment is said to be substantial when the said segment is big and therefore should be worth targeting and the members of this particular segment should have buying power.

The term "debenture" is used to describe: Group of answer choices bonds that are below investment grade. bonds that are secured by a lien on real property. bonds that do not make coupon interest payments. an unsecured long-term debt. a complete set of removable, artificial teeth. Next

Answers

Answer:

The answer is D. an unsecured long-term debt

Explanation:

Debenture is a bond because it is a long-term loan and debenture is not secured (unsecured). It is unsecured in the sense that there is no collaterals but relies on the creditworthiness of the issuers.

Option A is incorrect becausebond is usually not bonds below Investment grade.

Option B is incorrect because debenture are nor secured by any properties.

Option C is incorrect because debenture makes coupon interest payment.

Throughout the entire semester, you were trained to relate expenses to the revenues generated in the same accounting period. Differently put, the Income Statement must show the revenues and relevant expenses that took place in the same period. Which principle is related to this practice

Answers

Answer:

matching principle

Explanation:

In this scenario, the principle related to this practice is known as the matching principle. In accrual accounting, this states that revenues should be recorded during the period in which they are earned, regardless of when the transfer of cash occurs. Meaning that if a company earns $5,000 in product sales in August but receives a $1000 commission for those products in September, the commission needs to be reported on the August statement alongside the sales.

Mr. Henshaw, CEO of MBA Bank, decides that the organization needs to provide more convenient service to customers. He decides to increase the bank's service hours from 8 hours a day, Monday through Friday, to 12 hours a day, plus 8 hours a day each weekend day. He has his assistant compile a report that gives data on how the number of open hours of many banks is correlated with their customers' satisfaction, and presents the data to his executive committee. What stage of Lewin's change process is Mr. Henshaw operating in?

Answers

Answer: unfreezing

Explanation:

The unfreezing stage of Lewis change process is being regarded as the first stage of change, and in this stage, an organization is being prepared and accept that change is inevitable and necessary and that existing status quo should also be broken.

This is illustrated in what Mr. Henshaw, CEO of MBA Bank did, by deciding that the organization needs to provide more convenient service to customers.

Which of the following statements is correct regarding the capitalization rate used for interest capitalization? Question 24 options: If the average accumulated expenditures are less than the specific borrowing amount, use the interest rate associated with the specific borrowing for the entire average accumulated expenditures If there are no specific borrowings, use the interest rate on the largest debt outstanding If the average accumulated expenditures are less than the specific borrowing amount, use the weighted-average interest rate for all other debt for the entire average accumulated expenditures If there are no specific borrowings, do not capitalize interest

Answers

Answer:

Correct Answer:

1. If the average accumulated expenditures are less than the specific borrowing amount, use the interest rate associated with the specific borrowing for the entire average accumulated expenditures

Explanation:

This Option is the correct statement regarding to capitalization rate for interest capitalization.

The return on common stockholders’ equity is computed by dividing a) net income less preferred dividends by ending common stockholders’ equity. b) net income less preferred dividends by average common stockholders’ equity. c) net income by ending common stockholders’ equity. d) net income by average common stockholders’ equity.

Answers

Answer:

b) net income less preferred dividends by average common stockholders’ equity

Explanation:

Common stock dividends in a company is paid to stockholders after preferred dividends have been removed.

Preference shares are issued to investors with an agreement that they will recieve dividends before other shareholders.

So when calculating return on common stockholder's equity we will first deduct dividend paid to preference share holders.

The income coming to common share holders is now divided by average common stockholders equity to get the return on common stock equity.

Return on equity is usually used as a measure of how efficiently management uses company's assets to generate profits.

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