Frederick Griffith of Griffith's department stores tells his marketing director that he is tired of the constant price-centered advertising by the firm's agency. "We have the best customer service in town, and I feel that is what we should be hanging our hats on," he states. This statement is most appropriate for use in which of the following stages of campaign development?
A) Determining the appropriations
B) Creating the platform
C) Identifying the target
D) Defining objectives
E) Developing the media plan

Answers

Answer 1

Answer: Creating the platform

Explanation:

Campaign development has to do with the maintenance of brand messaging which are consistent across different marketing channels.

The statement by Frederick Griffith in the question is most appropriate for use in "creating the platform". Here, he is giving his opinion which can be looked into and built upon when making decisions.


Related Questions

Because they do so much driving while visiting doctors' offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. When a pharmaceutical company like Merck is preparing to purchase new company cars, sales reps' feedback will be sought on car models and features, but the final decision will be made by higher levels of management. What role(s) do the sales reps play in the buying center?

Answers

Answer: Users and Influencers

Explanation: The sales representatives are consulted being the ones who will make use of the purchased vehicle in order to aid business growth, the sales representative have become familiar with issues they experience during the use of previous cars which might be related to the model and certain mechanical features of the car. Therefore, the feedback provided may be considered when the ultimate decision is being made, here sales representatives acts as influencers as their opinion is put into perspective, even though other considerations may outweigh those provided by the sales representatives as the final decision is being made by the superior management.

Oilers, Inc. refines and markets its energy products in different nations around the world. In addition, Oilers' stockholders and managers come from many different nations. If some of the nations where it operates decided to take over the assets of the company, this act would constitute

Answers

Answer: expropriation

Explanation:

Expropriation is a situation that occurs when the government collects a particular property from the owner of the property and utilizes it for public benefits or use.

Since we are informed in the question that some of the nations where the company operates decided to take over the assets of the company, this act would result in expropriation.

Your answer

Simon is the manager of the editorial department in a publishing company. Every time an editor in his team fails to fix the errors in the article he or she is working on, Simon assigns him or her extra work. In this case, Simon is using .

Answers

Answer:

Feedback control

Explanation:

Feedback control system is used by managers to guage how effectively their employees meet up with target output at the end of the production process.

It compares the output produced to the target output that was set for the employee. There is little consideration for how much the workload is.

In this scenario the manager assigns extra work every time an editor fails to fix errors in the article they are working on.

His main concern is the output of the editors. So when they fail to complete a task he gives them more in order to gain the target output from them

Greta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Greta is concerned with whether the segment is Group of answer choices

Answers

Answer: substantial

Explanation:

From the question, we are informed that Greta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power.

The above analysis shows that Greta is concerned with whether the substantial segment. A segment is said to be substantial when the said segment is big and therefore should be worth targeting and the members of this particular segment should have buying power.

Jamie was participating in a market research study regarding computers when he was presented with 24 different computers that varied on four criteria. He was asked to rank all 24 descriptions in terms of his preference for those combinations of features. Which approach to assess the relative importance Jamie places on evaluative criteria was this research using?

Answers

Answer:

conjoint analysis

Explanation:

In the market research study being described, they were using conjoint analysis. This is a statistical technique that helps determine how potential customers value different attributes such as a specific feature, function, or benefit that makes up an individual product or service. In this particular scenario, Jamie was asked to rank the different computers based on each ones unique/different criteria or features.

The discount rate assigned to an individual project should be based on: Group of answer choices the firm's weighted average cost of capital. the actual sources of funding used for the project. the current risk level of the overall firm. the actual sources of funding used for the project. the estimated riskiness associated with the individual project.

Answers

Answer:

none of the choices are correct

Explanation:

When the discount rate assigned for an individual project then it should be based on the risk i.e attached to the fund use needed by the project

There were various cases when a risky firm invested in a less risky project also if the same cost of capital is used so the firm could alter the decision of an investment in a negative manner

Therefore none of the choices are correct

The owners of Spokes Bicycle Shop worry that cash flow this winter may be insufficient to meet the current operating expenses. While they anticipate a surplus of cash inflow as warm weather approaches, they need funds now to meet the company's immediate obligations. The owners can best resolve cash flow concerns by obtaining ________ financing.

Answers

Answer:

Short-term.

Explanation:

Short-term can be explained to be financing of business for short period of time from different sources. This financing are seen to be in the periods of a year and is said to be for smaller scale businesses.

It is easily necessary to secure additional funds to cover expenses, especially for those smaller businesses or to take the next step in growing the business. These short term loans are seen to be a lending option that work for many businesses that experience seasonal revenue fluctuations, and are easily taken back from the enterprise on a daily basis or monthly to cover up for the year.

A fishery with populations well below historic levels that has reduced reproductive capacity is called ___________.

Answers

It would be depleted.

Ginger is a United States citizen who paid the following foreign income taxes: $10,000 tax paid to England on consulting fee income $5,000 tax paid to Spain on earned income for which she claims the foreign earned income exclusion $1,000 tax paid to France for which she claims the foreign housing exclusion These were Ginger's only sources of income during the year. Her U.S. tax liability was $23,000. What amount of foreign tax credit can she claim on her return

Answers

Answer:

$0

Explanation:

Ginger has to choose between claiming a tax credit of a deduction for income taxes paid to foreign countries. She has already claimed a $5,000 foreign income exclusion (for taxes paid in Spain), and she has already made the deduction for the $1,000 paid in taxes to France. She can also claim a deduction for the $10,000 paid in taxes to England.

Since she already claimed tax deductions, she can no longer claim a tax credit, it is either one or the other.

n the accounting system of Apogee Company, the quantities counted by the receiving department and entered at a terminal are transmitted to the computer, which immediately transmits the amounts back to the terminal for display on the terminal screen. This display enables the operator to

Answers

Answer:

verify that the amount was entered accurately and correctly.

Explanation:

In the accounting system of Apogee Company, the quantities counted by the receiving department and entered at a terminal are transmitted to the computer, which immediately transmits the amounts back to the terminal for display on the terminal screen. This display enables the operator to verify that the amount was entered accurately. In order to avoid any error in the amount entered by accountants, cashiers or operators, it is a standard practice to look at the terminal screen to verify the amount entered is accurate and correct.

Mary claims that she didn't make a phone call from her office to a competitor and tell them about developments at her company. Telephone logs, however, show that such a call was placed from her phone, and time clock records show that she was the only person working at the time. What do these records provide?

Answers

Answer:

The records shows that, she lied about the whole thing. For the fact that, it shows that she called the competitor in the market, she could probably have told them about the developments in her company.

Explanation:

The assets, liabilities, and equity account of a business, which are interrelated and interact with each other, represent:______A. the benchmark of the businessB. the surplus value of the businessC. the financial structure of the businessD. the profit realization rate of the business

Answers

Answer:

The answer is C. the financial structure of the business

Explanation:

The financial structure of any business comprises assets, liabilities and equity.

Asset is a resource controlled by an entity and future economic benefits are expected to flow to the entity as a result of past event.

Liability is the present obligation arising from past action and if settled in the long run will result in am economic outflow of resources.

Equity is the residual interest in the business.

Which of the following is a condition that may cause a fee simple absolute to become a fee simple defeasible...? The owner takes out a mortgage on the property The owner gifts the property to another entity The owner demolishes a structure on the property The owner grants the property to another entity for a specific use and period of time

Answers

Answer:

A condition that may cause a fee simple absolute to become a fee simple defeasible is:

The owner gifts the property to another entity

Explanation:

Jane holds a landed property as a fee simple absolute, therefore, she has absolute ownership.  This implies that her ownership of the property lasts forever unless she transfers it.  Jane can do whatever she wants with the property.  It is unlike a defeasible fee, which is simply a fee simple interest in land which Jane can lose by the occurrence of a specified event.

The buyers purchased a residence for $195,000. They made a down payment of $25,000 and agreed to assume the seller's existing mortgage, which had a current balance of $123,000. The buyers financed the remaining $47,000 of the purchase price by executing a mortgage and note to the seller. This type of loan, by which the seller becomes a mortgagee, is called a

Answers

Answer:

purchase-money mortgage

Explanation:

This type of loan, by which the seller becomes a mortgagee, is called a purchase-money mortgage. As described, this is a mortgage issued to the borrower by the current seller of the home as part of the purchase transaction. This usually tends to occur when the buyer cannot qualify for a traditional lending channel mortgage, and in this scenario the buyer can instead become a mortgagee through a simple buying and selling transaction.

Ryan, a foreign-exchange dealer, sold U.S. dollars for Swiss francs in the United States, then sold Swiss francs for Japanese yen in Switzerland, and then sold the Japanese yen for U.S. dollars in the United States. Ryan hopes that he will end up with more U.S. dollars than when he began. Which term best describes Ryan's actions

Answers

Answer: Arbitrage

Explanation:

Arbitrage occurs when an economic agent such as an individual buys and sells currencies, securities, or commodities in several markets simultaneously so that the individual can take advantage of the different prices that is charged for the same asset. This is the method that is being used by Ryan in the question.

The following information is for the standard and actual costs for the Happy Corporation:
Enter favorable variances as negative numbers.
Standard Costs:
Budgeted units of production - 16,000 [80% (or normal) capacity]
Standard labor hours per unit - 4
Standard labor rate - $26 per hour
Standard material per unit - 8 lbs.
Standard material cost - $12 per pound
Standard variable overhead rate - $15 per labor hour
Budgeted fixed overhead - $640,000
Fixed overhead rate is based on budgeted labor hours at 80% (or normal) capacity.
Actual Cost:
Actual production - 16,500 units
Actual fixed overhead - $640,000
Actual variable overhead - $1,000,000
Actual labor - 65,000 hours, total labor costs $1,700,000
Actual material purchased and used - 130,000 lbs, total material cost $1,600,000
Actual variable overhead - $1,000,000
Determine the Quantity Variance
a. 24,000 unfavorable
b. 24,000 favorable
c. 12,000 unfavorable
d. 12,000 favorable

Answers

Answer:

a. 24,000 unfavorable

Explanation:

Quantity Variance = Standard Price ( Actual Quantity - Standard Quantity Allowed)

             = $12 per pound  (8 lbs.*16,500 lbs-8 lbs.*16,000)

= $ 12 (132,000 lbs-130,000 lbs) = $ 12 (2000)= 24,000 unfavorable

It is unfavorable because the actual quantity used is more than the standard quantity allowed.

Quantity variance is obtained by multiplying the standard price with the difference in the actual quantity used and the standard quantity allowed.

1. What is the break-even point for this establishment? 2. If the restaurant wanted to make a profit of $70,000 based on these numbers, how much would have to be sold? 3. If sales rose to $700,000, what would profit increase to?

Answers

Answer:

I wasn't able to access the full question, but I am writing down all the formulas that would be used to solve the questions.

Explanation:

Requirement 1.

The Breakeven Point would be calculated using the following formula:

Breakeven Point = Fixed Cost / (Selling Price per Unit - Variable Cost per Unit)

Requirement 2.

The target profit will require the company to achieve certain number of units to be sold. The level of units can be calculated using the following formula:

Units Sold For Desired Profit (Units) = (Fixed Cost + Target Profit) / (Selling Price per Unit - Variable Cost per Unit)

Requirement 3.

If we multiply selling price on the both sides of requirement 2 formula then we have following formula:

Sales ($) = (Fixed Cost + Target Profit)   *   Selling Price / (Selling Price per Unit - Variable Cost per Unit)

Now we can calculate the Target profit which will only be the variable unknown.

You receive a technical support call from a department manager. She reports that the laser printer in her department prints only blank pages. A telephone interview reveals that the paper is not jamming in the printer and that the problem began occurring after the toner cartridge was replaced. What is the most likely cause of the problem

Answers

Answer:

Option B, the sealing tape was not removed from the toner cartridge, is the right answer.

Explanation:

Option B, is the correct answer because in the given case the problem of blank paper arises only after installing the toner cartridge. However, there may other reasons that cause the same problem as defective laser or corona wire. But, in the given case, there is some relation between the effect and the installation of the toner cartridge. Therefore, not removing the tape form toner before its installation is the correct answer.

Henrietta has owned her house for over 50 years. It has fallen into disrepair, but because she lives on a fixed income, she does not have the money to make the needed repairs. She has a considerable amount of equity in the house. What type of loan would BEST provide Henrietta the funds to make the necessary repairs

Answers

Answer: Reverse annuity mortgage

Explanation:

A reverse annuity mortgage is a form of loan that is given out which is secured against the value of ones home.

A reverse equity mortgage allows the homeowner to cash some of the equity on the home without the individual selling the house or moving out. This is the type of loan that would best provide Henrietta the funds to make the necessary repairs.

The NFL Trust is responsible for which of the following activities? A. Ownership of all team logos and trademarks. B. Oversight and administration of the league's properties rights. C. Distribution of revenue for league properties rights to each club. D. All of these are correct. E. Oversight and administration of the league's properties rights and distribution of revenue for league properties rights to each club.

Answers

Answer:

The correct answer is the option D: All of these are correct.

Explanation:

On the one hand, a "trust" is known in the economics and business field as the partnership between two or more companies that produce in the same industry and therefore that the main objective of this new agreement among the partners is to increase the market area or to take more advantage by working together, increasing both parties revenues.

On the other hand, the NFL trust is known to dominate the market of the football league in all its aspects, including all the teams logos and trademarks as well as the organization of the league's properties rights and the distribution of revenue for those concepts.

Showstopper Inc. dominates the ladies' wig market and wants to expand into men's toupees. How can Showstopper's managers determine whether the company should develop a toupee division internally, ally with a toupee maker, or acquire a toupee-making firm?

Answers

Answer:

Explanation:

In order for Showstopper Inc. to make this decision, they first need to gather all of the managers and discuss and determine whether the skills needed to create wigs and toupees are similar and within their capabilities and whether Showstopper creates better hairpieces than its competitors do which will allow them to gain a competitive advantage in the toupee market.

Timmy is a friend who came by your store after hours to have a beverage and play video games. When Timmy got up to use the restroom in the back of the store, he tripped over a raised piece of floor, causing him to fall and break his nose. You found out about the raised piece of floor yesterday, but you did not fix it because the restroom is for employees only. You owe Timmy:

Answers

Answer:

I owe him slip or trip compensation

Explanation:

The reason is that its shop owners responsibility to apply adequate duty of care so that other person don't get affected by the negligence of the shop owner. This negligence has resulted in breaking the nose of Timmy. Hence the shop owner owes Timmy slip or trip compensation and that he must repair that floor under the requirement of OSHA standards. The court may fine the shop owner for not having appropriate health and safety measures for the employees.

Which one does not describe the ways that players associations support players? A. Providing them with guidance in salary and labor arbitration. B. Providing them with equipment and instruction to enable them to perform at the highest possible level. C. Providing them with salary and contract data. D. Providing them with information to support negotiations.

Answers

Answer: Providing them with equipment and instruction to enable them to perform at the highest possible level.

Explanation:

Players association support players by providing them with guidance in salary and labor arbitration, providing them with salary and contract data and also by providing them with information to support negotiations.

It is not the function of the players association to provide players with equipment and instruction to enable them to perform at the highest possible level.

Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. The component that deals with establishing mutual trust and secure access between the parties in an e-commerce transaction by authenticating users, authorizing access and enforcing security features is:

Answers

Answer: Profiling & personalizing

Explanation:

Profiling could be described as the information that builds trust about you to your clients. What your clients know you for and that you're accountable unto. It could be seen as your structure when seen from the external view.

Personalising deals with how well you treat the clients in your circle, how you respond to their claims and what your customer services entails; if it's satisfactory or not up to the required.

Maya owes $20,000 on her credit cards, her adjustable mortgage rate has just gone up, and she has been out of work for 3 months. Her husband of 15 years came home today to tell her he was having an affair and wants a divorce. With that news, she collapsed and had to be taken to the emergency room. According to Hans Selye, Maya is in which stage of the general adaptation syndrome

Answers

Answer: exhaustion

Explanation:

Given the information provided in the question, we are told that Maya collapsed and had to be taken to the emergency room. According to Hans Selye, Maya is in the exhaustion phase of the general adaptation syndrome.

At this stage, Maya's energy resources has been depleted after failing to recover from shock.

One of the reasons it has been so difficult for Congress to bring federal spending under control is because

A.the crowding-out effect has been ineffective.

B.the pay-as-you-go provisions have been so expensive.

C.the federal budget has many entitlements that people do not want cut.

D.sequestration has worked so well.

Answers

Answer:

Correct Answer:

C.the federal budget has many entitlements that people do not want cut.

Explanation:

In U.S, there are so many sectors with so many budget mapped out and controlled in-order to benefits the citizens. For example, in this pandemic situation, there are budgets for those who lost their jobs, those unable to pay their house rent, those with medical challenges etc. all these entitlements are what people are not willing to lose. Bringing the federal spending under control means cutting off some of these budgets which might trigger crises.

what are different risks a business can face?

Answers

Answer:

businesses can face financial risks, reputational risks, strategic risks, operational risks and compliance risks

Let $S$ be the set of complex numbers of the form $a + bi,$ where $a$ and $b$ are integers. We say that $z \in S$ is a unit if there exists a $w \in S$ such that $zw = 1.$ Find the number of units in $S.$

Answers

Answer:

Number of units possible in S are 4.

Explanation:

Given S is a set of complex number of the form [tex]a+bi[/tex] where a and b are integers.

[tex]z\in S[/tex] is a unit if [tex]w\in z[/tex] exists such that [tex]zw=1[/tex].

To find:

Number of units possible = ?

Solution:

Given that:

[tex]zw = 1[/tex]

Taking modulus both sides:

[tex]|zw| = |1|[/tex]

Using the property that modulus of product of two complex numbers is equal to their individual modulus multiplied.

i.e.

[tex]|z_1z_2|=|z_1|.|z_2|[/tex]

So,

[tex]|zw| = |1|\\\Rightarrow |zw| =|z|.|w| =1\\\Rightarrow |z|=\dfrac{1}{|w|}[/tex]......... (1)

Let [tex]z=a+bi[/tex]

Then modulus of z is   [tex]|z| = \sqrt{a^2+b^2}[/tex]

Given that a and b are integers, so the equation (1) can be true only when [tex]|z| = |w| =1[/tex] (Reciprocal of 1 is 1). Modulus can be equal only when one of the following is satisfied:

(a = 1, b = 0) ,  (a = -1, b = 0), (a = 0, b = 1) OR (a = 0, b = -1)

So, the possible complex numbers can be:

[tex]1.\ 1 + 0i = 1\\2.\ -1 + 0i = -1\\3.\ 0+ 1i = i\\4.\ 0 -1i = -i[/tex]

Hence, number of units possible in S are 4.

Sarah's a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client's products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client's physical locations?

Answers

Options :

A) A search engine optimization strategy to rank for keywords.

B) Third-party lead generation to qualify inbound leads prior to contact.

C) A strategy designed to mimic all ads directly from similar local businesses.

D) An online-to-offline strategy to drive offline sales with online ads.

Answer: D) An online-to-offline strategy to drive offline sales with online ads

Explanation: Given that 90% of the sales made by Sarah's client takes place in physical stores, and as such it is important that a large number of potential customers are reached in other to get a shot at making a sale. The online strategy becomes paramount as it provides a viral or rapid approach to getting potential buyers informed about a certain product within a short period of time, one of such way is the use of online advertisement and digital or social media marketing. Leveraging this online marketing capability could be used make consumers aware and increasing the Chances of making better sales offline since consumers are already aware of the product.

Which of the following is a true​ statement? A. The prices of bonds are unrelated to the interest rate. B. The prices of bonds are inversely related to the interest rate. C. The prices of bonds are directly related to the interest rate. D. The prices of bonds increase when the interest rates rise.

Answers

Answer:

B. The prices of bonds are inversely related to the interest rate.

Explanation:

Bonds prices have an inverse relationship with interest rate. when interest rate increases, the price of bonds falls and when interest rate decreases, the price of bonds increases.

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Physiology and anatomy problem-solving skills can be vital when you're the one taking a patient's history or doing the initial assessment. If you remember the functions of different organs and their anatomical relationships, you can come up with hypotheses and ask the relevant questions to test them. You will also know what to be alert for when caring for the patient later. A fair, fat, forty-three-year-old woman had been having episodes of griping abdominal pain after fatty meals. One day she ate French onion soup with lots of cheese and suffered severe enough pain that she called in sick. Her supervisor pointed out that she always gets sick after fatty foods. She went to the clinic and the nurse in triage took her vitals and history. The nurse noticed that the whites of her eyes were yellow and that she had tenderness on the right side of her abdomen. Blood pressure and heart rate were normal.Based on this initial assessment, what organs do you think might be involved in this woman's illness, and why? Choose the two most likely organs involved in her illness a. Liver, because of the yellow coloration in her eyes, which indicates that the liver is not processing bilirubin. b. Spleen, because of the pain on the right side of her abdomen. c. Gall bladder, because it stores bile and might be related to the bilirubin buildup in her blood.d. Stomach, because the pain occurs after eating e. Heart, because her heart rate has not increased in response to pain.f. Kidneys, because they should be cleaning the wastes out of her blood-her yellow eyes indicate that waste is building up in her blood. g. Pancreas, because of the elevated blood glucose. What Number is equivalent to 4^3A. 7B. 12O C. 64D. 81 I need to know this fairly soon pleaseee ANP is a hormone that causes:_________ a. constriction of the afferent arterioles and inhibition of renin release. b. dilation of the afferent arterioles and inhibition of renin release. c. dilation of the afferent arterioles and release of renin. d. constriction of the afferent arterioles and release of renin. how many 6-digit numbers can be created using8, 0, 1, 3, 7, and 5 if each number is used only once? Find the value of x.A. 3B. 9C. 0D. 12 PLEASEEE HELP!!! Can someone please help me with this question Rank the following investments from lowest to highest, for overall historical returns experienced by investors over long periods of time: a. Treasury Bills b. AAA Rated Corporate Bonds c. Common Stocks You are considering an investment in software company. The beta of software companies is 1.5. The annual risk-free rate is 2% and the annual market premium is 8%. The expected annual profit from the software subscription is $100,000 and it is expected to grow at the rate of 6% per year. What is the maximum price you are willing to pay for the company? A. $1,370,925.78 B. $1,250,000.00 C. $1,123,221.12 D. $908,153.55 name of the compound Br8P4 Simplify 228 - 363 Thomas loves tomatoes. He plans to fill the container shown below with soil to grow his own tomatoplants. The dimensions of the container are shown in inches.umindo20 ingeo10 in-How much soil will the container hold?Either enter an exact answer in terms of or use 3.14 for .inches? Which of the following is an example of aerobic respiration? A.Lactic acid fermentation in human muscles B.Physical exchange of gases in human lungs C.Respiration during vigorous physical exercise D.Breaking down of glucose with oxygen inside an animal cell Calculate the molarity of a solution containing 29g of glucose (C 6 H 12 O 6 ) dissolved in 24.0g of water. Assume the density of water is 1.00g/mL. types of cuisines activity vocabulary table spanish 2 unit 5 Who painted the image seen below?The Ognissanti Madonna. Jeremiah and Isaiah look up to a child held by its mother surrounded by angels. The painting has depth and texture. Find the sum of 1 + 3/2 + 9/4 + , if it exists. This is infinite series notation. The answer is NOT 4.75. Help pls!! Will having to do course recovery to make up a pass grade affect your college application In a bad way and how colleges see you? solve this equation 4logx - log 3x =log x^2 A helicopter is at a cruising height of 1,200 feet. Suppose the angle of depression to the landing pad is 15, which is located on top of a building that is 64 feet high. If the helicopter continues at the current cruising height, how far does the helicopter need to travel to be directly above the landing pad? Include a sketch that shows all known information and clearly shows what you need to find. Show all work and give the answer rounded to the nearest foot.