A government began 2013 with a budget deficit and a trade deficit. During the year, the government changed its policy and is now running a budget surplus. If all other factors hold constant, this change in policy will cause:
Answer:
the exchange rate and the trade deficit to decrease.
Explanation:
A deficit can be defined as an amount by which money, falls short of its expected or required value.
Generally, deficit in financial accounting is usually as a result of expense exceeding revenue or revenue falling below expenses at a specific period of time.
For instance, when liabilities exceeds assets or import exceeds export there would be a deficit in the financial account.
Generally, a deficit on the current account ultimately implies that the value of goods and services exported is lower than the value of goods and services being imported in a particular country.
In 2013, government began with a budget deficit and a trade deficit. During the year, the government changed its policy and is now running a budget surplus.
Hence, this change in policy will cause the exchange rate and the trade deficit to decrease if all other factors hold constant
Roger is hired by an international HR consulting firm as its Outplacement Counselor. Prior to receiving extensive training on the company's copyrighted techniques and programs, Roger is asked to agree in his employment contract that he will not work as a trainer for a rival outplacement company in a specified list of states for a period of one year from the time he quits or his employment will be terminated. This best exemplifies a _____. Group of answer choices
Answer: noncompeted clause
Explanation:
A non-compete agreement simply refers to the legal agreement which specifies that an employee of a particular company must not enter into competition with the employer when the employee doesn't.woek with the company anymore or when the employment period is over.
According to the non-compete agreement, the employee is also prohibited from revealing secrets or proprietary information or secrets to other parties.
In a responsive culture, _____. management does not expect the employees to challenge or change the status quo. employees feel free to make recommendations to management to change existing practices. management tends to be inward-looking and politically motivated. good ideas do not get communicated upward because management is not very approachable.
In a responsive culture, 'management does not expect the employees to challenge or change the status quo.'
Responsive culture in an organization conveys that it aims to give importance to the needs, and preferences of its customers and adapting to them accordingly. The employees, therefore, are not expected to show defiance against the current circumstances or requirements. They are rather expected to adapt to the present circumstances and serve their customers with the best of their abilities and cater to their demands effectively and efficiently.Learn more about 'Business culture' here:
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Milltown Company specializes in selling used cars. During the month, the dealership sold 32 cars at an average price of $16,000 each. The budget for the month was to sell 30 cars at an average price of $17,000. Compute the dealership's sales price variance for the month.
Answer:
-$32,000
Explanation:
The sales price variance is a measure used determine the difference between an entity's expected price of a product or service and its actual sales price. It may be favorable or unfavourable to the company and may be calculated as
Sales price variance = Actual quantity sold * (actual selling price - budgeted selling price)
Hence given that the dealership sold 32 cars at an average price of $16,000 each while the budget was to sell 30 cars at an average price of $17,000,
Sales price variance = 32 ($16,000 - $17,000)
= -$32,000
The minus indicates unfavourable sales price variance
You own a portfolio equally invested in a risk-free asset and two stocks (If one of the stocks has a beta of 1 and the total portfolio is equally as risky as the market, what must the beta be for the other stock in your portfolio
Answer:
2
Explanation:
Beta measures systemic risk
The higher beta is, the higher the systemic risk and the higher the compensation demanded for by investors
The market has a beta of one. If a portfolio has the same level of systematic risk that is the same as that of the market, its beta would be equal to 1.
If the portfolio is less risky than the market, its beta would be less than one
If the portfolio is more risky than the market, its beta would be greater than one
The beta of a risk free asset is zero
The portfolio's beta can be determined by adding together the weighted beta of each stock in the portfolio
1 = (1/3 x 1) + (1/3 x 0) + (1/3 x s)
1 = 1/3 + (1/3 x s)
1 - 1/3 = 1/3s
2/3 = 1/3s
s = 2/3 x 3 = 2
Grohl Co. issued 22 year bonds 2 years ago at a coupon rate of 5 percent. The bonds make semiannual payments. If the YTM on these bonds is 11 percent, what is the current bond price?
Answer:
the current bond price is $518.62
Explanation:
The computation of the current bond price is given below:
Given that
NPER = (22 - 2) × 2 = 40
Assuming future value be $1000
PMT = $1,000 ×5% ÷2 = $25
RATE = 11% ÷ 2 = 5.5%
The formula is given below:
=-PV(RATE;NPER;PMT;FV;TYPE)
After applying the above formula, the current bond price is $518.62
Duval Co. issues four-year bonds with a $100,000 par value
on January 1, 2019, at a price of $95,952. The annual contract rate is 7%, and interest is paid semiannually on June 30 and December 31.
1. Prepare a straight-line amortization table like Exhibit 14.7 for these bonds.
2. Prepare journal entries to record the first two interest payments.
3. Prepare the journal entry for maturity of the bonds on December 31, 2022 (assume semiannual interest is already recorded).
Answer:
Duval Co.
Journal Entries to record the first two interest payments:
June 30, 2019:
Debit Interest expense $4,006
Credit Cash payment $3,500
Credit Amortization of discounts $506
To record the first interest payment.
December 31, 2019:
Debit Interest expense $4,006
Credit Cash payment $3,500
Credit Amortization of discounts $506
To record the second interest payment.
December 31, 2022:
Debit Bonds Payable $100,000
Credit Cash $100,000
To record the payment on maturity of the bonds.
Explanation:
a) Data and Calculations:
Face value of bonds = $100,000
Price of the bonds = $95,952
Discounts = $4,048
Period of bonds = 4 years
Coupon rate = 7%
Semi-annual amortization of discounts = $506 ($4,048/8)
June 30:
Cash payment = $3,500 ($100,000 * 3.5%)
Amortization of discounts $506
Interest expense = $4,006
December 31:
Cash payment = $3,500 ($100,000 * 3.5%)
Amortization of discounts $506
Interest expense = $4,006
Each firm embraces objectives that management believes will make the firm more successful.
a. True
b. False
Answer:
a. True
Explanation:
Organizational objectives and goals are defined by strategic planning, which is a document that contains the organizational mission and values, as well as the action plans that the company must implement over a period of time to achieve its objectives and goals and be a profitable company and competitive in the market.
Therefore, the administration of each company will define what are its market objectives that will make it more successful and positioned in the long term.
Boston Railroad decided to use the high-low method and operating data from the past six months to estimate the fixed and variable components of transportation costs. The activity base used by Boston Railroad is a measure of railroad operating activity, termed "gross-ton miles," which is the total number of tons multiplied by the miles moved. Transportation Costs Gross-Ton Miles January $1,454,100 323,000 February 1,621,300 361,000 March 1,145,800 234,000 April 1,554,400 350,000 May 1,303,700 281,000 June 1,671,400 380,000 Determine the variable cost per gross-ton mile and the fixed cost. Variable cost (Round to two decimal places.) $fill in the blank 1 per gross-ton mile Total fixed cost $fill in the blank 2
Answer:
Results are below.
Explanation:
Giving the following information:
Transportation Costs Gross-Ton Miles
January $1,454,100 323,000
February 1,621,300 361,000
March 1,145,800 234,000
April 1,554,400 350,000
May 1,303,700 281,000
June 1,671,400 380,000
To calculate the variable and fixed cost under the high-low method, we need to use the following formulas:
Variable cost per unit= (Highest activity cost - Lowest activity cost)/ (Highest activity units - Lowest activity units)
Variable cost per unit= (1,671,400 - 1,145,800) / (380,000 - 234,000)
Variable cost per unit= $3.6
Fixed costs= Highest activity cost - (Variable cost per unit * HAU)
Fixed costs= 1,671,400 - (3.6*380,000)
Fixed costs= $303,400
Fixed costs= LAC - (Variable cost per unit* LAU)
Fixed costs= 1,145,800 - (3.6*234,000)
Fixed costs= $303,400
Cavern Company's output for the current period results in a $6,400 unfavorable direct material price variance. The actual price per pound is $62.00 and the standard price per pound is $60.00. How many pounds of material are used in the current period
Answer:
3,200 unit
Explanation:
Direct materials price variance = Quantity used * (Standard price - Actual price)
-$6,400 = Quantity used * ($60.00 - $62.00)
-$6,400 = Quantity used * -$2.00
Quantity used = -$6,400/-$2.00
Quantity used = 3,200 unit
So, the quantity of pounds of material used in the current period is 3,200 unit
When Joe maximizes utility, he finds that his MRS of X for Y is greater than Px/Py. It is most likely that: Group of answer choices Joe is not consuming good X. Joe's preferences are incomplete. Joe's preferences are irrational. Joe is not consuming good Y.
define accounting ?
Answer:
Accounting is the process of recording financial transactions pertaining to a business. The accounting process includes summarizing, analyzing and reporting these transactions to oversight agencies, regulators and tax collection entities.
Answer:
the action or process of keeping financial accounts.
Explanation:
Help ASAP Please! Accounting class! Lorge Corporation has collected the following information after its first year of sales. Sales were $1,575,000 on 105,000 units; selling expenses $250,000 (40% variable and 60% fixed); direct materials $606,100; direct labor $250,000; administrative expenses $270,000 (20% variable and 80% fixed); and manufacturing overhead $357,000 (70% variable and 30% fixed). Top management has asked you to do a CVP analysis so that it can make plans for the coming year. It has projected that unit sales will increase by 10% next year.
(See screenshots)
Answer:
Lorge Corporation
Contribution margin for the current year
= $315,000 ($3 per unit)
Contribution margin for the proposed year = $346,500
Fixed costs for the current year = $473,100
Break-even units = 157,700 units
Break-even sales dollars = $2,365,500
Explanation:
a) Data and Calculations:
Sales revenue = $1,575,000
Sales units = 105,000 units
Sales price per unit = $15 ($1,575,000/105,000)
Total Variable Fixed
Selling expenses = $250,000 $100,000 (40%) $150,000 (60%)
Direct materials $606,100 606,100
Direct labor $250,000 250,000
Administrative expenses $270,000 54,000 (20%) 216,000 (80%)
Manufacturing overhead $357,000 249,900 (70%) 107,100 (30%)
Total costs $1,733,100 $1,260,000 $473,100
Contribution margin for the current year = $315,000 ($1,575,000 - $1,260,000)
= $3 per unit
Unit sales = 115,500 (105,000 * 1.1)
Sales revenue = $1,732,500
Variable costs 1,386,000 ($15 - $3)
Contribution margin for the proposed year = $346,500 ($3 * 115,500)
Fixed costs for the current year = $473,100
Break-even units = $473,100/$3 = 157,700 units
Break-even sales dollars = $473,100/0.2 = $2,365,500
XZYY, Inc. currently has an issue of bonds outstanding that will mature in 16 years. The bonds have a face value of $1,000 and a stated annual coupon rate of 13.0% with annual coupon payments. The bond is currently selling for $1,176. The bonds may be called in 3 years for 113.0% of the par value. What is your expected quoted annual rate of return if you buy the bonds and hold them until maturity
Answer: 10.66%
Explanation:
The expected quoted annual rate of return when the bonds are bought and being held until maturity will be calculated thus:
Coupon payment = 1000 × 13% = 130
The Yield to Maturity formula will be:
= Rate(maturity period, coupon payment, -price, fave value)
= Rate(16, 130, -1176, 1000)
Yield to Maturity = 10.66%
Therefore, the expected quoted annual rate of return is 10.66%.
a. Balance according to the bank statement at December 31, $283,000.b. Balance according to the ledger at December 31, $245,410.c. Checks outstanding at December 31, $68,540.d. Deposit in transit, not recorded by bank, $29,500.
Answer and Explanation:
The preparation of the bank reconciliation statement is presented below:
Balance as per bank statement as on Dec 31 $2,83,000.00
Add: Deposit in transit $29,500.00
less: cheques outstanding $68,540.00
Adjusted Balance as on 31st December $2,43,960.00
Balance as per Ledger as on Dec 31 $2,45,410.00
Less: Bank debit memo for service charges 750
less: payment of invoice wrongly recorded 700
Adjusted Balance as per 31st December $ 2,43,960.00
g The company is deciding whether to drop product line Apple because it has an operating loss. Assuming fixed costs are unavoidable, if Berry Pie Inc. drops product line Apple and rents the space formerly used to produce product Apple for $20,000 per year, total operating income will be ________.
Fruit Pie Inc. has three product lines—Strawberry, Cherry, and Apple. The following information is available:
Strawberry Cherry Apple
Sales revenue $70,000 $60,000 $31,000
Variable costs (20,000) (15,000) (11,000)
Contribution margin $50,000 $45,000 $20,000
Fixed costs (20,000) (5000) (25,000)
Operating income (loss) $30,000 $40,000 $(5000)
The company is deciding whether to drop product line Apple because it has an operating loss. Assuming fixed costs are unavoidable, if Berry Pie Inc. drops product line Apple and rents the space formerly used to produce product Apple for $20,000 per year, total operating income will be ________.
Group of answer choices
$25,000
$65,000
$11,000
$20,000
Answer:
Fruit Pie Inc.
Assuming fixed costs are unavoidable, if Berry Pie Inc. drops product line Apple and rents the space formerly used to produce product Apple for $20,000 per year, total operating income will be ________.
= $65,000.
Explanation:
a) Data and Calculations:
Strawberry Cherry Apple
Sales revenue $70,000 $60,000 $31,000
Variable costs (20,000) (15,000) (11,000)
Contribution margin $50,000 $45,000 $20,000
Fixed costs (20,000) (5000) (25,000)
Operating income (loss) $30,000 $40,000 $(5000)
Income Statement after the Elimination of Apple:
Strawberry Cherry Total
Sales revenue $70,000 $60,000 $130,000
Variable costs (20,000) (15,000) (35,000)
Contribution margin $50,000 $45,000 $95,000
Fixed costs (20,000) (5000) (25,000)
Fixed costs (Apple's) (25,000)
Rent income 20,000
Operating income (loss) $30,000 $40,000) $65,000
Country A and Country B have had an informal trading arrangement for many years wherein merchants on the border of the countries may freely trade goods without the restriction of fees. Which of the following is true?
a. The government of Country A may not arbitrarily begin to charge fees for items brought in from Country B.
b. Country A and Country B have a binding agreement to this arrangement under customary international law.
c. Country A and Country B have no binding agreement under customary international law.
d. More than one response is correct.
Answer:
d. More than one response is correct.
Explanation:
Even though international law does not follow common law, and informal agreements are not enforceable between countries, they tend to facilitate the relationship between them. For example, Canada and the US do not have a strict border patrol and no one is asking for a wall to be built on the Canadian border. It is accepted that US and Canadian citizens cross almost freely as tourists. If someone tried to enforce a strong border policy, the other government would oppose it and it would turn into a diplomatic mess and would probably not be enforceable at all.
Blackwell, Inc. has a $125,000 liability it must pay five years from today. The company is opening a savings account so that the entire amount will be available when this debt needs to be paid. The plan is to make an initial deposit today and then deposit an additional $30,000 each year for the next three years, starting one year from today. The account pays a 5 percent rate of return. How much does the firm need to deposit today
Answer:
Initial investment= $23,838.78
Explanation:
Giving the following information:
Future Value (FV)= $125,000
Number of periods (n)= 5
Interest rate (i)= 5%
First, we need to calculate the future value of the three deposits using the following formula:
FV= {A*[(1+i)^n-1]}/i
A= annual deposit
FV= {30,000*[(1.05^3) - 1]} / 0.05
FV= $94,575
Difference= 125,000 - 94,575= $30,425
Now, the initial investment today:
FV= PV*(1 + i)^n
Isolating PV:
PV= FV / (1 + i)^n
PV= 30,425 / (1.05^5)
PV= $23,838.78
Which of the following is the least effective action individuals and families can take to protect the environment? Limiting the number of children they have Monitoring and enforcing regulations Choosing products and services from green companies Educating themselves on community and global environmental issues
Answer:
Monitoring and enforcing regulations.
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An educational software company wants to compare the effectiveness of teaching about supply and demand curves between computer animation presentations and textbook presentation. The company tests the economic knowledge of a number of first-year college students, then randomly divides them into two groups. One group uses the animation and the other studies the text. The company retests all the students and compares the increase in economic understanding between the two groups. Is the study described above an experiment? Why or why not?
Answer:
Yes, this is often an experiment. the corporate assigned students to either the animation or the text, instead of watching post hoc ergo propter hoc data.
Explanation:
The explanatory variables are the pre-test data and therefore the assignment to a given group. The responding variable is that the post-test data.
Camper's Edge Factory produces two products: canopies and tents. The total factory overhead is budgeted at $750,000 for the year, divided between two departments ----Cutting, $350,000, and Sewing, $400,000. Each canopy requires 2 direct labor hours in Cutting and 1 direct labor hour in Sewing. Each tent requires 1 direct labor hour in Cutting and 6 direct labor hours in Sewing. Production for the year is budgeted for 20,000 canopies and 10,000 tents.
Required:
a. Determine the total number of budgeted direct labor hours for the year in each department.
b. Determine the factory overhead allocated per unit of each product using the department factory overhead allocation rates using direct labor hours as the base.
Answer:
Camper's Edge Factory
Departments Cutting Sewing
a. The total number of budgeted
direct labor hours for the year 60,000 70,000
b. Products Canopy Tent
Factory overhead per unit $17.50 $40
Explanation:
a) Data and Calculations:
Total budgeted factory overhead = $750,000
Canopy Tent Total
Direct labor hours
Cutting 2 1 3
Sewing 1 6 7
Total direct labor hours 3 7
Budgeted production units 20,000 10,000
Departments Cutting Sewing
Budgeted factory overhead $350,000 $400,000
Direct labor hours:
Canopy 40,000 (20,000 * 2) 10,000 (10,000 * 1)
Tent 20,000 (20,000 * 1) 60,000 (10,000 * 6)
Total direct labor hours 60,000 70,000
Overhead allocation rates $5.833 $5.714
($350,000/60,000) ($400,000/70,000)
Overhead per unit $17.50 ($5.833 * 3) $40 ($5.714 * 7)
. If the Federal Reserve raises interest rates in an autonomous tightening ________. A) the MP curve shifts up, there is an upward movement along the IS curve, and the AD curve shifts to the left to a lower level of equilibrium output B) the MP curve shifts down, there is a downward movement along the IS curve and the AD curve shifts to the right to a higher level of equilibrium output C) the MP curve shifts up, there is a downward movement along the IS curve and the AD curve shifts to the right to a lower level of equilibrium output D) the MP curve shifts down, there is an upward movement along the IS curve and the AD curve shifts to the left to a higher level of equilibrium output
Answer:
A the MP curve shift up ,there is an upward movement along the IS curve
State for each account whether it is likely to have (a) debit entries only, (b) credit entries only, or (c) both debit and credit entries when recording business transactions during the month. Also, indicate the normal balance of each account. 1. Fees Earned , normal balance 2. Utilities Expense , normal balance 3. Accounts Payable , normal balance 4. Supplies , normal balance 5. Cash , normal balance 6. Accounts Receivable , normal balance
Answer:
No. Account Type Likely account entries
1. Fees Earned , normal balance is credit (b) Credit entries only
2. Utilities Expense , normal balance is debit (a) Debit entries only
3. Accounts Payable , normal balance is credit (c) both debit and credit entries
4. Supplies , normal balance is debit (c) both debit and credit entries
5. Cash , normal balance is debit (c) both debit and credit entries
6. Accounts Receivable , normal balance is debit (c) both debit and credit entries
Explanation:
Accounts that normally have debit entries include assets (both long-term and current), expenses, and losses. Accounts that normally have credit entries are liabilities, equity, revenue, income or gains. Most accounts have debit and credit entries before their normal balances are indicated. The accounts with debit entries are mainly expenses and losses, while revenues and income have mainly credit entries.
Provo, Inc., had revenues of $10 million, cash operating expenses of $5 million, and depreciation and amortization of $1 million during 2008. The firm purchased $500,000 of equipment during the year while increasing its inventory by $300,000 (with no corresponding increase in current liabilities). The marginal tax rate for Provo is 40 percent. Free cash flow: What is Provo's free cash flow for 2008
Provo's free cash flow for 2008 is $2,600,000
Income Statement
Revenue $10,000,000
Operating expenses - $5,000,000
Depreciation - $1,000,000
EBIT $4,000,000
Interest expenses - $0
Taxes - $1,600,000 (40% * $4,000,000)
Net Income $2,400,000
Depreciation +$1,000,000
Operating cash flow $3,400,000
Free cash flow = Operating Cash flow - Purchase of equipment - Increase in Inventory
Free cash flow = $3,400,000 - $500,000 - $300,000
Free cash flow = $2,600,000
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Locus Company has total fixed costs of $112,000. Its product sells for $35 per unit and variable costs amount to $25 per unit. Next year Locus Company wishes to earn a pretax income that equals 10% of fixed costs. How many units must be sold to achieve this target income level?
A.1,120.
B. 8,214.
C.11,200.
D.12,320.
E.14,080.
Answer:
D.12,320.
Explanation:
The computation of the number of units to be sold for attaining the target income level is given below:
Target profit
= 10% of fixed cost
= 10% of 112,000
= 11200
Now
Sales needed = (Fixed costs +target profit) ÷ unit contribution margin
= (112,000+11,200) ÷ (35-25)
= 123,200 ÷ 10
= 12,320 units
Kylie Co. owns 67% of Jayzee Inc. On their 12/31/2017 pre-consolidation trial balances, Kylie reports $739,972 Liabilities and Jayzee reports $1,601,119 Liabilities. Jayzee owes Kylie $207,709 on this date. What amount should be reported for Liabilities in Kylie's consolidated financial statements
Answer:
the amount that should be reported for Liabilities in Kylie's consolidated financial statements is $2,187,382
Explanation:
The computation of the amount that should be reported for Liabilities in Kylie's consolidated financial statements is shown below:
= $793,972 + $1,601,119 - $207,709
= $2,187,382
Hence, the amount that should be reported for Liabilities in Kylie's consolidated financial statements is $2,187,382
The same should be considered
503,000 on November 1, 2021, and signed a 12-month note bearing interest at 8%. Interest is payable in full at maturity on October 31, 2022. In connection with this note, Universal Travel Inc. should report interest payable at December 31, 2021, in the amount of
Answer:
$6,707
Explanation:
Calculation to determine what Universal Travel Inc. should report interest payable at December 31, 2021,
Interest payable at Dec 31,2021= 503,000 * 8% * 2 months/12 months
Interest payable at Dec 31,2021= $6706.6
Interest payable at Dec 31,2021= $6707 Approximately)
(November 1 - December 31 = 2 months)
Therefore Universal Travel Inc. should report interest payable at December 31, 2021, in the amount of $6,707
Schell Company manufactures automobile floor mats. It currently has two product lines, the Standard and the Deluxe. Schell has a total of $25,740 in overhead. It currently uses a traditional cost system with overhead applied to the product on the basis of either labor hours or machine hours. Schell has compiled the following information about possible cost drivers and its two product lines:
Schell Company Total Quantity/Amount Consumed by Standard Floor Mat Line Quantity/Amount Consumed by Deluxe Floor Mat Line
1,170 labor hours 740 labor hours 430 labor hours
7,000 machine hours 2,900 machine hours 4,100 machine hours
Required:
a. Suppose Schell uses a traditional costing system with direct labor hours as the cost driver. Determine the amount of overhead assigned to each product line.
b. Suppose Schell uses a traditional costing system with machine hours as the cost driver. Determine the amount of overhead assigned to each product line.
Answer:
Schell Company
Overhead assigned: Standard Deluxe
a. Based on Labor hours $16,280 $9,460
b. Based on Machine hours $10,663 $15,076
Explanation:
a) Data and Calculations:
Total overhead = $25,740
Total Standard Deluxe Overhead Rate
Labor hours 1,170 740 430 $22 ($25,740/1,170)
Machine hours 7,000 2,900 4,100 $3.677 ($25,740/7,000)
Overhead assigned: Standard Deluxe
a. Based on Labor hours $16,280 $9,460
($22 * 740) ($22 * 430)
b. Based on Machine hours $10,663 $15,076
($3.677 * 2,900) ($3.677 * 4,100)
Define the advantages that the law affords affords to business corporations. In view of the many advantages that the law affords affords to business corporations, what additional responsibilities or obligations if any should a business corporation have to the public. If you were advising a client on picking a business form explain why a corporation would be a good choice. Also explain why a corporation would be a bad choice.
The following are the benefits that the law provides to business corporations:
Personal property protection- because the proprietors will have limited accountability for the debts of the company and commitments, lenders will not go for their property funds if the firm cannot give them the money.It is simple to obtain funds by selling stock, allowing the firm to develop by acquiring additional investors.The following are extra responsibilities that a business entity has to the public:
The business company is required to practise Corporate Responsibility, often referred as CSR, which is defined as the public's legal, moral, or political demand of a corporate enterprise. This indicates that the organisation will engage in certain ethical, moral, and charitable actions to assist better the lives of the people in the communities where they operate.This can take the shape of building roads, clinics, schools, bridges, planting trees, or any other operation that benefits society but does not generate a return for the business.
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Read the opening story about Dunkin Donuts and identify at least three types of marketing research that Dunkin used. Fully explain if it is qualitative or quantitative research?
Answer:
Dunkin Donuts has always tried to maintain its currents customers and attract potential customer through their marketing strategies. Since the company has limited products to offer it has to be very keen on their marketing strategies to make their product successful. The company uses undifferentiated target marketing strategies so that its simple menu is available globally.
Explanation:
The old name of Dunkin Donuts was Open kettle. The company mainly focused on Donuts and Coffee. It has simple yet attractive menu since it specializes in Donuts and none of the competitors have been successful till date to offer Donuts with exact taste like Dunkin Donuts. The company struggles to promote its brand globally. The company has been successful to serve its customers in 40+ countries.
