Elderly travelers as well as those who are physically challenged find it hard to climb stairs when they are allotted motel rooms which are not on the first floor.The Convenience Inn has succeeded in catering to this specific group of customers via its motels,all of which have one floor of rooms with no stairs to climb.Which of the following refers to The Convenience Inn's success in identifying distinct groups of consumers whose needs,wants,and purchasing behavior differ from others in important ways?A) market penetrationB) market developmentC) market segmentationD) product developmentE) diversification

Answers

Answer 1

Answer:

C) market segmentation

Explanation:

The market segmentation refers to the segmentation of the market i.e division that are depended upon various attributes like the same interested, needs, locations, taste and preferences. It could be behavior, geographical, psychographic, demographic, etc

In the given situation, since Convenience Inn is succeeded in catering to the particular customer groups so this represents the market segmentation

Related Questions

why does human want change over a period of time ?

Answers

Every human has a desire for better standards of living. For this, they need to change with their desires and wants for the better in terms of food, clothing, and living

XYZ assigns $6,000,000 of its accounts receivables as collateral for a $2 million 8% loan with a bank. Sun Inc. also pays a finance fee of 1% on the transaction upfront. What would be recorded as a gain (loss) on the transfer of receivables

Answers

Answer:

Explanation:

Data provided in the question

Account receivable assigned = $6,000,000

For Collateral = $2 million

Percentage = 8%

Finance fee = 1%

Based on the above information, the amount of gain or loss that should be recorded at the time of transfer of receivable is zero as the account receivable is used for a collateral purpose ,not for sale purpose

Therefore, the $0 should be recorded

Ashley bought a desktop computer and a laptop computer. Before finance charges, the laptop cost $350 more than the desktop. She paid for the computers using two different financing plans. For the desktop the interest rate was 7% per year, and for the laptop it was 6% per year. The total finance charges for one year were $398. How much did each computer cost before finance charges

Answers

Answer:

Laptop = $3250

Desktop = $2900

Explanation:

Total finance charge = $398

Laptop cost = 350 + x

Desktop = X

Workings

Finance cost = (7% *X ) + (6% * 350+x ) = 398

0,07 X + 0.06 X + 21 = 398

0.13 X + 21 = 398

0.13 X = 398 -21

0.13 X = 377

Therefore ,X = 377/0.13

=2900

Cost of Desktop = 2900

Cost of Laptop =2900+350 =3,250

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