Assume Bob of "Gut-Bomb Burgers" Corp. would like to increase his company's market share by one share point to a total of nine percent. The burger industry's total marketing effort is $50 million. Bob is currently spending $4 million on marketing. How much additional money would Bob have to invest in marketing to increase his company's market share by one share point?

Answers

Answer 1

Answer:

$750,000

Explanation:

Calculation for the additional money that Bob have to invest in marketing to increase his company's market share by one share point

Based on the information given we were told that the burger industry's total marketing effort was the amount of $50 million, this means that the share of point will be calculated as :

Share of point=Total marketing effort of $50,000,000/100

Share of point=$500,000

Second step is for us to make use of the 1.5 rule from the parity budget by multiplying it with the amount of $500,000

Hence,

Additional money=$500,000*1.5

Additional money=$750,000

Therefore the additional money that Bob have to invest in marketing to increase his company's market share by one share point will be $750,000


Related Questions

Links Cable Network has decided to offer a one-hour appointment window for customers needing installation or repair of its service, which will require the company to have several technicians on call. Links hopes this practice will give it an advantage over the competition, none of which have adopted such a practice. Links Cable Network is introducing a(n) ______ change.

Answers

Answer:

Radically innovative.

Explanation:

In this scenario, Links Cable Network has decided to offer a one-hour appointment window for customers needing installation or repair of its service, which will require the company to have several technicians on call. Links hopes this practice will give it an advantage over the competition, none of which have adopted such a practice. Links Cable Network is introducing a radically innovative change.

A radically innovative change is a strategic business approach aimed at developing the business drastically.

Data for Shelby Company for the current year is as follows: Sales Revenue $10,000 Cost of Goods Sold: Beginning Merchandise Inventory $3,000 Net Cost of Purchases 7,000 Cost of Goods Available for Sale 10,000 Less: Ending Merchandise Inventory 2,000 Cost of Goods Sold 8,000 Gross Profit $2,000 Assume that the ending Merchandise Inventory was accidentally overstated by $500. What are the correct amounts for Cost of Goods Sold and Gross Profit?

Answers

Answer:

$8,500 and $1,500

Explanation:

The computation of the corrected amount for the cost of goods sold and the gross profit is shown below:

Since the ending inventory is overstated by $500 that means it is extra added so we deduct this amount from the ending inventory i.e

= $2,000 - $500

= $1,500

Now the cost of goods sold is

= Sales revenue - ending inventory

= $10,000 - $1,500

= $8,500

And, as we know that

Gross profit = Sales revenue - the cost of goods sold

= $10,000 - $8,500

= $1,500

Linda’s Autoplex performs oil changes on automobiles, light trucks, and sport utility vehicles. She is a profit- maximizing business owner whose firm operates in a competitive market. The marginal cost of an oil change is $10. The marginal productivity of the last worker that Linda hired was 1.5 oil changes per hour. What is the maximum hourly wage that Linda was willing to pay the last worker hired?

Answers

Answer:

$15 per hour

Explanation:

In order for a profit maximizing firm to operate in a competitive market, the marginal revenue product (MRP) must be equal to the marginal cost (MC).

MRP = 1.5 oil changes per hour x $10 per oil change = $15

since MRP = MC, then Linda should pay her worker a maximum of $15 per hour

4. Mathew is a brand manager for a large chocolate producer. Every six months, Mathew and a team of colleagues review the new product proposals that come from employees and managers and choose two that the company will pursue. This activity is part of

Answers

Answer:

product screening

Explanation:

The activity being described in this question is part of the product screening. This is a step in the product development process where different product designs are evaluated and analyzed according to the company's goals and criteria and those that meet all of their requirements are chosen for production while the ones that don't are scraped. This is what Mathew is doing by choosing the two product proposals that meet the companies requirements and which they believe will be good to pursue.

what is diminishing return law???

Answers

Answer:

Numerous different factors are presumed constant by the law. An additional description is given below.

Explanation:

In psychology, a definition that unless certain input factor becomes continued to increase whereas some considerations (hardware as well as a conference room) are kept constant, the outcome per unit including its dependent variable will inevitably decrease.This law specifically states that such an increased amount of some kind of single manufacturer component would result in a decrease in gross profit efficiency.

The law of diminishing return is that marginal return states that, at some point that adding an additional factor of the production results in smaller increases in the output.

Hope this helps!

An agent of a broker-dealer "A" has been terminated and is associating with broker-dealer "B." The terminated agent agrees to turn over his clients to another agent at broker-dealer "A" in return for half of the commissions generated by those clients over the following year. This arrangement is:

Answers

Answer: Prohibited

Explanation:

This agreement is prohibited because agents working in different firms are not allowed to split commissions. The agent who has been terminated from broker-dealer A is associating with broker-dealer B and seeing as the arrangement is for a year, it will last the entirety of the time that both agents will be in different firms.

A project manager has just found out that a major subcontractor for her project is consistently late delivering work. The project team member responsible for this part of the project does not get along with the subcontractor. To resolve the problem, the project manager says, "You both will have to give up something to solve this problern," What conflict resolution method is she using

Answers

Answer:

compromise

Explanation:

Compromise as a conflict resolution strategy is one that involves finding acceptable reasons such that all the parties involved in the conflict have their concerns satisfied partly.

The project manager saying "You both will have to give up something to solve this problem" means that both parties involved in the conflict will have to come to an agreement that suits or benefits both parties.

Cheers.

How do I do this? I think I know how But I am not 100% sure! Thanks in advance! I will mark answer the Branliest! Calculate the break-even level of customers needed.

Answers

Answer:

Break-even point in unit = 250 units

Explanation:

Given:

Fixed cost = $500

Variable cost = $2

Number of customer = 325

Sales amount = $4

Find:

Break-even point

Computation:

Break-even point in unit = Fixed cost / (SP - VC)

Break-even point in unit = 500 / ($4 - $2)

Break-even point in unit = 250 units

The Securities and Exchange Commission: Multiple Choice verifies the accuracy of the information contained in the prospectus. publishes red herrings on prospective new security offerings. examines the prospectus during the Green Shoe period. reviews registration statements to ensure they comply with current laws and regulations. determines the final offer price once they have approved the registration statement. Next Visit question mapQuestion 24 of 25 Total24 of 25 Prev

Answers

Answer:

reviews registration statements to ensure they comply with current laws and regulations.

Explanation:

The Securities and Exchange Commission (SEC) is a governmental agency saddled with the sole responsibility of regulating the securities or capital markets, as well as protecting investors in a country.

In the United States of America, the Securities and Exchange Commission (SEC) as an independent government agency was established under the Securities Act of 1933 and the Securities and Exchange Act of 1934 of the United States of America. It has the power to propose securities rules and regulations, and enforce federal securities law in the securities market.

Hence, Securities and Exchange Commission reviews registration statements of bond issuers, investment advisers etc, to ensure they comply with current laws and regulations.

Andy Seagroves purchased a computer from Best Buy. Best Buy did not disclose to him that the computer was a return item. There was no indication of any price difference between the computer Andy bought and the unopenedcomputers. Andy experiences significant difficulties with the computer and returns it to Best Buy. Andy indicates that he would like to have a new computer and that the price is now $150 more. Best Buy indicates that it is happy to take the return on the computer and credit Andy's account, but that it has no further liability.
a. Best Buy's position is correct.
b. Andy has no damages since Best Buy took back the computer.
c. Andy is entitled to recover the price difference so that he can replace the computer.
d. Andy is entitled to the return, but noadditional damages.
e. none of the above

Answers

Answer: c. Andy is entitled to recover the price difference so that he can replace the computer.

Explanation:

Most times when selling gadget integrity should be a watch word for many sellers. Selling a gadget knowing very well it has fault and not disclosing it to the buyer is a big offense that can and should be filed for a law suit if terms wanted are not met. Due to the damages that Andy got on the gadget on buying it, he is entitled to being paid the recovery price difference to get another laptop.

Seafood Trading Co. commenced operations during the year as a large importer and exporter of seafood. The imports were all from one country overseas. The export sales were conducted as drop shipments and were merely transshipped at Seattle. Seafood Trading reported the following data: Purchases during the year $12.0 million Shipping costs from overseas 1.5 million Shipping costs to export customers 1.0 million Inventory at year end 3.0 million What amount of shipping costs should be included in Seafood Trading’s year-end inventory valuation? A. $250,000 B. $0 C. $1,125,000 D. $375,000

Answers

Answer:

D. $375,000

Explanation:

given data

Purchases during the year =  $12.0 million

Shipping costs from overseas = 1.5 million

Shipping costs to export customer =  1.0 million

Inventory at year end = 3.0 million

solution

we get here Seafood Trading’s year-end inventory valuation.

and we know here that shipping cost to export to customers is selling expense but not include the inventory.

so

shipping costs = ( Inventory at year-end ÷ Purchases during the year ) × Shipping costs from overseas    ..................1

put here value and we get

shipping costs = [($3.0 million ÷ $12.0 million) × $1.5 million]  

shipping costs =  $375,000

If a typical U.S. company correctly estimates its WACC at a given point in time and then uses that same cost of capital to evaluate all projects for the next 10 years, then the firm will most likely

Answers

Available Options Are:

A. Become riskier over time, but its intrinsic value will be maximized.

B. Become less risky over time, and this will maximize its intrinsic value.

C. Accept too many low-risk projects and too few high-risk projects.

D. Become more risky and also have an increasing WACC. Its intrinsic value will not be maximized.

E. Continue as before, because there is no reason to expect its risk position or value to change over time as a result of its use of a single cost of capital.

Answer:

Option D. Become more risky and also have an increasing WACC. Its intrinsic value will not be maximized.

Explanation:

The reason is that different projects require different level of funding. If we are not increasing Debt and Equity at the same proportion for funding all the projects then we are actually increasing our WACC which means that the acceptability of the projects will not be appropriate here. The risk profile of all individual projects also matter because we use Ke cost of equity to calculate the WACC, which is calculated using the CAPM formula. And Beta Asset is the risk of the individual project industry which is used in the CAPM formula. All this increases the WACC which shows that the risk profile of the company has grown upwards.

Furthermore, if the WACC is higher then the intrinsic value of the projects can not be maximized and that's the reason why most firms try to have optimal level of capital structure (Percentage of equity and debt that gives lowest WACC).

Hence the option D is correct.

An entrepreneur establishes a social justice online retail company. The company purchases authentic artwork, jewelry and crafts at a fair price from artisans in developing countries and then sells them through a website. As a company following a differentiation strategy, which of these functional-level strategies will be important for sustaining the business?a. Developing a robust marketing program to promote the social justice elements of the business and gain insights into consumer purchasing behavior on the websiteb. Leveraging its purchasing power to pressure artisans into selling their goods at a reduced pricec. Adopting a lean manufacturing technique to reduce production costsd. Incentivizing employees with bonuses for cutting costs within the operation

Answers

Answer:

a. Developing a robust marketing program to promote the social justice elements of the business and gain insights into consumer purchasing behavior on the website

Explanation:

In order to sustain the business, the entrepreneur should create a robust marketing program in which he is able to promote the components of social justice and also the behavior of the consumer on the website so that he gets to know how much people are active in his website, what are the problem people are facing, etc

Hence, the correct option is a

Milner Developers proposed an offer to Henry Wright,an independent contractor,offering to hire him for their next project.They offered him a certain rate and specified the contract details along with describing the stipulated mode of acceptance but received no response.Wright responded to the offer after a delay of two months with a quote for a higher amount than that mentioned by Milner Developers.Do the two parties have a binding contract?
A) No,because the offer made by Milner Developers was ambiguous.
B) No,because Wright's letter was a counteroffer to the original offer.
C) Yes,because Milner Developers did receive a response from Wright.
D) Yes,because Wright's silent signaled his acceptance of the offer.

Answers

Answer: b. No, because Wright's letter was a counteroffer to the original offer.

Explanation:

Contract is issued based on a binding agreement between two parties, the employer and the employee. The employer gives the terms and conditions which embeds the allowances, while the employee receives the letter and is either expected to give a response there or after a specific period of time, the letter cannot be changed by the employee after delay but there could be negotion within the time frame given. Wright had to offence to be blamed for; 1) he delayed the response. 2) Requesting a higher amount after a long while.

Malcolm Lewis has come up with the idea of a system for picking up people's cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to

Answers

Answer:

Franchising

Explanation:

Franchising is a strategy that companies use to expand their business in which one party called the franchisee pays the other party the franchisor a specific amount of money to have access to the company's processes, knowledge and brand to sell the product or service in a specific place using the name of the company. This would be the best suited strategy for this service because the company can expand without having to get a big amount of capital using the resources of other people and this can allow to grow faster and the franchisee can have a better knowledge of the specific market.

In the second case study, why did the court MOST likely feel that the agent's limited dealings with the buyer did not constitute the creation of an agency? A) The agent never spoke directly with the buyer. B) Dual agency is illegal. C) The buyer and agent did not complete an agency agreement, either oral or written. D) The buyer did not like the agent from the very beginning.

Answers

Answer:

C) The buyer and agent did not complete an agency agreement, either oral or written.

Explanation:

Agency agreement, which is a binding contract between an agent and another person, (most likely a buyer) is an important document which helps to establish the relationship between both and the agency which renders the help. Since, there was no agreement whether oral or written, their dealings do not constitute the creation of an agency.

Claire Nevsky is in charge of advertising for her company and has produced a 30-second television spot to promote one of the company's new products. One of her assistants just out of college believes that the commercial has too much visual and audio information packed into such a small amount of time. The assistant is specifically concerned about limits in the receiver's

Answers

Answer:

Channel capacity

Explanation:

The channel capacity is the rate in which the data and information could be converted through a channel of communication

Here, in the given question as it is mentioned that the commercial includes more visual and audio information that to be converted into a less amount of time so this determines the channel capacity for the limits

The two fundamental sources of marketing research problems are a. ineffective advertising and change. b. poor sales and ineffective advertising. c. planned change and unplanned change. d. technological advancement and customer suggestions.

Answers

Answer:

Option c (planned change and unplanned change) is the correct choice.

Explanation:

Marketing research seems to be the sequential as well as analytical assessment, compilation, review, and distribution of knowledge about marketing performance and customer concerns with the specific goal of helping executives in decision-making related to recognizing and solving advertising major challenges.The challenge regarding marketing research seems to be the assessment of Retailers' advantages and disadvantages. Vis-a-vis certain main competitors as regards factors affecting the profitability including its shop.

3 other alternatives aren't relevant to the subject. So that the option here is just the appropriate one.

Mortgage loan originator Carol is in a hurry to leave on her vacation, and she leaves a customer's file that contains his Social Security number and bank account numbers on her desk. Carol's carelessness is violating what federal law

Answers

Answer: Fair and Accurate Credit Transaction Act

Explanation:

From the question, we are informed that Mortgage loan originator Carol is in a hurry to leave on her vacation, and she leaves a customer's file that contains his Social Security number and bank account numbers on her desk.

Carol is violating the Fair and Accurate Credit Transaction Act. The Act was put in place to detect and also hinder Identity theft.

Jarden Company has credit sales of $3,600,000 for year 2017. On December 31, 2017, the company’s Allowance for Doubtful Accounts has an unadjusted credit balance of $14,500. Jarden prepares a schedule of its December 31, 2017, accounts receivable by age. On the basis of past experience, it estimates the percent of receivables in each age category that will become uncollectible. This information is summarized here. December 31, 2017 Accounts Receivable Age of Accounts Receivable Expected Percent Uncollectible $ 830,000 Not yet due 1.25 % 254,000 1 to 30 days past due 2.00 86,000 31 to 60 days past due 6.50 38,000 61 to 90 days past due 32.75 12,000 Over 90 days past due 68.00 Problem 7-3A Part 1 Required: 1. Estimate the required balance of the Allowance for Doubtful Accounts at December 31, 2017, using the aging of accounts receivable method.

Answers

Answer:

$41,650

Explanation:

The computation of Estimate the required balance of the Allowance for Doubtful Accounts is shown below:-

Particulars     Account receivable    %       Estimated uncollectible

Not yet due       $830,000           1.25%            $10,375

1 to 30 days       $254,000             2%                $5,080

31 to 60 days    $86,000             6.50%             $5,590

61 to 90 days   $38,000               32.75%           $12,445

Over 90 days    $12,000               68.00%           $8,160

Estimated balance                                                $41,650

Define Networking
Explain types of Network
Explain topologies​

Answers

Answer: Network topology is the way a network is arranged , including the physical or logical description of how links and nodes are set up to relate to each other. There are numerous ways a networks can be arranged , all with different pros and cons and some are more useful in certain circumstances than others. hope you  understand

Explanation:

only a monopolistically competitive firm operates at its efficient scale. both a perfectly competitive firm and a monopolistically competitive firm operate at their efficient scale of production. neither a competitive firm nor a monopolistically competitive firm charges a markup over marginal cost. only a perfectly competitive firm operates at its efficient scale.

Answers

Answer:

Correct Answer:

only a monopolistically competitive firm operates at its efficient scale.

Explanation:

In a given market, a given organization or firm could operate either in a monpolistically competitive or perfectively competitive at its efficient scale. However, in the long run, only a monopolistically competitive firm operates at its efficient scale.

The decision to take less salary in a year when the company was less profitable and employees' pay was cut is an example of Nishimatsu's:

Answers

Answer: commitment

Explanation:

The Chief Executive Officer of Japan Airlines, who was Haruka Nishimatsu, was an example of a strategic leader who had a high performance.

The The decision to take less salary in a year when the company was less profitable and employees' pay was cut is an example of Nishimatsu commitment to the company.

Bunkhouse Electronics is a recently incorporated firm that makes electronic entertainment systems. Its earnings and dividends have been growing at a rate of 30%, and the current dividend yield is 2%. Its beta is 1.2, the market risk premium is 8%, and the risk-free rate is 4%. (LO13-4) a. Use the CAPM to estimate the firm’s cost of equity. b. Now use the constant growth model to estimate the cost of equity. c. Which of the two estimates is more reasonable?

Answers

Answer:

a. 13.60 %

b. 10.00 %

c. CAPM accounts for investment risk and can be applied by any company irregardless of dividend size or growth rate.

Explanation:

Cost of Equity is the return required by holders of Common Stock

1. CAPM

Cost of Equity = Expected Return on Risk Free Security + Company`s Beta × Market Risk Premium

                       = 0.04 + 1.20 × 0.08

                       = 13.60 %

2. Constant growth model

Cost of Equity = Current Dividend Yield + Expected Growth

                        = 2 % + 8 %

                        = 10.00 %

On May 10, 2017, Vaughn Co. enters into a contract to deliver a product to Greig Inc. on June 15, 2017. Greig agrees to pay the full contract price of $1,990 on July 15, 2017. The cost of the goods is $1,310. Vaughn delivers the product to Greig on June 15, 2017, and receives payment on July 15, 2017. Prepare the journal entries for Vaughn related to this contract. Either party may terminate the contract without compensation until one of the parties performs.

Answers

Answer:

June 15, 2017, goods sold on account to Greig

Dr Accounts receivable 1,990

    Cr Sales revenue 1,990

Dr Cost of goods sold 1,310

    Cr Merchandise inventory 1,310

July 15, 2017, payment collected from Greig

Dr Cash 1,990

    Cr Accounts receivable 1,990

The transaction must be recorded only after some type of consideration is exchanged between the parties.

On January 1, a company issues bonds dated January 1 with a par value of $320,000. The bonds mature in 5 years. The contract rate is 7%, and interest is paid semiannually on June 30 and December 31. The market rate is 6% and the bonds are sold for $333,650. The journal entry to record the first interest payment using the effective interest method of amortization is: (Rounded to the nearest dollar.)

Answers

Answer: Debit interest expense $10,010, debit premium on bonds payable $1,190, credit cash $11,200.

Explanation:

Given the following :

Par value = $320,000

Bonds payable = $333,650

Market rate = 6% compounded semianually

Contract rate = 7%

Cash credited :

Par value * contract rate = $320,000 * 0.07 * 0.5 = $11,200

Interest Expense :

Bonds payable * market rate * 0.5

$333,650 * 0.06 * 0.5 = $10,009.5 (debit)

= $10,010 ( nearest dollar)

Discount Premium on bonds :

Cash - interest expense

$11200 - $10010 = $1,190

"A customer contributed $20,000 to a variable annuity contract. The account value has grown over the years and the NAV is now $35,000. The customer is now age 60, and takes a lump-sum distribution of $20,000 to pay for expenses. Which statement is TRUE?"

Answers

Answer: C. $15,000 of the distribution is taxable and $5,000 is not taxable

Explanation:

The options to the question are:

A The entire $20,000 distribution is not taxable

B $5,000 of the distribution is taxable and $15,000 is not taxable

C $15,000 of the distribution is taxable and $5,000 is not taxable

D The entire $20,000 distribution is taxable

It should be noted that variable annuity contributions are typically not tax-deductible. Since the customer contributed $20,000 to a variable annuity contract and the account value has grown over the years and the NAV is now $35,000; when the customer takes a lump-sum distribution of $20,000. From the $20,000, $15,000 of the distribution is taxable and $5,000 is not taxable.

"A client surrenders a variable annuity contract 5 years after purchase because of poor performance. The customer invested $50,000 and redeemed it when the NAV was $40,000, however the customer only received $37,000 because a $3,000 surrender fee was imposed. The tax consequence is:"

Answers

Answer:  D. $10,000 deductible ordinary loss and $3,000 non-deductible loss

Explanation:

Should a person surrender a variable annuity early, their cost basis will be  the amount they invested to get the annuity and the redemption amount will be considered as sales proceeds. If the sales proceeds are less than the cost basis, this is a loss and will be treated as a deductible ordinary loss.

The surrender fee will not however be treated as an deductible loss meaning that in this case $3,000 would be a non-deductible loss and $10,000 would be a deductible ordinary loss.

Which of the following statements is CORRECT? a. The specific risk premium used in the CAPM is the same as the risk premium used in the bond-yield-plus-risk-premium approach. b. Beta measures market risk, which is, theoretically, the most relevant risk measure for a publicly-owned firm that seeks to maximize its intrinsic value. This is true even if not all of the firm's stockholders are well diversified. c. An advantage shared by both the DCF and CAPM methods when they are used to estimate the cost of equity is that they are both "objective" as opposed to "subjective," hence little or no judgment is required. d. The discounted cash flow method of estimating the cost of equity cannot be used unless the growth rate, g, is expected to be constant forever. e. If the calculated beta underestimates the firm's true investment risk—i.e., if the forward-looking beta that investors think exists exceeds the historical beta—then the CAPM method based on the historical beta will produce an estimate of rs and thus WACC that is too high.

Answers

Answer:

Correct Answer:

b. Beta measures market risk, which is, theoretically, the most relevant risk measure for a publicly-owned firm that seeks to maximize its intrinsic value. This is true even if not all of the firm's stockholders are well diversified.

Explanation:

In the Options given above, the only one that is TRUE is Option B which is about a Beta measures market risk found in a publicly-owned firm.

Silca Electronics Inc. is a consumer-electronics company based in the country of Pelo. It has approximately 300 stores across the country and is already active in three foreign countries. It attempts to establish itself successfully in the country of Zevar, and uses its low-cost strategy to do so. However, due to the additional costs associated with training, coordinating across geographic distances, and other costs associated with doing business in an unfamiliar cultural and economic environment, Silca Electronics Inc. incurs huge financial losses in Zevar. In this scenario, Silca Electronics Inc.'s failure to establish itself successfully in Zevar occurs most likely because:

Answers

Answer:

It under-estimated its cost and liabilities in expanding to Zevar market

Explanation:

The pricing strategy adopted by Silca is low cost , which is the practice of stimulating demand and gaining market share through setting a lower price with the benefit of higher  profit per sale , which is made possible as a result of lower cost of production.

However , the processes involved in expansion to Zevar attracted additional costs which violated the the lower cost principle, as the cost of operation became higher than would have been , leading to a financial loss.

It is apparent here that Silca did not do its due diligence properly before going ahead with the expansion move as cost and liabilities appeared to have been under estimated.

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