A primary function of the promotional mix is to Multiple Choice explain how to use a product. persuade consumers to try a product. inform customers of complementary offerings. inform customers of pricing changes. point out flaws in competitors' products.

Answers

Answer 1

Answer: persuade consumers to try a product.

Explanation:

The Promotional Mix has to do with the promotional tools which are used by a company in order to create, and increase the demand for the goods and services offered by the company.

The Promotional Mix integrates promotional tools like direct marketing, personal selling, Advertising, Sales Promotion, etc

The promotional mix is useful in informing the prospective buyers about the importance of a good or service and also convince them to try it and the benefits attached to the product.


Related Questions


Marketing covers several elements and concepts. At the center of all marketing efforts is:

Answers

Group of answer choices profits

At the center of all marketing efforts is the customer for understanding and meeting customer needs, wants and preferences is the primary focus of marketing.

The customer centric involves identifying target markets, conducting market research and developing products or services that resonate with consumers.

The effective marketing strategies aim to create value for customers, build strong relationships, and satisfy their demands better than competitors.

The customer serves as the guiding force that shapes marketing strategies and determines their success in the ever-evolving marketplace.

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Montana Industries has computed the following unit costs for the year just ended:

Variable manufacturing overhead $85
Fixed manufacturing overhead 20
Variable selling and administrative cost 18
Fixed selling and administrative cost 11

Which of the following choices correctly depict amounts included in the per-unit cost of inventory under variable costing and absorption costing?
a. Variable, $85; absorption, $105.
b. Variable, $85; absorption, $116.
c. Variable, $103; absorption, $116.
d. Variable, $103; absorption, $105.
e. None of the answers is correct.

Answers

Answer:

a. Variable, $85; absorption, $105.

Explanation:

The options that correctly depict amounts included in the per-unit cost of inventory under variable costing and absorption costing is:

i. Variable costing = Variable manufacturing overhead

Variable costing = $85

ii. Absorption costing = Variable manufacturing overhead + Fixed manufacturing overhead

Absorption costing = $85 + $20

Absorption costing = $105

Tax Savings. John and Cheryl just borrowed $30,000 on a home equity line of credit. The interest rate for the loan is 6.75% for the entire year, and they took out the loan on May 1. John and Cheryl are in the 28% tax bracket. What will be their tax savings for the first year ending December 31st

Answers

Answer:

$378

Explanation:

Interest expenses in current year = Amount of borrowing*Interest rate*8 month/12 months

Interest expenses in current year = $30,000 * 6.75% * 8/12

Interest expenses in current year = $1,350

Tax saving on interest expenses = Interest expenses * Tax rate

Tax saving on interest expenses = $1,350 * 28%

Tax saving on interest expenses = $378

So, their tax savings for the first year ending December 31 will be $378.

In 2011, Starbucks terminated a contract with Kraft Foods that allowed Kraft to sell bagged Starbucks coffee in grocery stores. The early termination resulted in litigation between Kraft and Starbucks. After an arbitrator found in Kraft's favor, Starbucks recorded a liability for $2.8 billion.

Required:
This behavior is typical of many companies today. What is your opinion on the reasons companies behave this way? Is it realistic? Why or why not?

Answers

Answer:

Starbucks and Kraft Foods

The reasons companies terminate contracts before their expiration include impossibility of performance, material breaches of contract terms, misrepresentation, fraud, lack of capacity, mutual mistake, and frustration.

The reason for Starbucks' termination of the contract was "multiple material breaches."  These were not established by the arbitrator, who  delivered judgment in Kraft's favor.

It is not always realistic to terminate a long-standing contract without abiding by the contract termination terms because the damages and accruing interests that can be awarded against the terminating company may be too huge.

Explanation:

The "multiple material breaches" that Starbucks alleged against Kraft included the allegation that "Kraft did not always meet minimum advertising budgets or keep Starbucks involved in major initiatives."  According to Starbucks, these violations eroded its "brand equity."

Consolidated Freightways is financing a new truck with a loan of $60,000 to be repaid in six annual end-of-year installments of $13,375. What annual interest rate is Consolidated Freightways paying

Answers

Answer:

9%

Explanation:

Calculation to determine What annual interest rate is Consolidated Freightways paying

Based on the information given we would be using Financial calculator to determine the ANNUAL INTEREST RATE

PV= $60,000

PMT= -$13,375

N= 6

I/Y=?

Hence:

I/Y = 9%

Therefore annual interest rate that Consolidated Freightways is paying will be 9%

Suppose that city leaders want to prevent the price of AA batteries from rising when tornadoes threaten Tulsa, Oklahoma. They impose a price ceiling of $8 for packages of AA batteries. c. This price ceiling of $8 per pack will impact the AA battery market during a typical week. d. What are quantity demanded and quantity supplied with the price ceiling in effect during the weeks when tornadoes threaten Tulsa

Answers

I have attached the word document below, it includesall the necessary information. I hope it will be helpful.

Answer:

The market for packs of AA batteries during a typical week in Tulsa, Oklahoma is described in the table below. Price (dollars)

$20

18

16

14

12

10

8

6 AA Battery Market

Quantity of Batteries

Explanation:

I have attached the document in which the answer is explained in quite detail. I hope this will help. Thanks

short term finance is required for 5 years true or false​

Answers

Answer:

yeah, its true

Explanation:

Answer: true

Explanation:

A young investment manager tells his client that the probability of making a positive return with his suggested portfolio is 80%. If it is known that returns are normally distributed with a mean of 8%, what is the risk, measured by standard deviation, that this investment manager assumes in his calculation

Answers

Answer:

9.5%

Explanation:

we solve for the z value using

z = barX - μ/σ

= 0-0.08/σ

= p(x>0) = 0.80

1-0.80 = 0.20

0-0.08/σ = 0.20

using the z calculator we find the z score using a p value of 0.20

= -0.842

0-0.08/σ = -0.842

-0.08 = -0.842σ

Divide through by -0.842

0.08/0.842 = σ

0.095 = σ

The risk measured by the standard deviation at 80%= 9.5%

Thank you

Match each marketable security with its description. (a) Eurodollar deposit (b) Banker's acceptance (c) Federal agency issue (d) Commercial paper (e) Repurchase agreement (f) Treasury bill (g) Money market mutual fund (h) Negotiable certificate of deposit (i) Treasury note 1. ________ A short term, unsecured promissory note issued by a corporation. 2. ________ An obligation of the U.S. Treasury with common maturities of 91 to 182 days. 3. ________ A portfolio of marketable securities. 4. ________ An arrangement whereby a bank or securities dealer sells specific marketable securities to a firm and agrees to purchase them in the future. 5. ________ An obligation of the U.S. Treasury with mutual maturities of between one and seven years. 6. ________ Negotiable instrument evidencing the deposit of a certain number of dollars in a commercial bank. 7. ________ An instrument issued by the Federal National Mortgage Association. 8. ________ Funds deposited in banks located outside the U.S. and denominated in U.S. dollars. 9. ________ Short term credit arrangement used by businesses to finance transactions with foreign countries or firms with unknown credit capacities.

Answers

Answer: See explanation

Explanation:

1. A short term, unsecured promissory note issued by a corporation. = Commercial paper

2. An obligation of the U.S. Treasury with common maturities of 91 to 182 days. = Treasury bill

3. A portfolio of marketable securities. = Money market mutual fund

4. An arrangement whereby a bank or securities dealer sells specific marketable securities to a firm and agrees to purchase them in the future. = Repurchase agreement

5. An obligation of the U.S. Treasury with mutual maturities of between one and seven years. = Treasury note

6. Negotiable instrument evidencing the deposit of a certain number of dollars in a commercial bank. = Negotiable certificate of deposit

7. An instrument issued by the Federal National Mortgage Association. = Federal agency issue

8. Funds deposited in banks located outside the U.S. and denominated in U.S. dollars. = Eurodollar deposit

9. Short term credit arrangement used by businesses to finance transactions with foreign countries or firms with unknown credit capacities = Banker's acceptance.

Necesito un susario de la uanl de aspirante con admisión rechazada

Answers

Answer:

ta bueno pue

Explanation:

Nathan's Athletic Apparel has 2,000 shares of 6%, $100 par value preferred stock the company issued at the beginning of 2020. All remaining shares are common stock. The company was not able to pay dividends in 2020, but plans to pay dividends of $25,000 in 2021.
Required:
Assuming the preferred stock is cumulative and noncumulative, how much of the $25,000 dividend will be paid to preferred stockholders and how much will be paid to common stockholders in 2021?

Answers

Answer:

Cumulative Noncumulative

Preferred Dividend 2021 $12,000 $12,000

Preferred Dividend in arrears for 2020

$12,000 $0

Remaining dividend for common Stock holders $1,000 $13,000

Explanation:

Calculation to determine how much of the $25,000 dividend will be paid to preferred stockholders and how much will be paid to common stockholders in 2021

First step is to calculate the Dividend to be paid to preferred stock holders

Dividend to be paid to preferred stock holders=(2000*$100)*6%)

Dividend to be paid to preferred stock holders=$12,000

Now let determine how much of the $25,000 dividend will be paid to preferred stockholders and how much will be paid to common stockholders in 2021

CUMULATIVE NONCUMULATIVE

Preferred Dividend 2021 $12,000 $12,000

Preferred Dividend in arrears for 2020

$12,000 $0

Remaining dividend for common Stock holders $1,000 $13,000

($25,000-$12,000+$12,000=$1,000)

($25,000-$12,000=$13,000)

Total Dividend $25,000 $25,000

Liz Chapa manages a portfolio of 250 common stocks. Her staff compiled the following rate of return performance statistics for two new stocks: Stock Mean Standard Deviation Salas Products, Inc. 15% 5% Hot Boards, Inc. 20% 5% What is the coefficient of variations for both stocks

Answers

Answer: See explanation

Explanation:

The coefficient of variations for both stocks will be calculated thus:

For Salas Product

Coefficient of Variation = Standard deviation / Mean × 100

= 5/15 × 100

= 1/3 × 100

= 33.33%

Hot boards:

Coefficient of Variation = Standard deviation / Mean × 100

= 5/20 × 100

= 1/4 × 100

= 25%

Select the correct answer
What is a federal budget
A
an evaluation of the government's current revenue sures
an estimate of the government's total revenue and spending
a calentation of the amount needed to make the government debt free
a comparison of the government's foreign and domestie earnings
Resol
Next

Answers

B) an estimate of the government's total revenue and spending

what are expansionary ficalpolicy? Contrationary fiscal policy, What do you mean by automatic stabilizer?



subject Macroeconomics, please please help...

Answers

Answer:

Here is your answer : )

Explanation:

Contractionary fiscal policy means when the government taxes more than it spends.

Expansionary fiscal policy means when the government spends more than it taxes.

Automatic stabilizers means features of the tax and transfer systems that temper the economy when it overheats and stimulate the economy when it slumps without direct intervention by policymakers.

Hope it helps you

Earnings per share Financial statement data for the years 20Y5 and 20Y6 for Black Bull Inc. follow: 20Y5 20Y6 Net income $1,324,000 $2,630,000 Preferred dividends $50,000 $50,000 Average number of common shares outstanding 70,000 shares 120,000 shares a. Determine the earnings per share for 20Y5 and 20Y6. Round to two decimal places. 20Y5 20Y6 Earnings per Share $fill in the blank 1 $fill in the blank 2 b. Is the change in the earnings per sha

Answers

Question Completion:

b. Is the change in the earnings per share from 20Y5 to 20Y6 favorable or unfavorable?

Answer:

Black Bull Inc.

                                                 20Y5          20Y6

1. Earnings per share (EPS)   $18.20          $21.50

2. The change in the earnings per share from 20Y5 to 20Y6 is favorable.

More revenue and profits were generated in 20Y6 and despite the increased number of shares outstanding, the EPS for 20Y6 performed better than 20Y5's.

Explanation:

a) Data and Calculations:

                                                    20Y5                            20Y6

Net income                         $1,324,000                 $2,630,000

Preferred dividends               $50,000                      $50,000

Earnings available to common

 stockholders                    $1,274,000                $2,580,000  

Average number of

common shares outstanding 70,000 shares    120,000 shares

Earnings per share (EPS)   $18.20                         $21.50

                                  ($1,274,000/70,000)  ($2,580,000/120,000)

how can strategic leaders be successful in an industry like the airlines industry

Answers

Answer:

Strategic leaders can help any airline related issue to be solved

Explanation:

Strategic leaders are needed everywhere. An airline company would indeed benefit from a strategic leader and or manager

Q2. Why can the distinction between fixed costs and variable costs be made in the short run? Classify the following as fixed or variable costs: advertising expenditures, fuel, interest on company-issued bonds, shipping charges, payments for raw materials, real estate taxes, executive salaries, insurance premiums, wage payments, sales taxes, and rental payments on leas

Answers

Answer:

Variable costs vary with the volume of production and can be changed in the short run.

Fixed costs do not vary with the volume of production and cannot be changed in the short run. Only in the long run can they be changed.

Variable costs:

Advertising expendituresFuelShipping chargesPayments for raw materialsWage paymentsSales taxes

Fixed costs:

Interest on company issued bonds Real estate taxesExecutive salaries Insurance premiums Rental payments on leased office machinery.

my sister (laugh) at my story

Answers

Answer:

no

Explanation:

Answer:

My sister laughed at my story.

Explanation:

You have recently seen a credit card advertisement that states that the annual percentage rate is 10.2 percent. Of the credit card requires monthly payments, what is the effective annual rate of interest on the loan

Answers

Answer:

The answer is "[tex]=10.7\%[/tex]".

Explanation:

Using formula:

[tex]EAR=[(1+\frac{APR}{m})^m-1[/tex]

Where m=compounding period

[tex]\to EAR=[(1+\frac{0.102}{12})^{12}]-1[/tex]

             [tex]=[(1+0.0085)^{12}]-1\\\\=[(1.0085)^{12}]-1\\\\=1.107-1\\\\=0.107[/tex]

             [tex]=10.7\%[/tex]

Baby boomers in America are aging. Describe how this might affect the marketing mix for the business selected.

Answers

Answer and Explanation:

Baby boomers are the generation born between 1946 and 1964, after World War 2. They are known as "Baby boomers" because there was very high birth rate in that time. Depending on the business selected, the price, place,promotion and product(4ps) will be considered in arriving at the most suitable goods/services to sell to baby boomers. To better understand this, we would have to consider the habits typical of baby boomers. For example, baby boomers value relationships and family, and are also strong 9 to 5'ers with strong work ethics. Now we did have to factor this into our 4ps to know what would sell to them.

An analyst gathered the following information about a company: 01/01/04 - 50,000 shares issued and outstanding at the beginning of the year 04/01/04 - 5% stock dividend 10/01/04 - 10% stock dividend What is the company's weighted average number of shares outstanding at the end of 2004

Answers

Answer:

Company A

The company's weighted average number of shares outstanding at the end of 2004 is:

= 53,188 shares.

Explanation:

a) Data and Calculations:

Date        Description                               Weight    Weighted Average

01/01/04 - 50,000 shares issued

 and outstanding                                      12/12     = 50,000

04/01/04 - 5% stock dividend (2,500)      9/12     =     1,875

10/01/04 - 10% stock dividend (5,250)     3/12      =     1,313

Total weighted average number of shares =          53,188

Green Goddess Developers is a large nationwide landscape company with home offices in Libertyville, IL. The local media often gushes over the gorgeous landscaping that surrounds the 30-acre headquarters. At the back end of the complex are several large warehouses and garages that hold large equipment. The grounds surrounding the warehouses look like a park. Across the street from the garages are several shops and businesses. The CEO, Patty, often talks about how thankful she is that the town permits her to store equipment at that site, and vows to always maintain the premises for her neighbors, not to mention that she asks 100 employees to come to work there every day. Which of the following statements describes Patty's business philosophy?
A. Patty is a nice woman whose company made a lot of money, so she is willing to spread it around.
B. Patty understands that even though it may cost a little more, stakeholder considerations are very important if you want your business to thrive.
C. Patty is more concerned about town politics than about the company profits. She should ask his employees if they would rather have that money in their pockets than on the lawns.
D. Patty is taking a business risk that her trucks and equipment will not make too much noise as they enter and exit the garages.

Answers

The correct answer if I am right will be B

Prepare the journal entries to record the following transactions for Reese Company, which has a calendar year end and uses the straight-line method of depreciation
On September 30, 2017, the company sold old equipment for $46,000. The equipment was purchased on January 1, 2015, for $96,000 and was estimated to have a $16,000 salvage value at the end of its 5-year life. Depreciation on the equipment has been recorded through December 31, 2016.

Answers

Answer:

To explain the answer is given as follows,

Explanation:

Hot Topic has a policy of promoting from within. If Hot Topic uses clearly defined selection criteria and a transparent process, employees are likely to think the process is fair and to experience ___, even if they are not chosen for promotion.
a. procedural justiceb. interactional justicec. equityd. positive inequitye. distributive justice

Answers

Answer:

a. procedural justice

Explanation:

Procedural justice can be defined as an idea of fairness in a process and how this perception of fairness is greatly influenced by the quality of service, experience and transparency received by the people. Thus, it impacts the perception that people have about those in a place of authority with respect to decision-making and processes.

Hence, if Hot Topic uses clearly defined selection criteria and a transparent process, employees are likely to think the process is fair and to experience procedural justice, even if they are not chosen for promotion

Pepsi had accounts receivable turnover ratio of 9.9 this year and 11.0 last year. Coke had a turnover ratio of 9.3 this year and 9.9 last year. This implies:______.
1. Coke has the better turnover for both years
2. Pepsi has the better turnover for both years
3. Coke's turnover is improving
4. Coke's credit policies are too loose
5. Coke is collecting its receivables more quickly than Pepsi in both years

Answers

3 is your answer. You’re welcome

Bank ABC has checkable deposits of $415 million and total reserves of $50 million. The required reserve ratio is 9 percent. The bank has excess reserves of Group of answer choices $14,550,000. $12,650,000. $365,000,000. There is not enough information provided to answer this question. $45,500,000.

Answers

Answer:

$12,650,000.

Explanation:

Reserves is the total amount of a bank's deposit that is not given out as loans

Reserves = Deposits - outstanding loans

Required reserves is the percentage of deposits required of banks to keep as reserves by the central bank

Required reserves = reserve requirement x deposits

0.09 x 415 million = 37.35 million

Excess reserves is the difference between reserves and required reserves

50 million - 37.35 million = 12.65 million  

Q2. Why can the distinction between fixed costs and variable costs be made in the short run? Classify
the following as fixed or variable costs: advertising expenditures, fuel, interest on company-issued
bonds, shipping charges, payments for raw materials, real estate taxes, executive salaries, insurance
premiums, wage payments, sales taxes, and rental payments on leased office machinery. “There are
no fixed costs in the long run; all costs are variable.” Explain

Answers

Answer:

Fixed costs cannot be changed in the short run and are the same regardless of the volume of production. Variable costs vary with production but can b changed in the short run.

Fixed costs:

Interest on company issued bonds Real estate taxesExecutive salaries Insurance premiums Rental payments on leased office machinery.

Variable costs:

Advertising expendituresFuelShipping chargesPayments for raw materialsWage paymentsSales taxes

All costs are variable in the long run because all costs can be changed by investment and planning. For instance, over the long term, the company could buy the leased office machinery and not have to pay rent on it thereby stopping that fixed cost.

Determining opportunity cost
Juanita is deciding whether to buy a dress that she wants, as well as where to buy it. Three stores carry the same dress, but it is more convenient for Juanita to get to some stores than others. For example, she can go to her local store, located 15 minutes away from where she works, and pay a marked-up price of $102 for the dress:
Store Travel Time Each Way Price of a Dress
(Minutes) (Dollars per dress)
Local Department Store 15 102
Across Town 30 87
Neighboring City 60 63
Juanita makes $58 an hour at work. She has to take time off work to purchase her dress, so each hour away from work costs her $58 in lost income. Assume that returning to work takes Juanita the same amount of time as getting to a store and that it takes her 30 minutes to shop. As you answer the following questions, ignore the cost of gasoline and depreciation of her car when traveling. Complete the following table by computing the opportunity cost of Juanita's time and the total cost of shopping at each location.
Store Opportunity Cost of Time Price of a Suit Total Cost
(Dollars) (Dollars per suit) (Dollars)
Local Department Store 103
Across Town 88
Neighboring City 63
Assume that Juanita takes opportunity costs and the price of the suit into consideration when she shops. Juanita will minimize the cost of the suit if she buys it from the:______. .

Answers

1. The opportunity cost and total cost table is shown in the attached image below. 2.  Juanita will minimize the cost of the dress if she buys it from the: Neighboring City.

The value of the next best alternative foregone when a decision is made to opt for resources like time, money, or effort to a certain option is known as opportunity cost. In other words, it is the cost of choosing one choice over another while considering the benefits and drawbacks of both options.

As there are only so many resources available, selecting one choice frequently implies forgoing its advantages. It's a manner of approaching decision-making that considers both the advantages and disadvantages of various options

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The complete question might be:

Determining opportunity cost Juanita is deciding whether to buy a dress that she wants, as well as where to buy it. Three stores carry the same dress, but it is more convenient for Juanita to get to some stores than others. For example, she can go to her local store, located 15 minutes away from where she works, and pay a marked-up price of $103 for the dress: Juanita makes $16 an hour at work. She has to take time off work to purchase her dress, so each hour away from work costs her $16 in lost income. Assume that returning to work takes Juanita the same amount of time as getting to a store and that it takes her 30 minutes to shop. As you answer the following questions, ignore the cost of gasoline and depreciation of her car when traveling.

1.Complete the following table by computing the opportunity cost of Juanita's time and the total cost of shopping at each location.

2. Assume that Juanita takes opportunity costs and the price of the dress into consideration when she shops. Juanita will minimize the cost of the dress if she buys it from the :______.

Someone offers to buy your car for five, equal annual payments, beginning 6 years from today. If you think that the present value of your car is $15,000.00 and the interest rate is 10%, what is the minimum annual payment that you would accept

Answers

Answer:

The minimum annual payment that you would accept is $7,010.

Explanation:

Using the future value formula, we have:

Future value of the car in 6 years = Present value * (100% + Interest rate)^number of years = $15,000 * (100% + 10%)^6 = $26,573.42

Using the present value of an ordinary annuity formula, we have:

Minimum annual payment = Future value of the car in 6 years / ((1 - (1 / (100% + Interest rate))^number of years to pay equal amount) / Interest rate) = $26,573.42 / ((1 - (1 / (100% + 10%))^5) / 10%) = $26,573.42 / 3.79078676940845 =  $7,010

Therefore, the minimum annual payment that you would accept is $7,010.

You made a $500,000 loan at 10% interest when the CPI was 120. The loan was repaid five years after that, when the CPI was 130. Assume the tax on interest income is 20%. Calculate the tax you owe the government.

Answers

Answer:

10000 before inflation, 10833 after inflation

Explanation:

P = 500000

1 = 10%

Interest calculated = 500000x0.1

= $50000

20%x50000 = $10000

Rate of inflation = (130-120)/120 = 0.833

0.833x100%

= 8.333%

What has to be paid to government

= 10000+(8.333*10000)

= 10833

Before inflation, you owe $10000

After inflation you owe $10833

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